Shaoxing Yongfeng Yongfeng Cloth Trade Has Maintained Steady Growth, And Products Are Booming Abroad.

Yongfeng on the road to Keqiao

In the afternoon, people are coming and going.

"I came to buy cloth, and this year I selected the fabric for spring and summer."

During the interview, a Kazakhstan buyer named Eddie said he would buy fabric from Yongfeng cloth industry every season for 9 years.

In many textile enterprises lamented that the textile industry is declining and business is difficult to make, in the first half of this year, Yongfeng cloth industry trade has maintained steady growth, especially in foreign trade, with an increase of 34.5%.

"Not the textile industry is declining, but the enthusiasm of investment is declining, capital investment is less, energy input is less, business is certainly difficult to do."

Pan Yongxing, general manager of Yongfeng cloth industry, said that no matter what we do, love is the best competitiveness. "I love the main business of textile industry and love the printing industry. If I can do it well, maybe the secret is here."

Strategizing and expanding the market

The increase of foreign trade in Yongfeng textile industry mainly comes from two markets, namely, the Southeast Asian and Central Asian markets.

Especially this year, Vietnam and Central Asia accounted for the market.

60%.

Pan Yongxing said that he would personally negotiate business with some large clients. He would personally investigate Vietnam and Central Asian markets, understand local customs and market needs, and provide targeted products.

Yongfeng cloth industry began to trade with Vietnam market 20 years ago.

At first, it was mainly through the middlemen of Guangxi, and the products sold to Vietnam market were relatively backward.

Through many field visits, Pan Yongxing found that Vietnam's local market demand is rising, and the demand for products is also improving.

3 years ago, Yongfeng cloth industry simply set up a direct store in Vietnam and shipped directly to the local market, thus gradually expanding its exports to Vietnam and becoming the main position of Yongfeng's export trade.

At the same time, Yongfeng cloth industry and Central Asian merchants have also established trade alliances. Once developing new products, priority will be given to ensuring alliance merchants and protecting the other's market.

Gradually, more and more central Asian businessmen have been working with Yongfeng cloth industry, and orders are increasing.

Sustainable innovation, real "flower king"

Yongfeng cloth industry enjoys a high reputation in China Textile City. Because of its variety of flower types and strong market adaptability, the company enjoys the reputation of "flower king" in the industry.

At present, Yongfeng cloth industry has a R & D center of more than 40 people.

Each quarter, the R & D center will develop different fabrics for different markets, and design 3 to 5 different patterns every day.

For all kinds of new fibers, Yongfeng cloth industry never refused, on the contrary, actively try.

In early years, when the modal fiber came out, Yongfeng cloth industry first applied modal fiber to knitted fabrics in autumn and winter. Through continuous testing, new knitted fashion fabrics with soft and thick feel were finally obtained.

Last year, the strong twist composite fiber has just come out, and Yongfeng cloth industry is the first attempt to apply the strong twist composite fiber to knitted fabric and weave new fashionable fabrics with strong elasticity and excellent vertical sense.

In addition to field trips, Yongfeng cloth industry has also subscribed to books, magazines, magazines, magazines, magazines, magazines, magazines, magazines, periodicals, magazines, periodicals, etc. in various parts of the world.

Pan Yongxing said that the same knitted fabric, because Vietnam's higher temperature, requires a good permeability, a good sense of thin fabric.

The cold climate in Central Asia requires warm, soft and cotton thickened knitted fabric.

The varieties and colors that people like all over the world tend to focus on each other.

Pan Yongxing said that there is no weak market, only weak products.

When conditions are superior and products are in short supply, they may be able to maintain operations without investment or innovation, but in the current severe economic situation, these may become problems.

Only by constantly innovating, investing continuously and starting from every little bit can we keep vigorous.

Let yourself win at a crucial time.