Textile And Clothing Enter The Buffer Period Due To Tight Funds And So On.

Although the annual performance of men's wear is gratifying, most employees believe that the good results in the first half of the year will not necessarily continue in the second half of the year.

Sales in the first half of the year can be seen to some extent.

Production in the first half year.

although

The volume of orders for products in autumn and winter is kept secret, and even many indicate that it is still growing steadily, but we can see from the performance of the textile enterprises which are suddenly decreasing. "

In textile

Behind the division of performance is a series of hidden worries that have not yet fully manifested: slow growth of channels and heavy inventory burden.

All this seems to indicate that the textile and garment industry, which is booming in recent 10 years, is facing a severe winter. Enterprises will face greater pressure in the second half of the year.

Slowing down expansion

In this semi annual report on men's wear, there is a data worth paying attention to: expanding channels for slowing down.

The collective slowdown in the terminal expansion speed shows that even the listed men's wear is not easy.

"In fact, many enterprises have increased their support for opening stores this year. Many supporting policies that were impossible in the past years, such as full shelf delivery and rent subsidy, have become necessary prescriptions this year, but in fact, they still have little effect.

On the other hand, the bad shops that have been shut down have also lowered the net growth of the channel.

Zhang said that the economic environment and high inventory pressure caused losses to franchisees.

It is reported that in the first half of the year,

Closed 80 blue and white shops and children's wear shops with poor performance, with a net increase of 5 to 3981 stores, while the nine Mu Wang terminal only increased by 67, reaching 3207; the main brands and sub brands in llun increased by 81 and 37 respectively in the first half of the year.

Li said that it would prudently adjust the pace of opening up to the market and reduce the risk of store expansion in the unstable economic situation. The annual net shop target was adjusted to 200 to 250, with a target of 250 to 300 at the beginning of the year.

Mr. Zhang predicted that, in general, the expansion of these men's clothing channels is usually more than 300 a year, and this year the average number of men's clothing will be at least 100.

Of course, this is only the leading line of men's wear brand.

"Orders for this year are at least 50% lower than the same period last year."

A brand of men's clothing to do a complete set of shelves factory owners reveal the data, from the side of the brand men's clothing this year in the channel expansion is quite cautious.

Similarly, upstream enterprises are also slowing down the pace of expansion.

According to the latest situation, Xun Xing shares adjusted the original refinancing plan, adjusted the original zipper expansion project to a purely technical pformation project, and retained the original marketing outlets expansion projects and R & D projects.

At the same time, the expansion plan of Fuxing zipper has also stopped.

"We analyze the market situation that the whole industry will face in the second half of this year will continue to be severe. Without the demand for orders, the original capacity can not be completely released. If we blindly invest more, we will only increase business pressure."

Wang Jinde, general manager of Fuxing zipper explained.

Inventory is still high.

Another noteworthy data in the annual report is a slight increase in the number of days of inventory turnover.

In terms of operating indicators, in the first half of the year, nine Mu Wang stock was 620 million yuan, an increase of 39% compared with the same period last year, and the inventory turnover days were 239 days, up 192 days from the same period last year. The average inventory turnover days in the first half of the year increased by 10 days compared with that of the same period last year. Up to June 30th, the amount of goods stored by the seven wolves was 492 million yuan, but increased by 20% compared with the same period last year, and the share of inventories accounted for 33% of the revenues. The turnover rate of the stocks was 1.48, which was lower than that at the end of 2011, indicating that the turnover rate of inventory was also reduced.

Since the warmer winter of the fourth quarter of last year, inventory has always been a knife hanging on the head of the garment industry, and this lingering haze continues to the first half of this year.

Semi annual report revealed that the inventory turnover days in the first half of the year generally increased slightly.

And inventory turnover days is an important indicator of inventory.

Although the inventory is not directly reflected in the performance of the season, but even if the inventory is in the channel, clothing brand is also difficult to escape.

"If the inventory pressure is only a channel for the season, then a year later, it is still a brand enterprise to pick up the mess, because the order confidence of the franchisee is the future performance of the clothing brand."

Mr. Lin said.

To this end, many enterprises are through various channels to alleviate inventory.

Tired from stock, this year's local clothing brand entered the discounted sales promotion season in advance, nearly a month ahead of the year in which new summer clothes were discounted.

"In fact, the discounts of the spring and summer are only the continuation of last year's bleak winter.

Since the end of last year, enterprises have foreseen the abnormal weather and the recession economy, thus opening the prelude to the discount. Since then, the discount has been unable to stop the car.

A local brand marketing director Li revealed that this "de Stocking" sports front will be extended to the second half of the year.

Fostering "profit" products

Summary and review of the operation in the first half of the year, the industry's analysis shows that the differentiated PET filament products account for 67.6% of the total revenue, and it is expected that the proportion of such products will reach 69% this year, maintaining the leading level in the industry.

The higher differentiated product ratio guarantees the bargaining power of the company in the market, which is also one of the main reasons for its relative gross and net interest rates being relatively stable.

It is reported that the industry will continue to increase investment in research and development of this profit product.

"The group has registered 34 national patents in China, and another 10 are applying for registration.

Among the patented products that have been obtained, 26 national patent products are being produced and sold to customers.

The Group believes that the differentiated products that have applied for national patents will be highly respected and competitive in the domestic and global markets.

The company said.

Another listed textile company who has not yet announced the announcement also told reporters that the company in the first half of the year

Material textiles business declined significantly, but domestic textile and filter materials and other industrial textiles orders grew rapidly.

"In recent years, we are adjusting the product mix. The new growth point will be the focus of nurturing in the future, and also the direction of the company's development."

The company insiders said.

Adjusting product mix and cultivating core product series, men's clothing brand has more experience and obvious effect.

In the half year report of menswear brand, the contribution of core products is quite large.

In the semi annual report of the seven wolves, the proportion of the "black label" brand income in the structure of interest rate channel and the higher gross profit margin increased. The contribution of black label main business revenue has exceeded 50%, which is the main reason for the gross profit margin of the company.

From the income of nine products, the sales of men's pants in core products exceeded 600 million yuan during the reporting period, an increase of 17.21% over the same period.

Sales of shirts, jackets and other products increased by 40%, depending on the reputation of men's trousers.

"These" subdivision "products are the main players of every enterprise and shoulder the important task of promoting product sales across the board.

Mr. Zhang said.

Products for enterprises will be the top priority in the future.

As Hong Zhongxin CEO said, "the most basic support of a brand is commodities, and commodities are the lifeblood of brand development and the top priority of enterprises.

Market development, consumption upgrading and changes in its own channels require enterprises to break through quickly and innovate boldly, otherwise the market and consumers will leave us.

It is reported that in order to cultivate "profit" products, in the 2013 spring and summer, the strong fighter introduced a suit of high-end suit tailored to Italy suit suit.

Micro industry

@ China Federation of textile industry: the scale of industry investment continues to expand, but the growth rate is dropping faster. New construction projects continue to grow negatively, and the pace of regional structural adjustment of industrial investment continues to accelerate.

In 2012 1-7, China's textile industry completed 416 billion 398 million yuan in fixed assets investment, an increase of 16.87% over the same period last year, and the growth rate dropped 19.49 percentage points over the same period last year.

New projects in the industry dropped by 9.35% over the same period last year.

The growth rate of investment in the central and western regions was 5.95 percentage points higher than that in the eastern region and 6.97 percentage points respectively.

@ Securities Daily: as of August 24th, 53 of the 80 textile and garment companies in the Shanghai and Shenzhen two cities have disclosed the data of China Daily. At the same time, 16 listed companies in the textile and garment industry have reported the growth of net profit in the report, and three quarter results have been preoccupied, that is, 16 double growth companies account for 20% of the total number of industries.

Analysts believe that the current textile and apparel stocks have released the risk of decline in performance, based on the expected performance stabilization, quality companies can give due attention.

@ customs express data: in 2012 1-6, China's textile and apparel exports totaled 111 billion 699 million US dollars, up 1.63% over the same period last year, and the growth rate dropped by 0.43 percentage points compared with 2.06% in 1-5 months.

In 1-7 months, exports amounted to US $137 billion 401 million, down 0.2% from the same period last year.

In 2012 1-6, the United States imported 17 billion 639 million dollars of textiles and clothing from China, an increase of only 1.75% over the same period last year, and the growth rate dropped 7.44 percentage points over the same period last year.

The European Union imported 15 billion 995 million euros of textiles and clothing from China, down 7.73% compared to the same period last year, and the growth rate dropped 21.24 percentage points over the same period last year.

Japan imports from China

Clothing 1 trillion and 120 billion 685 million yen, a year-on-year decline of 0.48%, the growth rate dropped 10.49 percentage points over the same period last year.