Why Is Wang Hai, The "Shoe King Of China'S Shoe Industry", Eager To Gain Income From The Controlling Stake In Southwest China?

A few days ago, "daily economic news" reported that the "double star" equity war brought about 3000 chain stores' "grain loss" news.

Why is Wang Hai, the shoe king of China, so eager to gain the control of Southwest double stars?

Why does the responsible person of Southwest double star repeatedly emphasize the identity difference between the two star group and the celebrity industry, and show a completely different attitude towards the two brands of "double star" and "Wang Hai"?

This reporter yesterday launched an investigation again, trying to uncover the real interest chain behind the "double star civil disorder".

Why is Wang Hai grabbing the southwest fats around the 51% shareholding power of the southwest double? Why is it so fierce?

Double star Chengdu company's related personage is a word: Southwest double star has double star and more than half of the sales channels, plus affiliate Ji'nan double star sales channel, is the whole double star sales system in the largest fat meat.

Behind the contention of the right to control the channel is a dispute of naked interest.

According to the reporter, the biggest problem of Southwest double star is to break the goods.

Because double star group and celebrity industry stop supplying to southwest double star, cause Sichuan, Chongqing, cloud, expensive more than 2000 double star stores without source replenishment.

Behind the cargo break is a fierce battle around the controlling power of the southwest double star.

Wang Hai, who has been in charge of the double star group for many years, has always been controversial. Last year, the related pactions between the Qingdao leading star and the famous industry of its listed company were once suspected as "state-owned assets".

Now, Wang Hai also orders dealers around the world to use "double star" trademark right to "surrender" the famous industry he owns.

The act was strongly resisted by the two southwest stars.

Double star group Chengdu science and Technology Investment Development Co., Ltd., formerly known as "double star Chengdu operation Department", is responsible for the operation of the double star in the whole southwest region.

In 1996, appointed by Wang Hai, President of Binxing group, Liu Shuli, vice president of the double star group, came to Chengdu to open up the southwest market.

Since 1998, the branches of the two stars have been restructured, mainly private buyout and withdrawal of state capital.

In 2004, the companies in Southwest China also completed the restructuring, forming a private enterprise, led by Liu Shuli and jointly owned by more than 200 shareholders, Chengdu science and Technology Investment Development Co., Ltd.

After the restructuring, the companies in the southwest of the double star were full of vigor and vitality, while Liu Shuli and others' market development ability exceeded Wang Hai's imagination. By the end of 2007, the southwest double star not only paid off all debts, but also developed more than 2000 chain operation networks, with annual sales exceeding 1 billion yuan, increasing by 200 times.

Since its restructuring, the southwest double star has been the benchmark and profit maker of the two star group for many years. It is the largest piece of "fat meat".

And the southwest double star has more than half of the sales channels of double stars, plus the sales channel of the Ji'nan double star of related companies, it also has an irreplaceable strategic significance for the two star group or celebrity industry.

Behind the fight against the stock market, the double star counterattack in Southwest China also hides the evolution of China's well-known trademark "double star" and the "Wang Hai" brand series, which is the flagship of the "W" deformation trademark.

"Southwest double stars remain unchanged for the double star brand, and insist on being a double star."

Han Junzhi, a CEO in Southwest China, emphasizes "double star" rather than "Wang Hai".

The two star group has authorized the production and operation rights of shoes and clothing products to celebrities, becoming the key to changing the fate of the southwest double star.

Because celebrities are already Private Companies controlled by Wang Hai and Qingdao's double star executives, it is difficult for Southwest binaries to accept 51% of its holdings.

Southwest double star high level personage expresses, if state assets department asks double star group to control southwest double star 51%, the southwest double star will actively cooperate to combine to respond in time; if celebrity industry is authorized by "double star", coercion the already completely changed double star company is restricted by celebrity industry, and change to "Wang Hai" brand, southwest double star resolutely does not agree.

Public information shows that since 2000, trademarks registered with "Wang Hai", "WANGHAI" and "W" deformable bodies have applied for registration in succession. These trademarks involve a total of 48 categories, including shoes, clothing, sporting goods and small commodities.

The double star group has also been promoting the above trademarks nationwide. It is said that the advertising fee has been spent tens of millions of yuan.

However, as all of the trademarks were pferred to celebrity industries, the outside world questioned Wang Hai's promotion of personal brand in the name of two star group and listed company.

According to Wang Hai, the "double star" brand mainly represents the middle and low grade footwear products. The purpose of the "W" trademark is to reverse the image of the low end of the double star shoes and attack the high-end market.

Double star Chengdu company official said.

It is said that the "Wang Hai" brand is ready to take the high-end route similar to the "Lining" brand.

However, some market participants pointed out that giving up the low and middle end market which the best stars are good at to catch up with the unfamiliar high-end market is a risky move; and the dilution of the "double star" Chinese well-known trademark and the innovation of trademark will also make the industry see a mess.

Qingdao SASAC has intervened under the request of Chengdu's twin stars, and Qingdao SASAC has set up a special group to investigate.

The representatives of the southwest double star and double star group, who have been fighting for a long time, have reached the negotiating table, but there is no substantial progress.

The southwest double star, which was authorized by the double star group to lift its brand, is stepping up negotiations on the OEM production in order to recover the losses. The temporary production base of Wanzhou production is expected to resume production in the near future.

According to Wang Weifeng, chairman of Southwest double star Chongqing company, at present, the company has begun to consider, will create a brand similar to "double star" in a short time, and continue to go on the road of "high quality and low price" which has been persisting in the past.

It is also known that the southwest binaries and associated companies have 3000 chain stores, and their channel advantages are obvious. They have attracted the attention of other famous brands in the country, and have already made preliminary negotiations with the southwest double star. They want to take advantage of the channel advantages of Southwest double star to jointly create a new pattern of Southwest mass sports leisure brand.

It is understood that double star Chengdu, Chongqing, Kunming, Guiyang and other companies have jointly written to Qingdao municipal Party committee and municipal government, hoping that the government will intervene in this matter.

Subsequently, the Qingdao SASAC set up a special group to investigate.

Today, the two star group will hold a press conference in Qingdao. Our reporter will go to the scene for an interview.