"Qualitative Change - Create The Future" - Kat'S 2013 Spring And Summer Children'S Shoes And Clothing New Product Launches

"Kanding children's products is a company specializing in children's products. Since its establishment, the company has always adhered to the" people-oriented "as the core competitiveness of brand development.

With the advent of the "terminal era" of children's products, Kate's children's products will be guided by "qualitative change" as a work guide. By improving the quality of products, optimizing terminal services, and promoting fine management of enterprises, we will ensure the healthy development of brands and maintain the brand's annual growth rate of more than 30%.

Chairman of Kate (Fujian) children's products Co., Ltd.

Express.

This conference focuses on the release of Kanding children's products in spring and summer in 2013, and the two contents of the brand annual marketing seminar in 2013. The guests not only experienced the trend of spring and summer in 2013 by more than 20 small models, but also saw the brand blueprint of Kate's children's products in 2013 at the marketing seminar.

Kat children's products 2013 spring and summer new product conference site

Interpreting the trend of the international trend and creating kendin's own fashion

Through the interpretation of the trend of international children's products, and then integrating into product design, Kate children's products have formed the brand's own fashion style.

At the press conference, Professor Jiang Zhiqun, Professor of Beijing Institute Of Fashion Technology and Kate's children's clothing design consultant, released the 2013 spring and summer youth.

Fashion trend.

Jiang Zhiqun believes that the Mayan civilization will affect the international costume in 2013 to a certain extent.

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Professor Jiang divides the trend of spring and summer into four themes: Dawn, dawn, pure territory, marginal ethnic group and new Utopia.

"The four themes are full of elegance, liveliness, innocence and fashion.

Through the control of product fabric and the design of product details, every theme or elegant or gorgeous solemnity will show the style that accords with children's childlike innocence and childlike interest.

Professor Jiang said.

In view of the above international trend, in the 2013 spring and summer new product introduction, it is not difficult to see the use of all kinds of fashion elements in the product.

Yu Binqiu, director of the research and Development Center for kdin children's clothing, explains that the new spring and summer products of Kate 2013 have effectively integrated the international trend elements in the aspects of fashion color assurance, fabric selection, product planning in spring and summer 2013, crumpled and dot pulp technology innovation.

Fine management to realize "qualitative change" of Kanding brand

In 2012, Kate children's products put forward the strategy of "intelligent win" and achieved great results.

First of all, the product has changed from racing style to fashion style. At the same time, the adjustment of product structure has greatly promoted the operation capability of terminal.

And the comprehensive, three-dimensional dissemination including television, newspapers and networks has also enhanced brand awareness and reputation.

The research advantage of the 8 national patents laid the right to speak for Kate children's products in the industry.

Based on previous achievements, Huang Chengcai, general manager of Kate (Fujian) children's products Co., Ltd. believes that combining with the current situation,

The market environment and the status quo of the development of the Kanding brand, in the future, Kate children's products will integrate the advanced production management experience before, and actively establish a learning management production team to achieve the breakthrough in production, management and service of Kate children's products.

"At present, Kate children's products will strive to achieve a comprehensive" qualitative change. "

In the brand development plan of 2013, Huang Chengcai said that enterprises will carry out meticulous management from the perspective of laying channels, terminal training, enterprise management, product planning and team building.

And Kate children's products will also improve the quality of terminal shops as the core, carry out a series of adjustment work.

For example, moving terminal to advanced business circle, opening more stores, improving service quality, increasing single store efficiency, etc.

Zhu Shaoxiong, marketing director of Katin children's products, analyzed: in the current children's products industry, the first-line international brands account for about 35% of the national market share (mainly in the first tier cities), and 15% of the children's products brands derived from adult clothing products (mainly distributed in 123 line cities), and 50% of the traditional children's products brands (mainly distributed in the two or three tier cities).

As a young brand full of vision and dreams, Kate has more than 2000 stores to build a strong marketing network and advanced independent research and development capabilities.

In the new year, Kat will strive to achieve its annual sales target through improving database information, improving marketing centers and setting up talent echelons.

The industry asserts that the outlook for children's products industry is still not to be underestimated. The brand's life cycle and comprehensive competitiveness determine the market share of the brand.

After 6 years of rapid development, Kate children's products are facing the problem of intensive market cultivation. In 2013, the brand launched the strategy of meticulous management in a timely manner. We believe that the future of Kanding children's products will be created by "qualitative change".