How Does The Local Sports Brand Break Through The Dilemma Of "Universal Fashion"?

In recent years, the "fashion movement" has been sold locally. Sports footwear It has become a hot phenomenon in product R & D and brand operation. The popularity of local sports brands has increased the homogeneity of products, and the price competition among brands has become fiercer. How to break the plight of fashion and become the urgent problem to be solved?

Sports shoes and clothing should timely guide the consumption of the market, instead of simply providing the products needed for the market.

Therefore, shoes and clothing enterprises must strengthen product research and development, guide market consumption, instead of following the market trend. Enterprises can look for external resources and strong R & D teams, such as the current school enterprise cooperation, or seeking cooperation between famous international R & D companies, and so on. The form of cooperation is diversified.

We must be good at controlling the fashion trend of the market and excel in the hype and products of the products. Market operation capability 。 Every quarter of the market has its main trend of fashion trends, including color, style, technology, etc., such as popular Korean clothing, formal casual T-shirts and handcraft packages, etc., the development of local sports brands every quarter is in a passive position, and there are also some internal data of international brands to imitate.

Brand appeal and lack of continuity of product culture result in greater consumption of local sports brands in promotion.

The appeal of local sports brands in the market is very weak. From the advertisement, we can see that many enterprises in order to be able to fully promote the brand to the whole country, in this TV station do a period of advertising, in that satellite TV for a short period of advertising. The limited resources are dispersed in various TV stations. In a vast television advertisement, this way is hard to get results.

The local sports brand is essentially a popular brand. Even if it is positioned as a fashion sport or a trend movement, it can not do without popular demand. From this point, it also leverages the sales volume of the local sports brand market.

But the popularity of local sports brands is in fashion. Brand market competition It is too fierce, resulting in low brand grade and weak competitiveness. If the local brands are stacked together with the product's operation mode and the product development concept of a wide range of target groups, it will be very difficult to win the market if there is no brand name or advertising promotion.