CEO Hong Zhongshen Released The Future Strategy

Last week, K-boxing With the theme of "creating no boundaries", a series of 2013 spring summer new products were launched in Xiamen. At the order meeting, CEO Hong Zhongshen, a strong man's (Shanghai) Co. Ltd., reviewed several major inputs of the powerful tyrant and released a strategic policy for the future.

Hong Zhongshen introduced Garment industry In the cold winter today, in order to help dealers spend the winter, the strong fighter has already invested 150 million yuan advertising in central and local media in the autumn and winter of this year and the hot autumn and winter sales period of the London Olympic Games and the second half of this year. The channel support is not reduced or increased. It aims to help distributors improve the competitiveness of the terminal, and at the same time, it hopes to boost the market and expand consumption and stimulate consumption.

For the future strategic focus, Hong Zhongshen said, "our next stage of work must focus on the intensive cultivation of commodities and terminals."

It is believed that the most basic support for brands is commodities, and commodities are the lifeblood of brand development. As a matter of fact, it has been quietly increasing the importance of commodities. The 2013 spring and summer series is exclusively authorized by the top international fabric companies, DuPont and Rudolf (RUDOLF), which are newly launched "Chuang Yi series" products. They use innovative environmental protection technology Sorona fiber fabrics and "single parent single defense". Spin The HYBRIDTEX coating will bring consumers a series of garments with delicate touch, good shape preservation and super easy to handle, and more comfortable wearing experience.

Not only that, it has been revealed that in October this year, the company will be set up in Milan, Italy, to enrich its commodity strength by borrowing international resources. "We will focus on strong Italy next year. Designer Further cooperation with the studio will bring the best international resources of the design, research and development and production of men's clothing around the world to Italy as soon as possible, and provide high-quality food and equipment for the terminal. Hong Zhongshen said.

In addition, there are many attempts by force for retail operations. From the establishment of terminal retail tools, the training of shop service and sales skills, and the landing of the fitting items, all these are the work of the company from the perspective of Retailing in the past two years. It is reported that China has been working with professional retail design companies in the UK for a long time. They will participate in the design and decoration of the company more deeply and professionally, pay more attention to quality and detail, further improve their space, windows, props and furnishings, and enhance the overall retail environment. In addition, in order to help dealers to establish a systematic retail management system, BOSS project is also in the process of landing.