China'S First Tier Brands Lose Market Share

With the domestic

Lining released this year's China Daily. As of yesterday, 6 domestic sports brands including Anta and PEAK had handed in the "half report card".

Among them, 5 sales revenue declined, net profit in the first half of was 80% lower than the same period last year.

The performance is so miserable that share prices are naturally implicated.

Since the beginning of this year, the share price of 6 domestic sports brands has been losing to a large share of the stock market.

Just as the domestic sports brand performance and share price fell, the international first-line sports brand Adidas continued to report good results, and the company's share price also maintained a rising trend.

Lining half year net profit fell 80%

Lining group reported that in the first half of this year, the company's operating income was 3 billion 880 million yuan, a 9.5% decrease over the same period, and the net profit of the listed companies was 44 million yuan, a 84.9% decrease over the same period.

For the sharp decline in corporate profits, Lining explained that the main reason is the decrease in sales revenue and gross profit during the period, and the pre tax profit plus depreciation and amortization declined.

At the same time, Lining also predicted the results of the whole year's operation: "management expects 2012 annual income will further decline."

In addition to Lining, PEAK, Anta and other four companies in the first half of this year sales revenue has declined, only XTEP sales revenue grew year on year.

If investors rush to invest in domestic sports brand stocks earlier this year and have held so far, the best way now may be to forget.

Since the beginning of this year, the share prices of most domestic sports brands are falling, and some of them are even cut off.

The 6 domestic sports brands listed on the Hong Kong stock market lost a large share of the market, of which the closing price of Anta sports in January 3rd was 9.20 yuan, while last Friday it only closed 4.96 yuan, down 46.09%.

PEAK, 31st and Lining's shares fell more than 30%, including Lining's closing price of 6.38 yuan in January 3rd, and last Friday's closing of 4.27 yuan, down 33%.

Foreign brands are booming

On the one hand, the performance of domestic sports brands has declined, while the other side is the growth of international first-line brand performance, including Adidas, and the share price has soared.

Adidas's public data show that thanks to the hosting of major sporting events such as the Euro 2012 and London Olympics, Adidas group's global sales reached 7 billion 341 million euros in the first half of 2012, an increase of 11% over the same period last year, with a net profit of 455 million euros, an increase of 30% over the same period last year.

At the same time, Adidas also raised its net profit forecast for the whole year. It is estimated that net profit will increase by 15%-17% in the whole year.

The company's share price has soared.

In the past year,

Share prices rose 19%.