Skinny Man, Fat Woman Pack

Walking into the "fat man" clothing store on the 25 floor of the Kuma mall, the reporter appeared in front of a reporter, a height of 1.74 meters, only 108 pounds of thin men, standing next to two women who are 150 pounds and 190 Jin respectively, the scene can not help but feel a little funny.

This is Xu Dingtao, the owner of the shop. He jokes that he must escort the fat sisters.

Character files

Full name:

Age: 34 years old

Position: general manager of Wuhan fat Yun Fu Fu Zhuang clothing company.

Native place: Jingshan

Motto: stick to it! Persist! Never give up!

Wuhan

Xu Dingtao, general manager of Fuzhuang Garments Co., Ltd.

After listening to Xu Dingtao's entrepreneurial experience, he felt that he loved to toss about. There were millions of people who worked with him in the same year as a pregnant and infant dress, but he ran many places in N and made N industries.

Therefore, his motto is "persist! Persist! Never give up!" in 1991 when you take part in the college entrance examination.

First venture: the first barrel of gold into laundry detergent bubbles

One day in June 1994, Xu Dingtao, 20 years old, came to a school graduation assignment to work in Jingshan County Civil Affairs Bureau. "At that time, I was more or less influenced by Deng Xiaoping's southern tour in 1992, and I felt I had a future in business."

Xu Dingtao went to Yichang alone and worked as a salesperson in a joint venture instant noodle shop. "At that time, the instant noodle market was almost blank, and the business was good enough to run for 3000 yuan a month, and no one in my family believed it."

To quit washing powder workshop was his first career. He sold instant noodles for more than a year and saved more than 30 thousand.

In this way, 150 yuan monthly rent to a private house, buy a simple mixer, and bought raw materials and packaging bags, hired several young men, Xu Dingtao's saponin tree detergent powder was born in Yichang.

He packed it himself, riding his bicycle around the surrounding villages every day.

"8 of the cost of laundry detergent, a piece of money, a bag, think about how big the radius of the bicycle pportation? After running around the village, soon slow-moving."

When the cleaning equipment pollute the water in the well behind the house, Xu Dingtao felt that the business could no longer be done and sent away the workers. He had 1600 yuan left in his hand.

The two venture: the baby shop first taste of success.

In 1998, Xu Dingtao met with some friends in Wuhan. A friend in Guangzhou was exporting a baby.

When the factory is doing things, it is a business opportunity for everyone to talk about it. "At that time, which wool was not worn by the old man? The pregnant man could only wear the large men's army trousers."

He spent 40 thousand dollars in partnership with his friends, and he rented a small shop in Dufu road in Hanzheng Street to sell baby clothes. At that time, few people in Wuhan did this business, and Xu Dingtao soon succeeded.

"I went to Zhengzhou, Ji'nan and other cities to open shop, and later found that pregnant women had no clothes to buy their children's clothes, and they also started to wear large size clothing."

In 2003, Xu Dingtao came back to Yichang with about 500000 and bought a house and got married.

At the beginning of several partners continue to open the baby shop, Xu Dingtao wants to play something new, he has done magic toys, vending machines business, the result is what to lose what, but also by a stranger to take away 75 thousand of the goods, that is Xu Ding Tao last money, looking at the empty door city, he once again tasted the taste of failure.

The three venture: the battle against fat people is frustrated.

In 2006, after several failures, Xu Dingtao at that time was already poor and poor, and the partners who had worked with him as a pregnant and infant shop were already in the ascendant. One of the friends had already had a children's clothing factory.

Friends were very supportive of him making fat men's clothes, and he made up 200 thousand yuan to help him rent the front door in Hanzheng Street's First Avenue.

With the experience of selling a large size garment, the first batch of clothes designed for fat people went offline, but the clothes were out of order and still stacked in the warehouse.

Xu Dingtao pointed to a pair of casual pants and said, "this factory has more than 100 factories, and now there are more than 90 pieces. I have tried 6 obese people to try them on, or they can't pull them up there, or the thighs are too tight and fail."

What makes Xu Dingtao feel more difficult is that the professional designer of fat clothes is hard to find.

He recruited 6 designers before and after, and the designer clothes were not satisfied with the designer himself.

Xu Dingtao also worried about the workmanship of the clothes. "At that time, the production method was very primitive. Take buttonholes as an example, buy clothes and cut buttonholes, but you can get tens of thousands of professional equipment."

After all, the market for fat people is almost blank. Over the past year, several successful editions have accumulated some customers.

However, the original 200 thousand yuan became a 270 thousand inventory in one year.

Turn around: find the fat team escort.

In the second half of last year, Xu Dingtao began to look for fat people. "Only fat people can understand fat people."

He told reporters last year saw an advertisement, "recruit fat people models, women, asked to be fat enough, weight is more than 75 kilograms, waist circumference is more than 2.6 feet".

After that, he screened 20 obese people with different body shapes as models. They were tall, short and fat, with upper body fat and lower body fat.

What surprised him was that two of the fat people who came to apply for the job had studied the design.

Xu Dingtao felt lucky that the company had finally made breakthrough progress in the clothing version.

Even more gratifying is that the two designers also bring a good news: a textile technology school in Hanyang has a complete set of equipment, except for student internships are usually idle.

Xu Dingtao immediately settled the lease with the other party, and the costume began to improve.

In this way, Xu Dingtao asked 20 models to try them one by one.

After groping, Xu Dingtao and his team finally worked out their own fat man clothing standard, the size has 6 models, from the L~5XL, the coat is bust as the benchmark, formulated 8 feet from three to four feet.

In the dark on the road, now finally open the fog to see the sunny day, the company's business is also good, come to order all over Tianjin, Shandong, Anhui, Henan and other places, Xu Dingtao said, this year the turnover will reach 3 million.

The Shandong Ji'nan boss, who came to make the order, told reporters that this year she went to Beijing and other places to take part in the ordering of some fat people's clothing brands. She felt that Xu Dingtao's clothing had reached the grade, which improved greatly compared with that of last year.

Zhang Qing, the Tianjin order, said she had already seen 5 autumn styles, but compared with the brand she had seen, Xu Ding Tao's clothing style was less.

Xu Dingtao said that the prospect of fat people's clothing is very broad. Shijiazhuang's fat wife brand in Wuhan's single store has more turnover than herself in a year, which is an example for him to learn.