The Current Situation Of Garment Industry: The Current Situation Of Han Style Clothing Industry

A few days ago, Miss Zhang from overseas returned to buy a Han made women's clothing in the shopping center of Wu Guang and Asia trade. After visiting several stores, she sighed deeply: now the Han school

How can the five or six brands such as the red man, Yuan Tian, and "Le Mei" and so on?

It is difficult to grow up as a traditional processing industry.

"Now many people in the community think that

It is a traditional industry, which is actually a lack of understanding of the clothing industry.

Liu Shuren said that the understanding of the clothing industry can be divided into three aspects, one is the processing industry, that is, people's OEM; the second aspect is fashion, which needs to create its own fashion brand; the third aspect is the luxury brand.

In these three aspects, except for the first category of traditional manufacturing and manufacturing, the other two aspects need great creativity.

"The clothing industry itself is a culture, fashion and creativity as an industry, both in the design of clothing, or in the promotion and marketing of brands need great creativity."

In fact, these three aspects need to be gradually improved in the development of Han style clothing.

But regrettably, the Han school

In the process of growing up, it has been positioned as a traditional processing industry, and has not been included in the category of creative industries.

"The development of industry needs the process of cultivation."

Turning to the development of the Han style clothing industry, he said that the Han style clothing was explored and developed from the beginning to the end in the market environment.

If we can get the support, guidance and promotion of relevant government departments, we believe that

Transformation and upgrading can go up to a new level, and is expected to grow into another one hundred billion industry in Wuhan.

It is understood that the Han style clothing, clothing creativity and processing industry output value of more than 40 billion yuan, if the upstream and downstream

,

The output value of related industries such as buttons and buttons is only a matter of time.

The development of Han school needs industrial clusters.

"In the past 20 years, we have been under capacity."

Turning to the development and current situation of Yuan Tian, Liu Shuren said, "we are not processing enterprises, we are women fashion makers."

In fact, in recent years, the leaders of Han style clothing, including yuan Tian and red men, have built factories in different places in order to expand their production capacity. For example, Yuan Tian set up factories in Xianning, and the red men set up factories in Xiaogan. The main purpose is to expand their capacity.

But even so, Liu Shuren is worried about the shortage of capacity: it is difficult to choose a good OEM brand in the local market.

"Processing services also need to create brands."

He said that the clothing industry in Wuhan is relatively weak, and believes that there is no brand for other people to do OEM and OEM.

"This is a big mistake, and the industry can also have its own brand. For example, the familiar Foxconn is actually a foundry, and it is the king of foundry. Can you deny that Foxconn is not a brand?" Liu Shuren asked.

"Some of the small and medium-sized enterprises in the Han style clothing industry can consider being a foundry brand."

He said that the development of Han style garment industry needs division and cooperation, bigger and stronger.

"To form a resource that can affect the national garment industry, we need to actively promote industrial clusters."

He said, "we hold high the banner of Han style clothing not to obliterate individuality, but to publicize individuality and develop together to form a Han faction industrial cluster."

In fact, Liu Shuren waited for Wu.

This concept of colleagues has gradually become a reality.

In the second half of this year, the 14 member units of the Wuhan clothing trade association jointly invested 100 million yuan to start the establishment of the Han faction business exchange investment Limited by Share Ltd.

"Han Pai clothing industry pfer is very urgent, Hanzheng Street is moving out, Han style clothing enterprises are also moving out."

Liu Shuren said that it is imperative to make bigger and stronger Han costume and form industrial clusters, so that the advantages of Wuhan's nine provinces will become an economic advantage.

It is understood that the Wuhan clothing chamber of Commerce has now begun to choose the site selection of industrial clusters, Hankou, Xinzhou, Honghu, Hong'an and other places have been included in the scope of its investigation.