AOKANG Trusteeship Europe'S Old Family Shoe Factory Selected Ten Cases Of Brand Building In Zhejiang

Recently, the Zhejiang provincial Trade and Industry Bureau and Zhejiang Trademark Association held the "2008 Zhejiang Brand Innovation Conference", which published ten typical cases of brand building in Zhejiang in 2007, and YOUNGOR took the lead in the acquisition of KWD and KWDASIA clothing brands in the United States.

At the end of 2007, YOUNGOR bought one of the five major clothing giants of the United States, YOUNGOR's menswear business of KWD, the new Malaysia group, holding Smart100% shares and XinMal100% owned by KWD, which is the largest cross-border merger and acquisition case in China's apparel industry to date. At the end of, YOUNGOR acquired 120 million of YOUNGOR's clothing brand.

The new Malaysia group has more than 20 international brand ODM businesses, five licensed international brands, and industrial management capabilities from textile to brand management.

Through this acquisition, YOUNGOR can share XinMal's logistics and distribution system in the United States, smoothly integrate, utilize and expand the existing assets of XinMal, and it is expected to increase YOUNGOR's annual sales revenue by 360 million US dollars and the net profit of US $12 million per year.

Wanxiang Group's overseas acquisition international brand case Wanxiang Group is one of the early implementation of the "going out" strategy in Zhejiang enterprises. In 1997, Wanxiang purchased 60% of the British AS company, which earned 20 million dollars in overseas sales.

Since twenty-first Century, Wanxiang has acquired UAI company listed on NASDAQ as its largest shareholder, and pioneered the acquisition of listed companies by Chinese township enterprises overseas.

Next, we bought the first American company to buy universal products, Scheler company and the world's largest supplier of the winged gimbal drive shaft, the US link company, PS company.

The operation of this series makes the status of Wanxiang overseas.

In July 8, 2007, Wanxiang Group completed an offshore outsourcing case: becoming the largest shareholder of AI company in the United States.

This means that Wanxiang, a 38 year old blacksmith, has pformed itself into a truly multinational company.

In January 8, 2008, AOKANG hosted the old shoe factory in Europe. In January 8, 2008, AOKANG signed a global strategic cooperation agreement with VALLEVERDE, the world shoe capital Italy Footwear Company, to acquire the 10 year global brand management rights.

This is the first time that Chinese shoe companies have gained the right to speak in Sino foreign cooperation.

Founded in 1969, wanwade mainly produces high-tech "breathing" functional shoes. It is the first shoe making enterprise in Italy with the reputation and reputation. In 2007, it sold 150 million euros and has more than 2300 stores in the world.

According to the two sides' agreement, AOKANG will win the global brand management rights of wanwade. The latter's global brand marketing and product manufacturing are all operated by AOKANG; wanwade is pformed into a R & D department, which mainly provides product R & D resources, technology and legal support, and helps AOKANG build an international R & D center in Italy.

Leap Group's independent brand has entered the international market case leap. After the trademark was registered in 1988, it has registered series trademarks such as "FWIYUE" and "YAMATA". The trademark has been registered in all aspects in 42 categories. In 1999, it was named China's well-known trademark.

Over the years, we have made great efforts to strengthen our own brand and base ourselves on the international market and implement the international brand strategy of "going global".

The leap Group attaches great importance to the international registration and protection of trademarks, so that the products will go out and the brand will go ahead.

In recent years, leaps and bounds have been filed by the Trademark Bureau of the State Administration for Industry and commerce to the International Bureau of WIPO and registered by one country. So far, the application for trademark registration has been filed in more than 120 countries and regions such as Europe and the United States. At present, more than 100 trademarks have been accurately registered.

China's private car giant Geely became stronger and stronger national brand. In November 6, 2006, Geely launched a worldwide campaign to collect new vehicle logo. The design of a vehicle logo from a classmate in Anhui has emerged as a new vehicle logo representing Geely's new image.

Geely said, as the latecomer of the world's auto industry, China's independent brand has begun to understand the significance of automobile brand and culture. Geely is the urgent need to pform and enter the world.

Geely put forward a new strategic thinking for changing the label to internationalize the development of the independent brand. It is to build new management and brand according to the international standards and rules, take the initiative to participate in the international market competition, change the "take me as the main" as the "market oriented", pform from "cost leadership to brand innovation", and change from "low price to win the leading technology, quality lead, customer satisfaction lead, comprehensive lead", and make the national brand stronger and stronger.

Longquan celadon has excavated and innovated Millennium brand case. Longquan celadon has a long history. It began in the Three Kingdoms, flourished in song and Yuan Dynasties, and flourished today. It has a history of more than 1500 years. It is the largest ceramic industry in China, with the largest scale and the most extensive foreign trade.

Celadon in Longquan occupies a very important position in the history of world ceramics. Up to now, there are more than 350 places of kiln in Longquan.

But for a variety of reasons, Longquan celadon technology was lost for a long time. In order to rescue the historical brand, during the period, the certification trademark agencies launched the rescue and innovation work of the traditional crafts of Longquan celadon in the case of winning the support of the government. In May 14, 2007, they officially registered and succeeded in mining the traditional crafts and innovating the brand effect, forming a celadon brand with fine porcelain, bright green color, clear and smooth lines and graceful shape.

Shaoxing yellow wine certification trademark protection case "Shaoxing yellow wine" enjoys a high reputation at home and abroad. However, in recent years, some illegal elements have been counterfeiting and counterfeiting Shaoxing rice wine seriously, which has seriously restricted the revitalization and development of yellow rice wine as a traditional national industry.

In April 2000, the "Shaoxing yellow wine" was registered by the Trademark Office of the State Administration for Industry and commerce, and the certificate of origin was registered. In 2007, Shaoxing yellow wine was recognized as a well-known trademark by the Trademark Bureau of the State Administration for Industry and commerce.

Through the certification of trademark registration and identification of well-known trademarks, the operation and protection of "Shaoxing rice wine" has been effectively promoted.

The departments concerned have set up a cooperative network of Shaoxing rice wine, and at the same time set up a liaison station for Shaoxing yellow wine in 20 provinces and cities in Beijing, Shanghai, Tianjin, Guangzhou and Chongqing to integrate law enforcement resources and implement the protection of "Shaoxing yellow rice wine".

The certificate of geographical indication of "Jingshan tea", the case of "rich tea" has been approved and registered by the Yuhang industry and Commerce Bureau since February 14, 2003. After 4 years of successful operation, it has become a "rocking Qian Shu" for Yuhang tea farmers to get rich.

The successful operation of the camellia proved that the camellia rose to its reputation and increased in price. It not only made the tea farmers in mountain areas taste the sweetness of the brand, but also promoted the development of leisure and sightseeing tourism related to Jingshan tea.

In 2007, the production area of Jingshan tea was 30 thousand and 500 mu, with an annual output of 810 tons of tea and an output value of 210 million yuan.

Hangzhou Shangcheng professional brand base has successfully protected the historical and cultural brand case. Hangzhou Shangcheng district is an old city streets in Hangzhou. The old streets have strong local characteristics and profound cultural connotations, and the brand value is very high.

In order to protect the relevant brand resources, the professional brand base in Shangcheng District of Hangzhou has carried out a protective trademark registration with 136 old geographical names, such as Drum Tower, Southern Song imperial street, Zhuang Yuan Pavilion and Mi Dachang, which are related to old streets and old streets, and old brand names. The scope of registration is concentrated in tourism products, food, gifts, daily necessities and so on.

Bethel Valve Group Co., Ltd. wins the name infringement case of Shanghai Bethel Valve Co., Ltd. in December 2005, Bethel Valve Group Co., Ltd. (hereinafter referred to as Zhejiang Bethel) appealed to the first intermediate people's Court of Shanghai, and complained to Shanghai Bethel Valve Co., Ltd. (hereinafter referred to as Shanghai Bethel) for the purpose of obtaining illegal benefits, and taking advantage of its "bethel" brand reputation in the valve sector, maliciously registered Bethel as "bethel", with valve and accessories production and sales as its business scope, and its malicious competition in the same industry.

In July 2006, the first intermediate people's Court of Shanghai, after hearing, decided that Shanghai Bethel stopped using the "bethel" brand in its corporate name and stopped the unfair competition activities that damaged the legitimate rights and interests of Bethel Valve Group Co., Ltd., and published a statement in a professional magazine to eliminate the bad effects and compensate the bethel valve group limited for its economic loss of 100 thousand yuan.