How Clothing Enterprises Control And Control Channels

Channel, as a key link in the enterprise value chain to achieve product sales and add value to products, can not be ignored in any market environment.

In terms of channel control, clothing enterprises are influenced by the market environment on the one hand, and from the enterprises themselves.

Planning, execution, control and adjustment.

Problems in brand management and control

As far as the external market environment is concerned, many foreign brands have entered a large scale, and domestic brands have also come out. The number of brands has increased, and the market competition has intensified. Enterprises are faced with more brands joining the ranks of channel resources and the difficulty of entering channels. The channels and sellers also have internal integration to develop collectivization and scale. The channel resources are increasingly concentrated in the hands of a few channels and retailers. They are becoming more and more powerful, and their bargaining power increases, which makes the channel operation cost of the brand business increase rapidly, and the profit is declining.

There is no standardization and evaluation system in execution and control.

Some enterprises in the channel organization control structure is unreasonable, the channel expansion and management functions are fragmented, resulting in customer development and management disjointed. When problems arise, internal prevarication, responsible for customer service accusations, expansion personnel do not choose, expand the blame customer service is not well managed, organization and operation is inefficient; some enterprises do not set up the key business processes for channel development and management, so that the old employees rely on experience to complete the daily job, so that new employees can not quickly grasp their job, especially in the work.

Sales team mobility is relatively large, so the work of enterprises will not be smooth, low efficiency, slow work, franchisees often complain, resulting in low customer satisfaction; some enterprises in the management of the channel lack of effective evaluation system, can not effectively implement follow-up, can not effectively implement the allocation of resources, nor can better assess the distribution of customer performance and sales team performance.

Solution

In view of the above problems, based on its top professional resources and international advanced experience in the field of global fashion consumer goods and apparel management, we provide targeted solutions according to the specific problems faced by customers.

More important is to help enterprises learn to find problems, think problems and solve problems.

First of all, we should analyze the channel structure, sales contribution, coverage, network density, channel efficiency and other elements to assess the existing channel resources and development status of enterprises. According to the channel development strategy, we should adjust the organizational structure of the channel management and control the key business processes to meet the needs of the implementation of channel development and management; design the content, form, cycle of the channel information, and analyze the statistical methods and reporting methods, so as to improve the efficiency and efficiency of the channel management and control, and increase the channel control power.

According to the channel development strategy, with the implementation of strategy, formulate corresponding channel customer grading standards and support policies, channel store grading standards and support policies, and rationally prepare all kinds of resources, people, wealth, and so on.

According to the channel development strategy and business objectives, formulate specific channel development and management action plans, including the specific number of stores in the various markets, opening time, shop sales forecasts and so on.

Ultimate help

Effective coordination can be achieved from three aspects of strategy, personnel and operation, enabling enterprises to implement effective monitoring and timely adjustment in the implementation process.