Channel Competition For Garment Enterprises

Channels are always the battleground of businesses and the hottest places for war, just like the trenches of the two armies.

For operators, starting with competition,

The war has never ceased, and every battle is fought.

It should be said that the competition for channels is very complicated, involving all departments of the company.

In terms of method, competition for channels should be based on vision, strategy and strength.

In the era of 3G, there are many changes in the channel. The strategy is far from enough. The strength and attractiveness of these three operators are increasing or decreasing.

The contention of the channel mainly includes the following aspects:

1, build or build?

In the face of a regional market, do we need to build a channel network? In the face of a customer base, do we need to build targeted channels? Do we need to build physical channels or electronic channels in the face of market changes, or do we need to change them?

2, who will build first?

When you are still hesitant, maybe your opponent is thinking about it, or your opponent has already started to be strong.

Of course, the advantage of preemptive preemption is to follow the principle of following and see the choice of opportunity and the style of construction.

In short, knowing one's own knowledge is necessary.

3. Where is it built?

To build a channel network, the key is to locate the site. One step is bad to three cities. It is difficult to choose the wrong place, and it will be difficult to get rid of it.

Site selection is a technical work. It also requires systematic theories and methods. It needs quantitative calculation and qualitative analysis. It should consider both immediate business and long-term development.

4, do we fight or build ourselves?

When the opponent has already been built, or you are late, or your channel is lost, this time you will be faced with the problem of countering your opponent or building a new challenge.

Robbing others is very enjoyable.

First of all, we should do our job well, and we should also pay attention to strategy and morality, and observe business rules.

Self built is close to hand to hand combat, or close to close to attack, larger than the opponent's style, or small and clever, it is worth ponder.

5, exclusive or sharing?

Whether the network is built, or whether it can serve itself, or even serve its competitors? It can be understood as absolute exclusion, industry exclusion and industry sharing. In fact, with the change of business and service, sharing is more economic, more practical and valuable than exclusive.

6, terminal interception

If a network may serve a number of services, or provide sales for several direct competitors, then the secret battle in the same hall is essential.

For a brand or company, under such circumstances, measures must be taken to intercept the terminal and introduce customers into their own products or services. The display, advertising and promotion personnel can go to battle, and the goal is to come to me.

7, the first push

The most important is that it is said to be three times more successful than the two push.

Therefore, if competing products are together, the first recommended product or brand is very important for the salesperson, and it is also a project that must be strongly promoted by the enterprise.

However, if you want the salesmen in the channel to push you, it is not a simple matter. One is to give channels and personal interests. The two is to have customer attractiveness and market sales. Three, there must be supervision, inspection and guidance.

8, loyalty

If

There are other partners, of course, loyalty.

This is very important, but it is systematic engineering, passive loyalty, but what we need more is active loyalty.