Seven Faces In Shoe Making Industry Boost Olympic Year

The 361 character Ding Wu 125 million beat Nike to become the CCTV sports category "King". It became CCTV's "one song" public welfare strategy partner, Tencent network strategic partner, China's national badminton team TOP partner, Xiamen international marathon's top global partner, promoted 361 degrees CUBS to bravely sail together, and jointly assumed the mission of promoting the vigorous development of China's basketball industry; joint CCTV5 continued to create "361 degree entertainment basketball" to create a dazzling sign of Oriental street culture; sponsoring the National Diving Championships and Olympic trials, Ding Li supported the winning of Chinese Sports 2008, and issued a positive initiative to the global Chinese to "bravely do themselves".

While the industry peers are amazed at the 361 degree operation, they are also asking: who is trying to build a world-class brand of national sports?

Who is leading the leap forward development of the 361 degree brand?

He is Ding Wuhao, President of the 361 degree (China) Limited company: a low-key, pragmatic, calm, a calm brave.

XTEP Ding Shuibo is competing for sports spokesmen in all sports brands across the country. XTEP's young leader, Ding Shuibo, has a unique style. He invited Nicholas Tse to make XTEP the first sports shoes brand with entertainment stars as spokesmen.

When sports marketing is booming in Jinjiang, Ding Shuibo leads XTEP and takes the road of entertainment marketing. When entertainment marketing is spreading all over the country, Ding Shuibo takes XTEP to enter sports marketing.

When many companies compete for the sponsorship of the ten games, Ding Shuibo only grabbed a few words and robbed them of the sponsorship that had fallen into the mouth of a famous sports brand in Japan.

He said, "is it not very bad to wear the products of Japanese sponsors on the podium of the ten sports meet in Nanjing?"

Adjectives such as "fashion, personality, alternative, rebellion" have never left Ding Shuibo, and his every shot seems to be unseen.

But in Ding Shuibo's view, difference, adventure and alternative are productivity themselves.

Hongxing Erke Wu Rongguang seeks the direction of success is the leader's nature, and is also the leader's bounden duty.

Wu Rongguang, President and executive director of Hongxing Erke group.

It was awarded the title of "Fujian Provincial People's Congress", "the first president of Fujian footwear industry association", "the ten outstanding entrepreneurs of Chinese brand construction" and "the fourth outstanding young entrepreneurs of Fujian province" and so on.

Wu Rongguang, as a young helmsman, led the Hongxing Erke group, the leader of the Hongxing Erke group, to go forward bravely in the sea of Commerce, and was successfully listed in Singapore in 2005.

Adhering to Hongxing Erke's "down-to-earth, extraordinary interpretation" business philosophy, in the calm interpretation of passion, placed in the list of internationally renowned professional sports suppliers, international standards will be Hongxing Erke to become the first brand of domestic science and technology movement!

In December 20, 2007, the "2007 China sports brand Billboard Awards ceremony" was held in Beijing.

For the reasons for winning the award, the chairman of the board, Lin Shui pan, said: "the conversion of science and technology into productivity is the best annotation. If technology can make people wear the most suitable shoes, then technology can also bring wealth to me."

Lin Shui pan has always advocated technology. He regards sports technology as the core competitiveness of enterprises and pays attention to the enhancement of new product research and development capabilities.

For this reason, he joined forces with many high-end scientific research units at home and abroad, and joined hands with the Institute of sports science of the State Sports General Administration, applying leading technology to production, integrating inside and outside, and providing high value-added products for customers.

"High technology is the driving force to promote the development of any industry, and the desire to create excellent equipment for the Olympic champion is the driving force for my career development."

He said.

PEAK Xu Jingnan PEAK pliterate from English "PEAK" to represent the meaning of the mountain peak. PEAK's founder Xu Jingnan has never ceased to climb the summit. He is a difficult person to satisfy. At the height of the peak, he has been looking for another higher peak, and his aim is always higher and farther.

In 2006, PEAK launched a huge sum of money into the NBA arena, showing PEAK's ambition and boldness on the way of internationalization. However, really letting the world know PEAK is another great skill of PEAK. In September 21, 2006, PEAK signed NBA Rockets star Sean Battier, who made the famous basketball stars of the world Basketball Hall endorse Chinese brands, proving that PEAK was highly recognized by the international sports circles.

Xu Jingnan believes that foreign brands can come in, we can also play out, can also become an international brand.

To shape international brands, we must compete with them on the same level and let the world know PEAK.

How can the domestic sports brands successfully achieve market breakout in Ding Lusheng's sports shoes market?

Ding Lusheng, chairman of Lu Yu (China) Co., Ltd., after investigation, found a suitable strategy.

In 1995, he spent a lot of money to import CIS business identity system, and create a brand new brand of Chinese and English graphic friends. He took the first step in brand management.

In 1996, the company introduced the implementation of ISO9001 international quality standards.

In 1998, Ding Lu Sheng stepped up the construction of Lu You brand store.

In 2001, the company launched the franchise business. So far, it has set up a general agent in all provinces, municipalities, autonomous regions and municipalities directly under the central government. It has opened more than 1600 exclusive stores and more than 1200 store counters and stores in China, and has achieved a good brand effect.

Shopping malls, such as battlefields, especially the sports industry that is a group of male and female players, Ding Lu Sheng likes this kind of competition.

He often warned himself that starting a business has no end. Lu You is always on the road.

Anta Ding Zhizhong Anta President Ding Zhizhong said Anta will not be China's Nike, but to be China's Anta and the world's Anta.

Then, from 2003, Anta began sponsoring the Lithuania professional basketball "young guard" Poseidon basketball club, becoming the first Chinese brand to sponsor overseas professional basketball teams.

In March 2003, Anta's first overseas store was located in Singapore, which laid a solid foundation for Anta brand to expand its overseas market to the world.

In 2007, Anta listed in Hongkong, and a new round of offensive is about to begin.

"In the face of economic globalization, enterprises always have to start their own businesses and not keep their jobs.

If we can't take the initiative to go out and open up the "second battlefields", and quickly improve our international competitiveness, we won't even be able to keep up with the Chinese market.

Ding Zhizhong and Anta are not satisfied with leading the domestic market. They are global.