Battle To Meet The 08 Olympic Games, "Brave Forward"

The 2008 summit and the autumn and winter new products conference were held in April 7th. In April 7th, a theme of "brave forward" "Lu You 2008 Marketing Summit and autumn and winter new products conference" was held in Jinjiang Baolong hotel. Lu You (China) Co., Ltd. and representatives from all over the country gathered together to discuss the 2008 marketing and brand development plan.

According to the briefing, the Marketing Summit and new product ordering will last for 7 days.

Ding Lusheng, chairman of Lu Yu, delivered an opening speech to the conference.

Ding Dong said that in the face of the important historical proposition of "Olympic Games", Lu You will actively practice the vision planning of its brand, enhance the brand level and promote the upgrading of the terminal.

Regardless of long-term planning or short-term layout, Lu friends will "bravely move forward".

Founded in 1992, Lu You has been awarded honorary titles such as "China famous brand", "Chinese famous brand product", "2004 user satisfaction product", "Fujian famous brand product" and "Fujian famous brand" since 2002.

Under the effective implementation of brand strategy, the development trend of enterprises has been steadily increasing. "Lu You" has become a synonym for fashion and is well received by consumers all over the country.

In 2004, the sales volume of Lu You company exceeded 5 hundred million for the first time, and brilliant achievements made it a popular "black horse" in recent years.

In 2007, Lu You's success again, sales increased by 38.5%%, dot expansion also reached an increase of 33.1%%, and achieved the 42%% dot optimization rate.

Today, Lu You has developed into a leading brand in the sports industry of Haixi.

Innovation leads fashion, and Lu friends are new products. It is understood that Lu You set the direction of product integration strategy as: life movement, excellence, innovation and fashion.

For this reason, Lu You, based on visiting the market and analyzing the information of customer feedback, has made two steps to reform its 08 autumn and winter new products: first, recombining the products to form a differentiated niche market; first, making articles from the product appearance, grasping the trend of sports popularity, building the leading edge for new products; two, increasing the intensity of the research on the core products, making the products with strong conceptual and functional features, and taking products that are highly representative of professional sports technology as the leading role, opening up new market situation and driving the overall consumption.

To meet the Olympic Games, Lu You will launch new products incorporating Olympic design elements.

As early as 07, Lu You set up a strategic partnership with Tajikistan. The two sides have launched a deep cooperation to join the Olympic Games in Beijing.

Lu You will develop sports equipment for the Tajikistan delegation and develop new products with distinctive Olympic theme, including Olympic theme casual shoes, board shoes, badminton shoes, functional tennis shoes, etc.

In addition, Lu You will also introduce new products such as historical themes, fairy tales and other themes, such as military orders, running shoes, Hou Yi God's day, Chang'e moon running shoes and so on.

Lu You highlights that "professional sportsmanship" and "fashion" have always been a prominent feature of Lu You's products. This new product will not only change its fashion but also focus on its professional performance.

Professional performance is built on the basis of professionality. Besides the development of the super powerful function of the 3 generation, Lu You will also have a strong functional Olympic commemorative tennis net running shoes. In addition, taking into account the needs of professional basketball, the professional basketball shoes will also be developed in professional basketball shoes and materials, and the professional performance and comfort performance will be greatly improved.

Attention to sports comfort is also a major feature of Lu you.

Comfort is the source of sports vitality. It is particularly important to constantly improve comfort in development. This season, on the basis of previous shoe last, after repeated trial and wear of different foot types, the data is scientifically improved, and the comfort is obviously improved.

It is reported that the super lightweight casual shoes launched by Lu You are an important aspect of comfort products this season.

At the same time, Lu also injected "health concept" into new product research and development, extended the details of development to customer life, and resonated with the healthy movement consciousness of consumers, so as to enable athletes to feel the joy brought by sports. This is also the goal of Lu Yu's constant pursuit. 08 autumn and winter strengthened the research on nanotechnology and launched corresponding auxiliary products.

Such as: nano environmental protection insoles, nano antibacterial deodorant, various kinds of nano environmental protection shoe materials, etc.

Lu You company has strong research and development capabilities, and has gathered a large number of outstanding scientific research personnel. Every year, it sends personnel to the domestic and foreign markets, conducts market research on styles, materials, quality and consumption, and develops new models and new products.

The quality, style, price and cost performance of the new product will be assessed and approved.