Fujian Footwear Products: Export ASEAN Market Growth

It is reported that a few days ago, Fujian Province Footwear industry According to the association, economic changes have made foreigners' spending habits change, and footwear exports in Fujian are still growing. According to customs statistics, the first 7 months, the province's export shoes 1 billion 350 million pairs, an increase of 2.3% over the same period last year; the value of 5 billion 560 million dollars, an increase of 9.9%.

At the same time, the development of emerging markets has also achieved results. Although the main export area of footwear products in Fujian is still the United States and the European Union, exports to the United States and the European Union have decreased, while exports to ASEAN have grown rapidly. In the first 7 months, the province exported 380 million pairs of shoes to the United States, 2.3%, 270 million pairs of exports to the EU, 10.8%, and 110 million pairs of ASEAN exports, an increase of 52.8%.

But there are also many difficulties behind growth. Fuzhou customs officials said the shoemaking industry is a labor-intensive industry with low production technology content and stronger RMB exchange rate, which further increases the exchange losses of enterprises and directly compresses the profits of enterprises. in addition Raw material price The cost of the grid and the labor force continued to rise, for example, the return glue rose by about 20%, and the leathers such as PU and PVC rose by about 30%.

The average wage of general workers rose to 1800 yuan per month. The bottom line wage of special jobs rose to 2600 yuan per month, up 20% compared with the same period last year. At the same time, the "short, small and scattered" orders also increased the management cost of enterprises, especially bringing difficulties to some small enterprises.

Chen Zhangwang, Professor of management at Fuzhou University, said Footwear products The phenomenon of counter trend growth as a traditional export product is mainly due to the accurate grasp of market movements by enterprises. When the economy is depressed, foreign consumers will turn to middle and low end product consumption. At present, enterprises need to work hard on variety and fabric choice and grasp the characteristics of market demand.