China's Ten Largest Clothing Wholesale Market: Humen Fumin Fashion City

　　 Humen Fumin fashion city Growth experience Founded in 1992, formerly known as the Management Committee of Humen's individual industrial and commercial workers established in the early 80s of last century, through the development of more than ten years, the rich people gradually became a commercial aircraft carrier in Humen, and made Humen a commercial town with the combination of traditional and modern material flow in Southern China area.

　 Biggest contribution: Hongkong clothing The back garden of the enterprise, the incubator of Guangdong clothing brand.

Humen Fumin service company is a company focused on Wholesale market The development and management of specialized large enterprise groups, founded in 1992, formerly established in the early 80s of the last century, Humen's individual industrial and commercial workers Management Committee, is a functional department set up by the Humen government to manage the market. Later, it gradually became an enterprise and established a service company for enriching people according to the relevant regulations of the state.

With reference to the international mode, the company has established a standardized corporate governance structure and implemented a centralized, hierarchical and professional management system. After more than ten years of development, the company now has ten affiliated enterprises, including Fumin fashion city, Fumin children's clothing city, enriching people's agricultural and sideline products wholesale market, and enriching people. shoes Industry market, rich people cloth The wholesale market, the rich second market, the rich people night market, the Fumin leather goods wholesale market, the Fumin import and export company and the Fumin fashion network. At the same time, in order to speed up the development of the enterprise, the company plans to invest in the construction of a rich people's logistics center covering 3000 acres, including the first phase of 500 square acres of investment and 2 billion yuan of rich Trade City, so that the rich people have gradually become a commercial aircraft carrier in Humen, and make Humen become a commercial town with the combination of traditional and modern logistics in Southern China.

With the concern and support of various social circles, the rich people have won many honors. Since 1994, Fumin commercial building has been rated as the "civilized market" of the province in seven consecutive years. In 1997, it was designated as the "national wholesale market monitoring point" by the Ministry of internal trade in China. In 1999, it was rated as the "ten best civilized market in Guangdong". It was also designated by the domestic trade bureau as the "national market for all goods and no fake goods demonstration market" in 1999. In 2000, it was appraised as "Dongguan civilization unit"; in 2001, Dongguan was rated as the "civilized demonstration unit" and the Consumer Council of Dongguan as "Dongguan consumer satisfaction Enterprise", and in the same year, it passed the "ISO9002 international management quality certification".

In the course of future development, the rich people will continue to maintain the leading edge of the industry, actively implement the brand strategy, give full play to brand advantages, make good use of the import and export rights of foreign trade, take market development as the key point, take management innovation as the guidance, further cultivate the "core competitiveness" of market operation, do fine and strengthen existing projects, improve the operation ability of collectivization and standardization, expand the competitive advantage, build the rich people into an aircraft carrier in the commercial field, and enable the rich to move towards the whole country and to the world.

Fuming clothing wholesale market is invested by Humen Fumin service company, which focuses on wholesale market development and management. After investing in the rich clothing wholesale market, it has developed rich people's children's clothing city, rich people's agricultural and sideline products wholesale market, rich people's shoe market, rich people cloth distribution market, rich people's night market, rich people's night market, rich people leather goods wholesale market, Fumin import and export company and Fumin fashion network. Fuming service company intends to invest in building a rich people's logistics center covering 3000 acres, including the first phase of 500 yuan investment of 2 billion yuan for the rich people's trade City, so that the rich people become a commercial aircraft carrier with the combination of traditional and modern logistics in Southern China area.

1. the location is superior and the transportation is convenient.

2. the business is complete.

3., there is a wealth of market resources. clothing The city is located in the famous clothing production base -- Humen town. There are more than 1000 garment enterprises in Humen, more than 100 of which are weaving, finalization, bleaching, dyeing, zipper, embroidery and so on. The annual output of clothing is over 100 million pieces / sets, with annual sales of over 10 billion yuan. All these provide the source of supply for the apparel market.

4. effective operation and management;

5. strong business atmosphere. The surrounding market is an important commercial bustling area in Humen town with a strong commercial atmosphere.

6. traffic volume. The daily traffic volume is more than one hundred thousand.

7., brand management has been realized. On the basis of the market of fuming clothing wholesale market, the rich people have already formed.

The specialized wholesale markets such as loading the city, enriching the agricultural and sideline products wholesale market, enriching the shoe market, enriching the cloth wholesale market, enriching the people second market, enriching the people night market, enriching the people leather goods wholesale market and so on.

8. there are various means of advertising. Fu Min clothing wholesale advertising has online advertising, television advertising, radio advertising, outdoor advertising, internal publications, DM and so on. Fumin also established its own special clothing network, not only publicizing the corporate image, but also disseminate the clothing market information and all kinds of market knowledge and management skills related to clothing.

9. business hours and management experience.

1. the wholesale market of peripheral clothing is dividing up the share of business.

2. the rent is on the high side. The rent is obviously higher than that of the Yellow River fashion city.