Tongxiang Shimen Actively Build The Largest Production Base For Women's Shoes In China

At present, there are 679 footwear enterprises gathered in Shimen, and more than 20000 employees.

The number of enterprises accounts for 52% of the city's total, and the annual production of women's shoes exceeds 26 million 300 thousand pairs, and the output value is nearly 4 billion, accounting for more than 60% of the city's total.

Shimen's Tongxiang shoes manufacturing industry is the fourth largest production base in the country, ranking high after Wenzhou, Chengdu and Guangzhou.

In this year's weak market environment, the footwear industry in Shimen has grown at a rate of 70%.

The reason for its rapid development is that the "licensing" factor is very important.

30 years ago, I was in the countryside.

Zhu Yuming, the apprentice of the factory, can never imagine that 30 years later, he will be the general manager of Tongxiang Jia Dai Ai Ni shoes textile Co., Ltd.

From the shoe factory apprentice to go out to learn to do sales, return to the hometown to open the shoe workshop, and then to run shoes factory, open the packing plant......

Zhu Yuming's career track also witnessed the growth of Shimen's leather shoes industry.

Relying on the unique geographical conditions, the Shimen women's footwear industry, which began tottering in the 70s and 80s of last century, has made considerable progress.

Despite the "Chunquan stone", but by accumulating technology, personnel, culture, experience and other industrial wealth, Shimen women's shoes have occupied a place in the National Women's shoes industry, and with its large scale and superior block characteristics development mode, it has become an important and prosperous industry in the private economic field of our city.

As early as the beginning of this century, the women's shoes enterprises in Shimen knew that the OEM was not a permanent solution.

As Zhong Hongxing, President of the Shimen Footwear Association, said, Shimen women's shoes have a high reputation in the industry. The quality of the women's shoes is no longer inferior to that of Wenzhou and Guangzhou. If the brand building is taken into account, the Shimen women's shoes will be able to break new ground.

In 2006, the trademark brand base of Shimen leather shoes came into being and became the trademark brand base of the provincial leather shoes brand, which greatly promoted the process of branding of Shimen leather shoes, and laid the foundation for building famous women's shoes.

Up to now, the members of the Shimen leather shoes Association have their own autonomy.

86, 3 well-known trademarks in China, 3 famous trademarks in the province and 8 famous trademarks in Jiaxing.

In 2010, the Shimen town Footwear Association registered a regional brand trademark to the State Administration for Industry and commerce, which is called the "stone guard gate". Shimen women's shoes are promoted by "Baotuan" brand marketing mode.

Shimen women's shoes have gone out of a different way of development.

In 2010, the village of Gao Ding, the town of Shimen, founded the first industrial park in the city, so that hundreds of hand-made shoe factories went into the park to realize the "pformation of enterprises" and helped the leather shoes industry in Shimen.

All roads lead to the same goal. Tongxiang's sage shoes Technology Ventures Limited has invested 40 million yuan to build a shoe-making enterprises gathering area. Last year, it started construction, increased the land utilization rate through the new factory building, and achieved the agglomeration and optimization and upgrading of Shimen women's shoes industry scale.

Reporters found in the survey,

The footwear industry is still in the initial stage of brand building with "more OEM processing and less independent brands", lacking the leading enterprises that can play an exemplary role in the industry, such as AOKANG and BELLE, and the industry development is still facing many challenges.