Price Parity Website Meets Market Demand, Third Party Service Is Rising Day By Day.

Just concluded

The war did not give consumers much benefit, but some price websites left a deep impression on people.

Today, with the rapid development of e-commerce, the third party entities, such as price parity websites, which provide services for consumers of e-commerce and online shopping, have shown great potential for development.

Parity website "World War I" became famous

The massive price war of e-commerce has dispersed, and the price comparison website represented by a panning network has highlighted the value in this price war, and became famous without fighting.

It is understood that during the electricity price war, the search volume of a price comparison page is more than 10 times that of normal.

The flow of shopping tools such as Yi Tao has also increased by more than 5 times, and the number of users has exceeded 10 million for the first time.

Goods ratio three is the most basic consumer cognition of shoppers, and the price parity website precisely meets the market demand at this point.

It has gradually become an online shopping habit of more and more netizens.

And the emergence of group buying and return websites has also made many online shopping enthusiasts get tangible benefits.

Xiao Pang, a college student in Beijing, is a senior online shopper.

Xiao Pang said, "for example, I want to join a group purchase, but if I want to be cheaper, I can buy it on Taobao.

I send the group purchase page to the seller, they will buy the group for me and sell it to me at thirty percent off or twenty percent off.

In addition to group buying, the return website is also an important form of "folding up and discount".

The return website first reached a cooperative relationship with the network operators. After shopping through the website and the effective orders, the online traders return the sales commission to the return website according to a certain proportion.

The reporter opened a return website, and found that there are many kinds of return types on the home page, such as mall return, group purchase and cash return, and Taobao's cash return. Among them, the mall now includes Jingdong Mall (micro-blog), Dangdang (micro-blog), jumei.com and so on, and the amount of cash back from several yuan to tens of dollars.

Xue Fuliang, an e-commerce expert at Tianjin University of Finance Economics, said that as the search engine gradually evolved into the first entry of Internet users, the business prospects of the three party service websites such as parity shopping search were self-evident.

In the United States, the success of shopping search mode has been confirmed. Almost all the Internet giants such as Google, YAHOO, Microsoft (micro-blog) have launched their own shopping search service, and even half of B2C's orders are brought by these websites.

E-commerce service providers are rising day by day

Not only has the website that provides online shopping services for consumers has risen, but also the third party companies providing services for the electricity providers have made great progress.

A survey conducted by Tmall (micro-blog) mall shows that the number of e-commerce providers offering online services on Tmall platforms has reached 100.

Among the 50 thousand businesses and 70 thousand Tmall brands, there are more than 4 sellers who have outsourced business ideas.

Open online

Zhang Yanyan, a Henan girl at the store, said that the use of e-commerce service providers can help users to purchase services from marketing promotion to customer service outsourcing of the entire store, and even the whole online store hosting, which is very convenient.

Her own home shop often uses shop hosting, information systems, through train optimization and other functions.

Taobao (micro-blog) joint Ali Research Institute has released a report that it is expected that online shopping third party service market scale will reach 12 billion 500 million yuan in 2012.

The rise of the third party service website has also attracted the attention of many investors.

The monitoring of China Electronic Commerce Research Center shows that in the first half of the year, e-commerce providers accounted for 12.8% of China's e-commerce financing.

Zhou Xiang, assistant analyst at China Electronic Commerce Research Center, believes that there are still many investment opportunities for e-commerce providers in the field of e-commerce market segmentation.

And because the current valuation is still low, there is a higher margin of investment safety.

Market supervision needs improvement

Experts believe that, with the rapid development of e-commerce, the third party e-commerce providers providing operators, technology and other services for consumers have shown great potential for development.

First of all, e-commerce providers have made up for the market gap.

Nankai University doctoral tutor Xu Xing believes that the direction of the development of e-commerce has been known to all. Some traditional enterprises are involved in the field of e-commerce, and they will inevitably need related technologies and services.

At the same time, consumers' consumption demand also needs some search and preferential services for online shopping.

The electricity supplier service providers are meeting the market demand at this level.

At the same time, the development of e-commerce service providers symbolizes the smooth expansion of the e-commerce industry chain.

Xue Fuliang said that the service providers of e-commerce have gained the favor of investors and consumers. This indicates that the whole line management of e-commerce has entered a stage of standardization, process and scientization, and all links of e-commerce will get broader development space.

For the future development of e-commerce providers, many experts said that this should be built on the development of e-commerce and the improvement of market regulation.

Xue Fuliang said that the main business of e-commerce providers decided that its development should be built on the overall development of e-commerce.

At present, China's e-commerce market turnover reached 3 trillion and 500 billion yuan, e-commerce enterprises reached 38780, which provided a broad market space for e-commerce providers.

At present, the performance of large electricity providers is poor, and the pressure of small and medium sized electricity providers to survive is enormous. To some extent, they bring risks to the development of e-commerce providers.

Zhang Xiang, a doctoral student at Nankai University, said that the innovation of e-commerce service providers is constant, and the corresponding regulation should also keep pace with them.

Zhang Xiang said that Chongqing Shuai took the company's case involving billions of dollars in network pyramid selling, which used the "rebate consumption" of the website "back to Ben 100".

The spread of some economic crimes to the electronic commerce has brought challenges to supervision.

Relevant regulatory bodies should improve market order and corresponding

Technology and other means.