Textile And Clothing Are Facing Pformation And Upgrading. Low Carbon, Green And Environmental Protection Are One Of The Directions.

It is the best window to observe the development of a trillion level industry.

Yesterday, the fourteenth Jiangsu International

The curtain is open.

The exhibition will be held every year. What are the new attractions this year?

New experience: "unexpected" material to wear upper body

If you think the fabric is traditional?

That's OUT.

On the stage of the red bean group exhibition with 5 brands, a health care underwear has attracted many viewers.

Taxus can purify the air and extract anti-cancer substances. It is known as the "plant giant panda".

Originally, we planted yew, and now we have crossed the boundary between the raw material and clothing, and developed new products.

Zhou Haijiang, President of the red bean group, first introduced the yew into wood pulp, then made the yew fiber, and then mixed it with cotton fiber to make it into a fabric. It has the functions of moisturizing, antibacterial and other health care, and the handle is soft.

In July this year, the new fabric of Taxus has been identified as a new product at the provincial level.

Low carbon, green and environmental protection.

One of the directions of pformation.

There are no dyeing and printing products produced by Meng LAN this year, and the whole process of printing and dyeing has been obtained. Three invention patents have been obtained, such as interwoven double-sided structure, environmental finishing technology, natural fiber and so on, which indicates that enterprises are on the upper level of low carbon healthy home textiles.

Provincial leaders pick up this product and praise: "three patents for a product, new products, new technologies, and new processes are all seen here."

This is the new product with a price of nearly 6000 yuan, driving the export of Meng LAN home textiles in the first half of the year to increase by 50%.

There is not much room for changing the function of textile and clothing products, but it can bring new feelings and experiences to consumers. This requires continuous innovation and improvement.

"Professional clothing expert" Yihe took the lead in Donghua University to set up a functional fiber and high-end professional wear research and development center. A new research and development of the assault clothing displayed on this clothing festival has solved the contradiction between waterproofing and ventilation.

"This product achieves the waterproof effect through the sealing property, achieves the air permeability effect through the chemical replacement reaction, has adopted nearly 10 new technologies."

Yihe chairman Ma Jinfang introduced.

Data show: in 2011, our province's textile and garment industry achieved 1 trillion and 140 billion yuan in main business income, and the scale of production and marketing continued to be the first in the country.

According to the plan, by 2015, our province's textile and garment industry sales revenue will strive to reach 1 trillion and 600 billion yuan, and the output value of new products will increase to 20%.

New mode: brand "empty city plan" sing the whole country.

Textile and clothing is a typical traditional industry. At present, some of Jiangsu's key garment enterprises have successfully extended their business models to innovation.

At this exhibition, reporters saw a company playing "empty city".

"Hai Lan's home has 2400 stores in the whole country, with more than 40 thousand employees and an annual revenue of 9 billion yuan.

However, none of the shops was invested by Hai Lan group, and no one was paid by Hai Lan group. None of the clothes was produced by Hai Lan group.

The secret of Hai Lan is to firmly grasp the highest level of "smile curve" - R & D design and product standards, and turn from traditional manufacturing enterprises to brand operators to become the largest clothing chain enterprises in the country.

Clothing production, shop decoration, staff training, have unified standards.

It is precisely by brand and standards that the expansion of the whole country has been realized.

At the exhibition site, the reporter also saw a "famous brand wall", which was distributed on the top of the Jiangsu clothing brand and among the well-known trademarks in China.

Provincial Industry and Commerce Bureau responsible person on the scene, at present, Jiangsu textile and garment industry has 43 brands among the ranks of well-known trademarks in China, ranking third in the country.

However, it should be noted that brand creation has a long process.

In the context of falling demand and rising costs, large and medium sized clothing enterprises have encountered difficulties in surviving.

Gong Zheng, chairman of Jiangsu aldun apparel, believes that all enterprises have to pform and upgrade, but it does not mean that they must create their own brands and take the lead. Many small and medium-sized enterprises should find new opportunities in the division of labor chain.

At present, there are nearly 200 cooperative factories in Alston, and more than 30% of them have achieved the "two development" under the integration of brand operators and have successfully stepped out of their predicament.

New space: build a European headquarters on Oxford Street

Weak external demand does not mean that we can only slow down the pace of "going out".

In the interview, the reporters found that some of the garment enterprises in Jiangsu had pferred labor-intensive production capacity to the periphery, and some developed to high-end markets in developed countries.

"Look, this is the 350 million new European headquarters building."

Before the London Olympic Games, Bosideng opened flagship store and European headquarters in Oxford Street business circle, opened nearly two months, and steadily increased sales and realized profits.

"Chinese independent brand clothing can be recognized by British consumers, which has strengthened our confidence in implementing the" internationalization "strategy.

Chairman Gao Dekang pointed to the photos of the flagship store excitedly.

The key to success in going global is to identify the timing of investment and adapt to the local market.

"We have been preparing London flagship stores and European headquarters for six years."

Gao Dekang introduced, it is very important to investigate the local market demand and development path, enter the lowest investment cost in order to seek the greatest benefits.

At present, Bosideng has 84 stores in the UK, and only 3 of the 500 employees are from Bosideng headquarters, and the rest are British locals.

The British design, local production and sales, better integrate into the local market.

The sunshine group, which is famous for producing high-grade woolen fabrics, has made its debut in the clothing brand in recent years.

"Quality is reliable and brand awareness is improving. Chinese textile and garment enterprises have gone to the" go out "brand.

Chen Lifen, chairman of the board, said that the overseas marketing network was being restored, and the international market could be developed through the acquisition of brands and self management.

At the same time, part of the labor-intensive process is pferred to foreign countries to achieve simultaneous upgrading of pformation and pfer.