Chinese Elements Go Deep Into The World'S High-End Luxury Brands, Local Brands, And Their Own Culture.

According to McKinsey, by 2020, about 400 million.

The mainstream consumer's disposable income will be between $16 thousand and $34 thousand per person per year.

The rapid growth of China's per capita income and its extreme enthusiasm for luxury goods also made China leap into the world's second largest luxury consumer market in recent years.

At present, Chinese people buy

The number increased to 5 times in 2007 in 5 years.

The industry believes that Chinese luxury consumption will further increase.

And HSBC's latest report says, "we believe that China's luxury market is far from mature.

Generally speaking, in the Chinese market, all kinds of luxury brands are still attracting more new customers, rather than serving old customers.

According to the report, the factor driving the growth of luxury consumption is that luxury brands are expanding, pushing retail stores to places outside big cities such as Beijing and Shanghai.

In this regard, DFS global tax exempt group vice president of market group Bi said that the luxury market is showing a trend of rapid growth, "China speed" can not be underestimated.

In recent years, Chinese travel behavior is changing quietly, not only covering the way of travel, crowd distribution, destination, shopping category, etc., personalized experience needs also make the segmentation market increasingly prominent.

Chinese elements have gradually penetrated into all kinds of high-end luxury brands in the world.

Whether it is product design, product promotion and final product sale, a whole product chain reflects the depth of Sinicization.

It is worth mentioning that luxury goods, apart from luxury prices, excellent quality and excellent design concepts, are more important than the historical accumulation and culture contained in luxury goods.

To some extent, luxury is also a way of life for consumers.

The theme of "eternal market impact" is to know where consumers are, understand their consumption behavior and motivation, and pmit appropriate information in suitable channels at the right time.

Luxury goods are loaded with history and culture, not only for products, but also for consumers' spiritual needs.

Bijie said.

Therefore, the industry believes that in the deepening of luxury in China, if local brands want to grow and get a share, they must first do their own brand.

Get the recognition of its own consumers, and slowly affect the world.