Hefei Luyang District Creates "Sports City"

Yesterday, a reporter from Hefei Luyang District Investment Bureau was informed that a foreign-invested enterprise with main sporting goods was officially registered in Hefei. The total investment of the project is 80 million US dollars. It intends to build the largest sports city in the provincial capital to meet the needs of our province's sports consumer goods.

In recent years, the per capita living standard and the degree of opening to the outside world in Hefei have been remarkably improved. At the same time, the development of the sporting goods market in Anhui, especially the provincial capital Hefei, has also been accelerated.

According to the relevant market survey, although the sporting goods market in Anhui has a relatively low total market share in the whole country, the annual growth rate has remained at a high level of 60% for a long time, and the market potential is growing strongly.

A few days ago, a banner owned BELLE, Staccato, Teenmix and other well-known brands of footwear, won the famous retailers such as Nike, Adidas and other famous retailers in Hefei, the total amount of registered investment of 80 million US dollars, the largest wholesale trade foreign investment enterprises in our province.

It is reported that the company wants to take the Hefei Huaihe Road Pedestrian Street and Suzhou road as the center, extending to the three Xiao Kou CBD Plaza and Three Mile international shopping plaza to set up the exclusive store network, and plan to achieve the goal of selling more than 350 thousand yuan per month and annual sales volume of 4 million yuan. At present, the project has already started operation, and intends to create the largest sports city in the provincial capital, including the introduction of famous sports brands at home and abroad, advanced marketing technology and latest sports fashion information, so as to meet the needs of consumers.

In the future, the company will take Hefei as the center and develop radiation to Wuhu, Ma'anshan, Bengbu and other surrounding cities.