The Overall Outlook For The Apparel Industry Is Tough, And Men's Clothing Is Developing Steadily.

By the end of August 2012, clothing Chinese Listed Companies in the industry have been released and are closing down. Judging from the performance of listed companies that have been published, the overall trend of the apparel industry in the first half of the year is not very optimistic, and the pressure on inventories is increasing, and the decline in profits is a common phenomenon. If the performance of sports brand is declining collectively, casual wear companies are facing double extrusion and inventory pressure from international brands and e-commerce brands, and their performance is also lower than expected. But what's good about worrying is that men's leading achievements in the first half of the year are fairly steady, and the performance of seven wolves, nine Mu Wang (601566, stock bar) and good news birds are all beautiful.

Industry data fell year on year

From the industry data, clothing in the first half of 2012 Spin The trend of the plate is very flagging.

Data from the National Bureau of statistics show that the total retail sales volume of 100 large retail enterprises in China has dropped to a lower level than that in the 09 financial crisis. Especially after the recovery in 2010 and 2011, the possibility of resuming high growth rate is very low in the case of high base numbers. According to the statistics from the China National Business Information Center for hundreds of major retail enterprises in China, the retail sales of clothing commodities increased by 9.82% in 1-6, and the difference was 12 percentage points from the same period last year, which has narrowed significantly compared with that in 1-2 months. In the 1-6 month, the volume of clothing retail sales increased by 0.99%, and the difference from the same period last year narrowed to 7.21 percentage points. The gap was also significantly lower than the beginning of the year.

And the statistics of key enterprises in the Ministry of Commerce, clothing sales month on year growth rate also shows that the current sales of clothing sales increased significantly in 2010 and 2011.

In the wake of the continued weakening of the global economy, Textile industry This is also implicated, and the export situation is more serious. The Canton Fair, which has always been known as the export vane, is not very optimistic. In April 2012, the 111st spring Canton Fair export volume fell 2.25%, down 4.93%, and 6 months short list. The export volume of the textile and clothing Hall of Canton Fair increased by 0.3% compared to the same period, down 12.3% from the same period last year. According to statistics, the European market in the European trade market dropped by 17.2%, the American market decreased by 8.2% compared to the same period last year, and the Japanese market also fell 7.9%.

Sports and leisure brand performance is dim.

Since the second half of 2011, the movement Brand clothing The high inventory of enterprises has become a major ailment. Enterprises are cleaning up their inventory on the one hand, and reducing the storefront on the one hand. For example, net profit in the first half of March 31 was 596 million, down 22.9% compared to the same period last year; net profit in the first half of was 240 million, which was significantly reduced by 43.3% compared with the same period last year; in the first half of the year, Kappa's income in China dropped by nearly 40%, and closed 569 stores; Lining's net profit in the first half of the year dropped by 80%, and the warning year will be a loss.

Apart from the collective decline in the performance of sports brands, the home textile companies also showed that there was no obvious improvement in terminal demand, the income was not up to expectations, the cost rate was high, and the performance was lower than expected. Casual wear companies are facing double extrusion from international brands and e-commerce brands, and there are pressure on channel memory and performance is lower than expected. Textile manufacturing companies, which are low in demand and low in raw material prices, are not likely to come up with order prices, plus a high base in the first half of 2011.

Men's faucets grow steadily

It is commendable that in textile industry Garment industry Against the backdrop of the big backdrop, the leading men's wear brand has become stronger and has created a different kind of sky. It's called the "high growth four heroes" in the search of (002503, stock bar), card slave Road (002656, stock bar), "men." Clothes & Accessories "Nine of the four leading companies" and "seven wolves" have achieved relatively high market expectations or expected growth, and their performance is very beautiful. In addition, the growth rate of Pathfinder (300005, stock bar) has slowed down, but the growth attributes of sales are encouraging.

According to the China Daily report, the business income of the nine year old mu in the first half of 2012 was 1 billion 191 million 12 thousand and 700 yuan, an increase of 23.58% over the previous year, of which the main business income was 1 billion 188 million 390 thousand yuan, an increase of 20.63% over the same period last year. In the first half of 2012, the company realized operating income of 1 billion 486 million yuan, an increase of 24.47% over the first half of the year, and a total profit of 328 million yuan, an increase of 49.16% over the same period last year. The net profit attributable to the parent company was 246 million yuan, up 40.61% over the same period last year. Earnings per share were 0.49 yuan.

In addition, revenue from the semi annual search in 2012 was 664 million yuan, an increase of 48.3% over the same period last year, with net profit of 95 million 880 thousand yuan, an increase of 46.48% over the previous year. And the card slave Road Central newspaper shows that in 2012 1-6, the company realized total revenue of 286 million yuan, up 29.49% over the same period last year, and realized net profit of 76 million 920 thousand and 200 yuan, an increase of 51.65% compared with the same period last year, and the earnings per share were 0.84 yuan.