See China International Home Textile Exhibition, Witness The Development Of Home Textiles In China

Domestic demand emphasizes high performance price ratio

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Most of the brands are looking forward to gaining the favor of domestic agents. After all, the domestic market has greater room for development.

Space comes from a lot of rigid demand, such as 1% urbanization rate per year, 7 million new apartments renovated by emigrating projects every year, 67 million freshmen a year, and more than a dozen million new babies every year.

But it is important to note that these rigid products do not need special high-end products.

Especially this year, when the overall economic situation is not particularly good and prices are rising, consumers will not spend too much money on home textiles even if they are just needed.

From June 2012 to present, the selling price tends to go down when the price is high, and sales increase when prices are low.

From this we can see that more consumers are more interested in low price products, and this year parity home textiles has great room for development.

But this does not mean that the brand home textiles will be left behind. There are always two points of intersection between price and sales volume. This intersection represents the best price performance product.

This year, the goal of enterprises and brands is not to sell products with high price and nobody cares, nor to pursue their own profits at low prices, but to find the products with the highest cost performance.

Now, more and more enterprises begin to pursue brand diversification, develop parity products, and cover the three or four line city market.

High performance price ratio products will receive more attention and market competition will become more intense.

Rely on exhibitions to restore confidence

China International Home Textile Exhibition

Enterprises have provided an important platform for commerce and trade. Many home textile enterprises have gradually stepped onto the stage of domestic and foreign trade through this exposition.

At every Expo, the organizers invite all kinds of domestic and foreign traders, buyers and agents.

Every year, tens of thousands of professional spectators, more than 1000 exhibitors and hundreds of professional media reporters gather here to witness the development of the industry and the prosperity of China's home textile market.

This year, the exhibition once again expanded the exhibition hall to 12 pavilions to provide more space for brand display.

Yang Zhaohua, President of China Textile Association, said that the purpose of this year's exhibition is to help businesses restore confidence.

Due to the slow development of the whole industry in the first half of the year and the failure of many exhibitions in the first half of the year, many enterprises are not confident of the second half of the year.

Compared with other branches of the textile industry, home textiles is the most stable and optimistic industry in the first half of the year.

According to statistics, in the first half of the year, the main business increased by 15%, and the export volume and price rose, and the cluster situation was good. Yuhang, hemp, Gaoyang and perishi bridge and other industrial clusters all had growth and breakthroughs.

Now, the main difficulty facing the industry is the narrowing of profit margins.

As raw material prices, labor and logistics costs rise, sales growth has been made, but profits have dropped year by year.

However, due to the previous ten years, the home textile industry has been in a state of high growth, and now the slowdown will not affect the healthy development of the industry.

Therefore, it is particularly important to restore business confidence and increase dealer confidence at this time.

What is most lacking now is a platform that enables everyone to understand the real market situation and communicate with each other in a timely manner, so that brands and distributors can work together to further promote.

Development.