Women'S Footwear Industry Needs To Strengthen Regional Protection Of Franchisees.

A classic case: Miss Mo, who was about to open shop when the shop was located, took some episodes.

Da Shi Kai Jia stores, and Panyu Dashi has joined the business, is not allowed to open shop.

Miss Mo's idea is that there are four stores in Panyu that do not conform to the policy of regional protection.

In fact, many franchisees do not have a deep understanding of the regional protection of the franchising policy. Hai Jiashi brand women's clothing area protection clearly points out: 100 thousand of the population can not open shop in the same city, and can not be opened on the same street.

You may know that some brands have had brilliant achievements. Why can't they find the brand in the market now? From glory to fade out of the market, this involves the issue of regional protection and the long-term development of an enterprise.

With the increasing demand for women's clothing market, the level of women's wear industry and dealers is uneven, and the market operation mentality and regional protection consciousness are not considered comprehensively. This has also led to some problems in the women's clothing market. Although women's wear has been developing for decades in the industry, the women's clothing industry has not yet entered a mature stage.

Reshuffle and market channels are in a state of disordered development. Therefore, it is imminent for women's clothing enterprises to find a new operation mode suitable for the current requirements.

At the same time, we should review the channel operation.

The market protection and management of enterprises will have to talk about the layout of women's clothing in the market.

However, in terms of the regional protection performance of women's clothing, the market regional protection of the provincial / regional / market channels has been obviously ignored or neglected, so many problems have been concentrated in the channel planning link of "this is not right and the source is not clear", resulting in many problems in operation can be found in the regional protection of the market.

From the above case and analysis, we can see the importance of regional protection. Enterprises need to have the determination to "deal with the problem of regional protection" and solve the mechanism with the fastest method as a prerequisite, so that we can broaden our horizons in a higher level of thinking, so as not to cause enterprises to lose all the management of franchisees.