Jinjiang Shoe Enterprises Begin To Set Up Overseas

"Going out" to deal with trade barriers due to the appreciation of the renminbi, the increase in production costs and the impact of anti-dumping on Chinese goods by countries such as Europe and the United States, the profits of enterprises have dropped. Many enterprises in Jinjiang have begun to take a look overseas. Philippines Jinjiang shoe city has provided an opportunity for enterprises to "go out".

As an important production base of tourism sports shoes in China, Jinjiang has the advantages of industrial clusters and brands. It has more than 3000 shoe making enterprises, and produces 1 billion 50 million pairs each year, accounting for 40%% of the whole country and 20%% of the world, and its products are sold to more than 150 countries and regions.

Especially with the construction of the national sports industry base and the provincial equipment manufacturing base, the desire of the enterprises to expand abroad is more intense.

Zhang Shaohua, general manager of Jinjiang super shoes and garments company, said that before the business was expanding its overseas market through foreign trade and exhibitors, he also hoped to increase profits by setting up points overseas, so he was prepared to go to Philippines to investigate.

It is understood that Jinjiang shoe city is the largest footwear product wholesale trading center in Philippines, which is invested by Hongkong investment group in Manila, capital of Philippines.

Lun Huiming, chairman of shoe city, said that the first phase of shoe city is mainly to attract the Jinjiang shoe industry to occupy the wholesale market of Philippines, so that Jinjiang's enterprises can change the mode of foreign trade export, so that enterprises can directly link up with wholesalers and reduce intermediate links to increase profits.

In the future, it will also attract enterprises from Jinjiang to set up factories in Philippines and put the latter processes in Philippines. The products produced will be exported to Europe and the United States through Philippines, so as to cope with trade barriers such as anti-dumping.