Qingdao Double Star Rebuilds Unified Supply Channel In Yunnan Province

At the same time, the supply of the two companies has caused chaos to the Yunnan market, and the chain stores in Kunming will be buying from the two star celebrities in Kunming. In recent days, the dispute over the channel of double star brand clothing purchase has been bubbling up on the Internet. It is understood that the two star products are mainly sports shoes, tourist shoes and casual wear products. The most popular advertising word is "wear double star shoes and go all the way to the world". Not long ago, however, they experienced a dispute over the purchase channel. The dispute also spread to the Yunnan market.

In order to clarify the facts, to indicate the purchase channels to the vast number of dealers, in April 11th, the double star Refco Group Ltd (hereinafter referred to as "Qingdao double star") held a news conference in Qingdao. At the same time, deputy general manager Wang Sugang was sent to Kunming to solve the problem.

Yesterday, when Wang Sugang met with our newspaper reporters in Kunming, he said that the Yunnan double star chain store would be able to purchase the newly established Kunming double star celebrity trading company (hereinafter referred to as "Kunming double star company") in the future, and could only sell double star brand products with "DBSD" trademark pattern, and no other similar products could be sold.

Why is there no smooth access to the binaries? There are more than 270 chain stores in Yunnan.

In the past, the chain stores bought the goods from Qingdao Binxing group Chengdu science and Technology Investment Development Co., Ltd. (hereinafter referred to as "Chengdu double star").

In the past, the company was also responsible for the supply of double star chain stores in Southwest China.

At the beginning of this year, due to the contradiction between Chengdu's twin stars and Qingdao's double stars, the purchase channels were not very smooth, and even chaos had happened.

According to the Qingdao double star news release, the confusion was caused by Chengdu's double stars. While operating the double star brand, the company also carried on the back of Qingdao's double stars the "DBSD" trademark with the same "DBSD" name of Qingdao double stars, and produced and operated its own brand.

The difference between the two brands is only the difference between the English letters and the letters. It is not only difficult for consumers to identify, but even chain agents are confused.

To this end, Qingdao double star in February 23rd this year to lift the authorization of Chengdu double star, stop Chengdu double star continue to sell the right to operate double star products.

Because the new supply channel has not been opened for a while, and the logistics platform has not been completed yet, there is a confusion and loss of goods in the Yunnan double star chain store.

The most intuitive feeling of this phenomenon is that the double star products in chain stores are not complete, and consumers can not buy the products they want.

Chengdu double stars oppose the "celebrity" to take over the double star. It is understood that Chengdu's dual star's own product is only a contradiction. The deeper reason is the double star market system reform and holding and many other problems.

According to foreign media reports, Qingdao Binxing president Wang Hai is the founder of the double star brand. Last April, in order to solve the problem of "going all alone and making use of the resources of the double star to operate its own brand" exposed in the market, Qingdao double star decided to set up a market group with Liu Shuli as its leader to straighten out and develop the leading group, and adopted the reform plan of "double star celebrity industry representative 51% star group holding market", which was determined by Liu Shuli.

But Chengdu double star has questioned the legality of celebrity industrial holding Chengdu double star, and resolutely opposes the reception of Chengdu double star market by two star celebrities.

Some people even think that "double star companies want to hold 51% of the southwest area without paying any money, so they want to encroach on their property."

Because the largest shareholder in this company is Wang Hai, holding 21.88%, the two star group and the group trade union hold 16.5% of the shares respectively, while the other 9 natural persons hold the remaining 46.12%.

Does the agent admit that the "DBSD" product has been sold to Chengdu double star, and has it provided its own products to the Yunnan double star chain store?

To this end, the reporter interviewed some agents in Yunnan and Kunming, and learned that it was true.

Mr. Zhang Wei, a double star agent in Qujing, has sold a product with a trademark "DBSD", which has been sold at the double star Jinyuan chain store and Taihe chain store located in the Southern District of Kunming city.

And said that when double star products are out of stock, this product fills the blank of double star chain stores.

This is also one of the reasons for the short supply of double stars in the near future and the disorderly sales of chain stores.

Yesterday, a reporter's investigation revealed that this situation has been improved, and the agents of Yunnan double star chain stores have begun to purchase goods from new channels, and there is no product with "DBSD" logo in the chain store.

The new supplier has already started to supply. Reporters have learned that in order to solve the problem of Yunnan double star agents purchasing channels, Qingdao Binxing has authorized the establishment of Kunming double star company. The company has submitted a written application to Kunming industrial and commercial bureau on 30 March, and is now awaiting the issuance of its business license.

At the same time, Kunming double star company has built warehouses in 18 Xiaojie village, Kunming, and has shipped to double star chain stores since April 6th. At present, there are more than 200 chain stores to purchase goods here.

Yesterday, when reporters interviewed here, a new row of bungalows appeared.

According to reports, these warehouses are full of goods sent by Qingdao manufacturers, which can fully meet the requirements of Yunnan double star chain store purchase.

It is learnt that the Kunming double star company has begun shipping, but the business license and official seal are expected to be handed in this week, and the time of its official opening has not been determined.

Its legal person will be appointed by Wang Sugang.

Double star chain stores can not sell other products. It is reported that 80% of Yunnan's double star chain stores have purchased goods from Kunming's Twin Star companies, but 20% of the chain stores still have a wait-and-see attitude.

To this end, Wang Sugang hopes that these wandering chain stores will continue to operate the double star brand, but it is absolutely not allowed to sell other products under the banner of a double star chain store, and can not sell products with "DBSD" logo.

Upon discovery, not only will the product be confiscated, but it will also be fined.

According to Wang Sugang, the reason why double star brand clothing is favored by consumers is that its price is at a low level. A pair of tourist shoes is also more than 100 yuan, so the profit of agents is relatively low.

In the past, Chengdu double star not only charged 2% of the brand fee, 10000 yuan deposit, but also 5000 yuan advertising fee per agent.

Double star Qujing agent Zhang Wei, double star Kunming Jinyuan chain store agent Wang Yaohong and so on per capita confirmed that Chengdu double star has actually received these expenses.

In this regard, Wang Sugang said, in the future, Kunming double star company in addition to collecting a margin, will no longer charge other fees.

The aim is to reduce the responsibilities of agents and make them more profitable.

The reason for collecting the deposit is mainly to restrict chain stores from selling other products. These new services and requirements will be publicly announced in the spring city evening news after obtaining the business license. If the license is not available in the near future, it will be issued in the name of Qingdao double star.

Wang Su Gang also reminded consumers through this newspaper that all double star chain stores have double star characters and logo on their doors, and they all have "DBSD" trademark patterns on their products.

Once a double star chain store is still selling other products, consumers can call 0871 - 7011000 to report to Kunming double star company.

In the investigation of double star purchase channel dispute, he also learned that at present, a double star chain store with an area of 100 square meters in Yunnan needs 200 thousand yuan of funds.

If the public wishes to open a chain store, they can contact Kunming Binxing celebrity company.

At that time, the company will choose your location according to the unified layout of double star chain stores, help you design the door and facade, provide double star signs, and decorate for you.