The Status Of The Clothing Industry In The First Eight Months: Sports And Leisure Brands' Performance Is Bleak, Men'S Clothing Leader'S Growth Is Steady

At the end of August 2012, clothing Chinese newspapers of listed companies in the industry have been released one after another and are nearing the end. Judging from the results of listed companies that have released interim reports, the overall trend of the clothing industry in the first half of the year is not very optimistic. It is a common phenomenon that inventory pressure increases and profits decline. For example, the performance of sports brands in the middle report has declined collectively, and leisure wear companies are facing double pressure and inventory pressure from international brands and e-commerce brands, and the performance is also lower than expected. However, there is some good news in the worry that the performance of the leading men's clothing companies in the first half of the year grew steadily, and the performance of such companies as Seven Wolves, Nine Muwang, and Baoxiniao was beautiful.

　 Year on year decline in industry data

From the industry data, clothing in the first half of 2012 spin The plate trend is very sluggish.

According to the data from the National Bureau of Statistics, the cumulative year-on-year growth rate of clothing retail sales of 100 large retail enterprises across the country has dropped to a lower level than that of the financial crisis in 2009, especially after the recovery in 2010 and 2011, the possibility of recovering high growth rate in the future is very low under the condition of high base. According to the statistics of the National Business Information Center on 100 key large-scale retail enterprises in China, the retail sales of clothing products in January June increased by 9.82%, 12 percentage points lower than the growth rate in the same period of the previous year, significantly narrowing compared with January and February. From January to June, the retail sales of clothing products increased by 0.99%, narrowing the gap to 7.21 percentage points compared with the same period last year, which is also significantly lower than that at the beginning of the year.

And the year-on-year growth rate of clothing sales of key enterprises in the same month according to the statistics of the Ministry of Commerce also shows that the current growth rate of clothing sales has declined significantly compared with 2010 and 2011.

As the global economy continues to weaken, Textile industry Also affected by this, the export situation is more serious. The data of the Canton Fair, which has always been known as the export vane, is also not very optimistic. The volume of export transactions at the 111th Spring Canton Fair held in April 2012 declined by 2.25% year on year and 4.93% month on month, mainly due to short orders in six months. The export turnover of the textile and clothing pavilion at the Canton Fair increased by 0.3% month on month, down 12.3% year on year. According to statistics, the European market dropped the most year on year, 17.2%, and the American market dropped 8.2%; The Japanese market also fell 7.9% year on year.

　　 Poor performance of sports and leisure brands

Since the second half of 2011 Brand clothing The high inventory of enterprises has become a major problem. Enterprises are clearing up inventory on the one hand, and reducing stores on the other hand. The pace of profitability is also quite difficult. For example, the net profit in the first half of 361 degree was 596 million, down 22.9% year on year; Peak's net profit in the first half of the year was 240 million yuan, a year-on-year decrease of 43.3%; Kappa's revenue in China dropped by nearly 40% in the first half of the year, and 569 stores were closed; Li Ning's net profit fell 80% in the first half of the year, warning that the whole year will lose money; In addition, in the first half of the year, the company realized a total operating revenue of 675 million yuan, down by 13.02% year on year. Compared with the same period last year, the net profit still suffered losses and showed an increasing trend of 18.905 million yuan.

except Sports brand The performance of China Daily has declined collectively. Home textile companies also have the phenomenon that terminal demand has not improved significantly, income has not met expectations, resulting in higher expense rate and lower performance than expected. Leisure wear companies are facing double pressure from international brands and e-commerce brands, and there is pressure on goods in the channel, and the performance is lower than expected. Due to the sluggish downstream demand and the low price of raw materials, textile manufacturing companies are unable to increase their order prices. In addition to the high base in the first half of 2011, the semi annual report performance is still negative.

　　 Men's wear leader grows steadily

It is commendable that, in the context of the textile and clothing industry is not optimistic, the leading men's clothing brands have become stronger collectively, creating a different sky. Souyute and Kanudi, known as one of the "four high growth heroes", "men Clothes & Accessories Nine Muwang and Seven Wolves, one of the four leading enterprises, both achieved faster growth than the market expectation or in line with the expectation, and their performance was very beautiful. In addition, although the growth rate of Toread's performance slowed down on a month on month basis, the growth attribute of sales is also encouraging,

According to the Chinese newspaper, Joeone In the first half of 2012, the operating revenue was 1191012700 yuan, a year-on-year increase of 23.58%, of which the main business revenue was 1188390000 yuan, a year-on-year increase of 20.63%. In the first half of 2012, Septwolves realized an operating income of 1.486 billion yuan, up 24.47% year on year; The total profit was 328 million yuan, up 49.16% year on year; The net profit attributable to the parent company was 246 million yuan, up 40.61% year on year. Earnings per share was 0.49 yuan.

In addition, the revenue of Soyute in its 2012 semi annual report was 664 million yuan, a year-on-year increase of 48.3%, and the net profit was 95.88 million yuan, a year-on-year increase of 46.48%. The middle report of Kanudi Road shows that from January to June 2012, the company achieved a total operating revenue of 286 million yuan, up 29.49% year on year; The net profit was 76.9202 million yuan, up 51.65% year on year, and the earnings per share was 0.84 yuan.