VOGUE Modern Night City 2012 Pounds Return To 100 Brands To Ignite Shopping Night

2012 wonderful continuation! VOGUE modern night city heavy return

Hundreds of brands are lighting up the shopping night, sparkling stars, Shanghai,

Hongkong

September 7, 2012, annual

The ceremony, which swept the world's 19 international fashion sanctuaries, made celebrities and tens of millions of consumers eye-catching "VOGUE modern night city" (FNO) again landed in Shanghai today, and the first time with Beijing and Hongkong three fashion sanctuaries at the same time.

The modern night city is bright and famous.

Attend the opening ceremony and take a group photo to celebrate the annual fashion festival.

On the night of the event, 21 shopping malls and hundreds of famous fashion brands in Shanghai, Beijing and Hongkong provided consumers with limited time limited creative fashion products and colorful feedback activities. Sun Li, Hai Qing, Luo Haiqiong, Zhang Zilin, Tong Dawei, Liao Fan, Shang Wenjie, Shang Wenjie, VC, VOGUE, fruit flavors and other stars joined consumers in shopping malls. Starlight, Jiapin, party and "modern night city" once again made Chinese fashion world boiling.

VOGUE strive to create a fashion shopping festival to help China fashion industry

VOGUE fashion and beauty, the world's top fashion magazine, has been working hard to integrate China's fashion industry with the international vanguard fashion trend with its appeal and international influence in the fashion industry.

This year, as one of the key activities during the Shanghai Shopping Festival, the fourth "VOGUE modern night city" global shopping festival has been strongly supported by Huangpu District Business Committee of Shanghai, Huaihailu Road Business Promotion Committee, Xintiandi and related units. At the same time, it attracted many businessmen and brands from the Bund, Nanjing West Road, Huaihailu Road and Xujiahui four big business districts.

In the afternoon, "2012 VOGUE modern night city press conference" was held in Xintiandi, Shanghai.

Mr. Zhang Jie, director of the Business Committee of Huangpu District, Shanghai, Mr. Zhu Hong, vice chairman of the Business Council, Mr. Zhong Jiasu, President of Huaihailu Road Business Promotion Committee, Zhang Lihua, publisher of VOGUE clothing and beauty, Ms. Zhang Yu, editor in chief, and general manager of Huaihailu Road real estate Development Co., Ltd., miss Liu Mengjie and fashion designers gathered together to review the fashionable figures created in the world over the years. The highlights of this year's activities were introduced in detail.

Ms. Zhang Yu, editor in chief of VOGUE dress and beauty

Zhang Yu, editor in chief of VOGUE dress and beauty, said that since its publication in China for seven years, VOUGE has been promoting art, design and culture, and is committed to promoting the development of China's fashion industry and leading a new trend.

Since 2009, the "VOGUE modern night city" has been designed to promote the development of the global fashion economy and related industries, and has also made fruitful efforts in promoting the development of fashion economy.

In 2011, the "VOGUE modern night city" was held in Shanghai, attracting 7 shopping malls, 58 brands and tens of thousands of consumers to participate in the night and creating an average daily sales of 30% single stores. This is why this year's "VOGUE modern night city" has been supported by more brands and businesses, and the reason why consumers are more looking forward. When it comes to China's fashion industry, Ms. Zhang Yu said that VOGUE has been based on the Chinese market and helped the development of China's fashion industry.

In 2012, it can be said that China's fashion industry has been developing for a long time, and China has begun to receive global attention. Chinese designers are also emerging in the international fashion field with the help of a new "VOGUE modern night city".

At the same time, it is precisely because of the "VOGUE modern night city" such a global fashion event to enter China. Foreign brands and fast fashion brands become increasingly aware of the importance of the Chinese market and quickly enter China through this platform, which is also playing an enlightening role in the initial stage of China's fashion industry.

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Let Sun Li also crazy Vogue modern night city, let the crowd around also feel the modern night city to the positive power of the fashion industry.

Many fashionable and creative products, limited time and limited amount of colorful activities, create exclusive super pleasure atmosphere.

2012 "VOGUE modern night city", 14 top shopping malls in four major business circles in Shanghai, are actively cooperating to create the atmosphere of modern night city.

Such as Huaihailu Road's Li Bao square, Hongkong square, Ma Sha, Xintiandi and Xintiandi fashion.

The Huaihailu Road Business Promotion Committee has launched a month long "Huai Hai Tian Tian Yue month" campaign to build bridges for brands and consumers.

In the Bund business district, the Bund 9, Peninsular boutique Gallery, the Bund Yi Feng source; Nanjing West Road's Jiu Guang, Rui ou, Shanghai mall, Hang Lung Plaza, CITIC Pacific, mealong town square, and Xujiahui's Hong Kong Heng Lung Plaza.

Beijing and Hongkong are also linked by many companies.

More than 100 boutiques, on the same day, offer a wealth of interesting store activities, creative window displays and limited products and gifts specially designed for the "VOGUE modern night city". The products cover clothing, shoes, bags, accessories and make-up. Many brands display their interesting and diversified creativity to their loyal consumers again.

Vogue at night shopping in the modern night city, Hai Qing couldn't help Max Mara coat.

During the event, hundreds of fashion brands appeared in full scale, and most of the brands were tailored for the "VOGUE modern night city", with limited sales and limited sales.

此外，VOGUE協同眾多商家在活動期間傾盡全力為消費者打造了不一樣的購物氛圍，由VOGUE Digital在港匯設立的“VOGUE摩登不夜城”Digital Corner結合網上與地面互動，當場豐富的獎品贏得消費者空前的踴躍參與;有專為“VOGUE摩登不夜城”設計的創意主題櫥窗、有盛大的周年慶時尚秀、店內為消費者設立的下午茶及一對一貴賓級服務、國際大師設計的限量公仔的真人秀、街頭可愛的大眼娃娃化妝造型巴士及豐富的贈品，等等，所到之處，無不洋溢著歡騰而別致的“VOGUE摩登不夜城”摩登氣息;此外，更有品牌為了支持“VOGUE摩登不夜城”的活動，將當晚營業的部分所得捐贈給中國慈善機構，為時尚消費活動增添了深遠的社會意義。

At the same time, Hongkong's "VOGUE modern night city" at the scene of the Crawford, Wyman Wong, Joanna Ho and many other fashionable people, all kinds of interesting activities are splendor, as well as gourmet drinks for guests to enjoy.

The stars are shining in the fashion festival; the crowd is surging shopping carnival.

Sun Li, the most popular artist, attended the opening ceremony of Vogue fashion night city and took part in shopping Carnival in the street.

Stars are shining in Shanghai's fashion territory.

Every year, during the "VOGUE modern night city", many celebrities attendance is also a matter of great expectation to consumers, in addition to touching the pulse of fashion and experiencing shopping fun.

To witness the unique charm of this global shopping festival, celebrity celebrities and fashion supermodels from China are also eagerly waiting for the formal start of "VOGUE modern night city".

At seven o'clock in the evening, Sun Li, Hai Qing, Luo Haiqiong, Zhang Zilin, Tong Dawei, Liao Fan, Shang Wenjie, Shang Wenjie, hon, VC, and fruit appeared gorgeous red carpet, bringing a peak feeling of vision and taste to all the people present.

Shang Wenjie opened the Vogue modern fashion night city with strong explosive voice.

Shang Wenjie's active and inspiring song opened the curtain for the opening ceremony of the evening. The evening party was supported by the famous host of Taiwan, miss Kou Naixin.

The stars and leaders and VOGUE executives raised a toast in the fruit VC's rock and roll, announces that the shopping Carnival of "VOGUE modern night city" has officially started.

Subsequently, the stars went to different brand stores distributed on four main streets to shop with consumers. They shared their dressing, matching and shopping experience with the media and guests in the store, so that many shopping consumers were surprised and the atmosphere was pushed to the climax.

The annual "VOGUE modern night city" has brought people too much gains and surprises, and also witnessed another miracle in China's fashion industry.

Too many wonderful things can be remembered for a long time. It also makes people envision the next year's "VOGUE modern night city". I believe it will be a jubilant sleepless night.

About "VOGUE modern night city" (VOGUE Fashion 's Night Out)

It started in 2009, and "VOGUE modern night city" is a fashion celebration sponsored by VOGUE clothing and beauty magazine and jointly established by famous department stores and boutique brand stores.

In the evening of -25 September 6th, 19 countries and regions in the world invited the editors of various editions of "VOGUE" magazine to participate in the special activities of their respective cities with many models, stars, brands and retail outlets. The fashion professionals made unprecedented creative shopping experience for people. This shows the infinite joy of fashion, and promotes the overall development of fashion, design and related retail industry with the influence of VOGUE.