Double Star Shoe Industry Storm: A Long Planned Flop

The double star internal struggle caused by trademark infringement and terminal control is becoming more and more intense. The protagonists are three double star elders: the 68 year old Chinese shoe king, the first generation entrepreneur of China's Twin Star Refco Group Ltd (hereinafter referred to as double star group) President Wang Hai, and two sales executives, Liu Shuli and Han Junzhi, who also play a decisive role in the two star group.

Wang Hai's idea is to unify the management of double star brand.

He said that in the past, agents developed by double stars are now doing their jobs, regardless of the interests of the regional and small groups, regardless of or even damaging the development of double star brands.

Liu Shuli and Han Junzhi firmly control the double star brand agency.

Han Junzhi said: "we have invested more than 3 billion in this market, and only 1 hundred million of loans have been borrowed.

I have always been selling the double star brand as a centenary event.

The belief in making a double star brand is unwavering.

The dispute was held on the afternoon of 11, "the truth of the news conference on double star market reform". Wang Hai said that no matter how difficult it was to go back and resolutely push forward the market reform, we must solve the problem of integration of three interest bodies in factories, agents and chain stores.

For the above adjustment, Wang Hai said, if the brand is not centralized and unified management, double star brand will be fragmented and even destroyed.

Wang Hai said that every reform of the double star is for the brand development, not for whom. "At this age, I can not offend anyone. Wherever we go, everyone will be treated as a" father. "I will be able to give money to everyone if I am in need of money. Liu Shuli and Han Junzhi can do it in this respect.

Han Junzhi is a double star group Chengdu science and Technology Investment Development Co., Ltd. (hereinafter referred to as Chengdu double star) CEO, also is the Ji'nan Double Star Economic and trade limited company president.

Han Junzhi entered the double star at the age of 16, and has been in the factory for 35 years since he entered the factory in 1973.

Han Junzhi said she has served as pawns and firefighters of Binhai and Wang Hai over the years.

Liu Shuli, chairman of the board of directors of Chengdu double star, pferred from 1985 to Binxing, and began to serve as group marketing platform executive for more than ten years in 1996.

Their company is the fuse of this incident: that is, holding 51% of the shares of Ji'nan binaries and Chengdu binaries, whether they are holding them to double star group or holding double star celebrities.

Celebrity industry is the supplier of double star shoes, Wang Hai is the largest shareholder.

Therefore, this doubt has also been promoted to the height of privatization of state-owned assets.

"Double star shoes industry" has been pferred from Qingdao Binxing (love stock, market information) stock company to two star celebrities. This is to complete the stripping of the supply chain, and now wants to completely control the terminal.

Wang Hai's consistent paternalistic style is in his mind the double star is Wang Hai, Wang Hai is a double star.

Shi Yunwen, who works for 22 years in double star and deputy general manager of Ji'nan double star, told the newspaper that "51% of the marketing control right means the full allocation right of the terminal people's property."

Nature is also a thorough control of the footwear industry from manufacturing to sales.

The double star group said that the reform plan of "51% star star group holding market" is originally proposed by Liu Shuli, who is the head of the leading group of the market and straightened out the development group.

The general principles of the reform plan are: the reorganization of the star company and the market agent, the participation of the market agent in the two star company, the good market agent can serve at the top level of the star company, and the reform has come to their head.

Han Junzhi said, "Wang Hai has been used to the paternalistic system and has always been strong. He thinks it will be easier to operate from us.

In addition, Ji'nan double star and Chengdu double star occupy a large part of the marketing channel of the two star group.

In Han Junzhi's view, it is these differences that directly led to the double star group's lifting of the Chengdu double star brand authorization.

However, the double star group said the lifting of the Chengdu double star authorization is because Chengdu company is also operating the double star brand while carrying out the group grabbing the DBSD trademark with the same DBSD name and the same pattern as the group name. It also produces and operates its own brand. It also uses the special policy of "double star trademark" to exclude the products produced by other enterprises in the group and restrict some products with higher cost performance to enter the southwest platform.

But Han Junzhi said, "we have no infringement, but some practices are not appropriate.

At that time, for the needs of market development, the State Trademark Office applied for decorative icons.

At that time Wang Hai was the default.

And we also said on the spot that the registered trademark was handed over to the two star group, when Wang Zengsheng and 5 others were present.

The two star group said at a news conference in the afternoon of April 11th, that Chengdu and Ji'nan companies were "empty handed", while Chengdu companies had earned money by relying on double star brands to earn money. They had already had two minds for double star brands, and had prepared for the "flop" long ago.

Waiting for the government to coordinate the internal documents of the two star group, the group will no longer grant the right to use "double stars" and other trademarks to the Chengdu company or any other regional agent.

Han Junzhi said they would not give in.

"The established double star sales network has devoted all our efforts. After restructuring, the two companies of Chengdu double star and Ji'nan double star have become our own businesses."

Han Junzhi said.

The two star group said that in 1999, President Wang gave up profits and gave the policy to the policy, and put forward a decisive decision on "selling the market line" to make the state-owned management company change from the subordinate enterprise of the group to the private agent. "If there is no market reform that President Wang has risked" loss of state assets, imprisonment and punishment ", there will be no further development of the double star brand, and the state-owned assets will not be maintained and added value.

For celebrity industries, the two star group said: "the celebrity company is a subsidiary company under the double star group. It is not a person. It is the backbone of the president who has contributed to the development of the double star brand for more than 30 years. It is a state owned equity participation group and a trade union participant. It is a special award made by the Qingdao municipal Party committee and the municipal government according to President Wang's special contribution to Qingdao."

In October 12, 2007, Qingdao double star footwear business assets pfer project was listed on the Qingdao property exchange.

In November 8th, the Qingdao double star footwear industry was pferred to celebrities industry according to the regulations because there were no new buyers during the publicity period.

According to the announcement, the implementation process of the pfer of shoes business assets is carried out together with the overall reform of double star celebrities.

Insiders say that this is a way of return for the first generation of entrepreneurs, Wang Hai and their entrepreneurs, tacitly approved by the Qingdao municipal SASAC.

Han Junzhi said that Wang Hai is a manager of a state-owned group company. The double star is a state-owned brand. This matter must be reflected to the supervision department of state-owned enterprises to solve it.

In mid March, Chengdu Binxing joined its 5 dealers in the southwest region and submitted an emergency report on the double star incident to Yan Qijun, Secretary of the Qingdao Municipal Committee, asking for the continued operation of the double star brand and refusing to be held by celebrities.

Han Junzhi said that they received the feedback from the Qingdao SASAC, which is still a matter for the whole family to sit down to solve.

As for Wang Hai's urgent braking practice, the SASAC thinks it is inappropriate for the market and the network.

"One and a half months, the SASAC is coordinating this matter.

It also affirmed our contribution to the double star brand.

"President Wang Hai said that we were ambitious, premeditated, and wanted to flop the cards. In fact, we were only loyal to our customers because of their high loyalty. After the restructuring, we only made a brand of two stars, no independent brand, and now there is no retreat."

Han Junzhi said, "now we need to consider the independent brand.

Maybe we need to start all over again. "