Analysis Of The Status Quo Of "Shoe City" In Putian And Innovation Of Shoe Enterprises

Putian is known as the "shoe city of China".

The traditional superior industries and pillar industries, in 2011, the 319 shoe enterprises above Designated Size, completed output value of 32 billion 760 million yuan, an increase of 11.4% over the previous year, accounting for 19.5% of the industrial output value above the scale of the whole city, accounting for 20.1% of the whole province's counterparts; 93 manufacturing enterprises with output value of more than billion yuan, accounting for 23.4% of the total number of enterprises producing more than billion yuan in the city, and the footwear industry has become the largest traditional pillar industry in Putian.

In 2012, the Fujian provincial economic and Trade Commission, focusing on the implementation plan of the 14 industries adjustment and revitalization in Fujian Province, focused on upgrading the traditional industries and accelerating the development of strategic emerging industries, and continued to organize and implement the enterprise technical upgrading guidance work. The Putian shoemaking industry was also included in the provincial technical guidance plan this year.

In order to promote the optimization and upgrading of the footwear industry in Putian and effectively cope with the current complex and changeable economic situation at home and abroad, the Putian economic and Trade Commission combined with the Fujian shoe making industry technology development (Putian) base, focusing on the theme of promoting industrial pformation and upgrading and enterprise technology upgrading, held the seminar on upgrading and upgrading of Putian footwear industry and the promotion of enterprise technology promotion activities in Putian city on 19-23 August. The activities adopted expert reports, technical consultation, enterprise diagnosis, publicity and promotion, etc., aiming at the problems existing in the technological innovation of shoemaking enterprises, invited the experts in the shoemaking field to go deep into the enterprises to carry out technical upgrading guidance, and widely publicized through the media.

The footwear industry in Putian has the advantage of traditional processing trade, which has also led to the shoe industry in Putian being too dependent on foreign trade exports, weakening the construction of its own brand and sales channels, and insufficient attention to technological progress, scientific research and innovative design, resulting in a serious imbalance between technological innovation and industrial development.

At present, consumer demand for diversified footwear consumption is manifested in three aspects of comfort, fashion and lightweight. In terms of professional sports function, it also has the characteristics of shock absorption, anti skid and stability.

Founded in 1997, Voight sports in the past has been an international famous sportswear manufacturer. In 2001, VOIT launched its own brand operation.

The company attaches great importance to R & D design input. The R & D center has been identified by the "Fujian provincial enterprise technology center", and has also established the "Fujian shoe industry technology development (Putian) base" with the support of the Fujian economic and Trade Commission, the Fujian provincial science and Technology Department and the Fujian provincial finance department. It has worked with universities, such as Sichuan University, Shaanxi University of Science and Technology, Fujian Normal University, Quanzhou Huaqiao University, China leather and footwear industry research institute, and Fujian light Research Institute, to build an industry university research cooperation platform and a project pformation and incubation base, undertake the tackling, promotion and technological innovation of the co production technology in the shoemaking industry, and constantly promote the industrial product design and research and development capability of the industry.

According to media reports, under the impact of the global economic crisis,

After the closure of the only direct factory in China by Adidas, the sports giant Adidas, its cooperation with the 300 Chinese foundries will also be terminated, affecting Guangdong, Shanghai, Jiangsu and Zhejiang.

Putian shoemaking enterprises are also facing the same challenges: the shorter delivery time of customers, the slower payment time, the higher wages of employees, the smaller the number of orders, the higher the cost of raw materials, the lower the profit margins.

Cai Jinhui, chairman of Voight sports Limited by Share Ltd, clearly stated: Voight sports must make every effort to overcome difficulties, increase R & D efforts, continuously improve the technological content of products, and become bigger and stronger in the sporting goods industry.