Olympic Trademark Meets Shoemaking, What Is The Value Of Geometry?

Though many

Registered, but more than 90% of the trademark will be put on the shelf. The reason is that most of the Olympic trademarks that have been snatch do not have much market value. Instead, they will make consumers feel that the core culture is lacking, and the products are too "Shanzhai", which will cause the market to feel negative.

Recently, the trademark registration rush around the Olympic Games and the Olympic mascot has quietly opened the curtain.

Reporters from a number of intellectual property institutions and related trademark websites learned that the mascot of London Olympic Games "Wen Rock" image and text have been snatch to lighters and other categories by a company with the same name, and 7 enterprises have registered the "Wen Rock" trademark.

In addition, ye Shiwen was also branded as a trademark of the underwear brand, and Lin Dan became a trademark of pig feed.

What is the commercial value of these trademarks? Insiders say that in the past more than 10 years, there has been a wave of rush rush for Olympic trademark registration before and after each Olympic Games. But in the past, these registered trademarks were often called "good seats", and over 90% Olympic trademarks were left idle.

Olympic champion's name was snatch

Yesterday, the reporter entered the China Trademark network, entered the commodity classification number, and then entered "Lin Dan", "Sun Yang" and "Ye Shi Wen" and other keywords, and could query more than one registration information. The names of these Olympic stars were registered without exception.

Clothing, sports equipment, etc.

The reporter found that a total of more than 50 registered trademarks were recorded on the China Trademark network with the name of "Lin Dan". Most of them were still valid except for a small number of trademarks that had expired.

On the Internet platform such as Taobao, many of the "naming" products with champion names have come to the stage.

They also marked "the choice of Ye Shiwen" or "Ye Shi Wen's favorite".

"Celebrity" or counterproductive

Chen Hua, business manager of Fujian Tianchi Trademark Agency Co., Ltd., told reporters that many enterprises believe that Olympic trademark registration is likely to be a profitable business.

At present, the application for trademark registration, including agency fees, is only about 2000 yuan, the validity period is ten years, the ten year follow-up fee only needs to pay 2800 yuan, the price of trademark pfer is tens of thousands of yuan, and some even sell to millions of dollars, which is why the Olympic champion's name is being snatch.

Chen Hua told reporters that in the past few years, the use of Olympic trademarks in China has been seen in the past few years.

"Nowadays, although many Olympic trademarks have been registered, more than 90% of the trademarks have been put on the shelf. The main reason is that some people are facing a situation of no sales after they rush to win trademark registration."

Chen Hua said.

Legal risks should not be underestimated.

It is understood that most of the Olympic trademarks are small businesses, hoping to save the cost of promotion by celebrity effect.

"When an enterprise registered a trademark, it should not only consider its economic benefits, but also pay attention to potential legal risks."

Asian Pacific trademark and patent office staff told reporters that after the development of enterprises to a certain scale, these registered trademarks may bring some legal risks to enterprises.

Before that, some shoe companies in our city had caused legal disputes because of the registered use of registered trademarks. They brought lawsuits and huge financial resources.

In the eyes of the staff, the name of a well-known person is used as a trademark, which means that the connotation of the trademark is not really understood.

Trademark is brand, which includes product quality, patent technology and market reputation. It is not the name of a famous person.