• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Six Sports Brands Released Semi Annual Report

    2012/9/15 21:21:00 27

    LiningAntaSales

    Recently,

    Lining

    And China's trend released semi annual report, plus Anta, XTEP, 31st degree, PEAK and so on, six domestic sports brands have handed over the first half of 2012 "report card".


    Because of the unsolved inventory pressure, the growth rate of the market and the reduction of orders, the performance of most sports brands declined in the first half of this year. Compared with the same period last year, the net profit of Lining in the six domestic brands was the largest, and the 85% drop was only 44 million yuan. Anta, PEAK, PEAK and so on also all reduced profits. Only XTEP was relatively stable, but the net profit had only maintained an increase of 0.3%.


    Revenue and net profit fell simultaneously


    In August 6th,

    Anta

    The first half of the report was published, with a turnover of 3 billion 934 million yuan (RMB, the same below) in the first half of the year, down 11.6% compared to the same period last year, and net profit of 770 million yuan, down 17% compared with the same period last year.


    Anta pointed out in a semi annual report that profits have been seriously affected by high inventory prices and large discounts.

    In addition, Anta has forecast the weakness of consumption during the reporting period, thus reducing the volume of shipments to distributors. This is also the reason for the serious decline in revenues.


    Anta is just making a head start.

    In August 21st, the performance of the three local sports brands released by the 31st, PEAK and XTEP were not optimistic at the same time.


    Data show that the turnover in the first half of the year was 2 billion 869 million yuan, a year-on-year decrease of 9.9%, net profit of 596 million yuan, a decrease of 22.9% compared with the same period last year. The performance of PEAK in the first half of the year is even bigger. Its semi annual report shows that the total revenue of the company has been reduced from 28.5% yuan to 1 billion 610 million yuan by 2 billion 256 million yuan, and net profit has decreased from 43.3% to 240 million yuan. The most brilliant XTEP in its report card has only maintained an increase of 0.3% in its semi annual report, with a slight increase in total revenue.


    Since then, Lining and China have released a series of performance reports, which exposed the plight of the whole industry.

    Lining's interim results show that its operating income in the first half of the year decreased by 9.5% to 3 billion 880 million yuan, and its net profit fell by 85% to only 44 million yuan. China's performance report showed that the company's revenue in the first half of the year dropped by 29.4% compared with the same period last year, while net profit dropped by 56.9%.


    Wholesale discount continues to decrease


    While revenue is declining, inventory is still the "stubborn disease" faced by domestic sports brands.

    Data show that in the first half of this year, the total inventory of the six brands reached 3 billion 721 million yuan, a slight increase compared with the total inventory of 3 billion 699 million yuan at the end of last year.


    Among them, the total stock of PEAK increased by 107 million yuan, and the average stock turnover days increased from 49 days in the previous year to 86 days. The average receivable and receivable turnover days increased from 66 days to 121 days.


    In addition, Lining inventories increased by 0.5% to 1 billion 138 million yuan at the end of last year, and the average inventory turnover period increased from 72 days to 95 days. The average stock turnover days of Anta in the first half of the year reached 50 days, an increase of 14 days over the previous year.


    In order to speed up the de stocking, some sports brands adopted a way of reducing wholesale discounts to stimulate dealers.


    The order of 2011, which was held in December 2010, will be adjusted to 60% from the previous 62%, and the 2012 spring / summer order will be further adjusted to 58% in July 2011.

    PEAK also said that the increase in rebate and sales costs offset the rise in the price of footwear and clothing items, resulting in a decline in gross margins in the first half of 2012.


    Anta also announced earlier that in order to reduce the potential inventory and discount risks of retail channels, the group continued to adopt more flexible placement arrangements, and at the same time, it would reduce the wholesale discount rate in 2013.

    In addition, Anta will open more factory stores and discount stores to clean up the end of the season inventory.


    Retail network begins to optimize


    One side is high inventory, and the other is a little order.

    In the first quarter of 2013, Anta's order meeting showed that the order amount also decreased by 20% - 30%, and the order volume of XTEP in July of the first quarter of 2013 was 15% - 20% lower than that of the same period last year.


    In the overall market growth decline, the domestic sports brand expansion in the shop, also failed to advance like the previous few years, more energy was placed on the structural adjustment of the shop.


    In the first half of this year, Lining opened 248 new stores, made a profit assessment of the store, made structural adjustments and closed down 1200 inefficient stores, which was up to 15%.

    By June 30th, the number of shops in Lining regular stores, flagship stores, factory shops and discount stores was 7303, a net decrease of 952 compared with the end of last year, and 52 After dealers cut 5 homes.


    In the first half of the year, the total number of Kappa brand stores decreased from 3119 at the end of the year to 2550 now, a decrease of 569 to 18.2%.

    On the other hand, the company has changed its past sales mode and raised its spot price.

    Sale

    To reduce inventory pressure of distributors and optimize inventory structure.


    By the end of June, PEAK's number of retail outlets in China decreased by 747 to 7059 at the end of last year.

    According to the company's retail network optimization plan, the number of retail outlets will also be reduced to 6500 by the end of 2012.

    • Related reading

    Footwear Enterprises Raise Wages And Recruit Skilled Workers

    Footwear industry dynamics
    |
    2012/9/15 21:14:00
    10

    Lining'S "Three Focuses" Strategy Through Olympic Marketing

    Footwear industry dynamics
    |
    2012/9/15 21:11:00
    32

    Sports Brand Performance Decline Industry Aimed At Inventory

    Footwear industry dynamics
    |
    2012/9/15 21:03:00
    34

    Ordering Shoes Will Hide Risks.

    Footwear industry dynamics
    |
    2012/9/15 21:00:00
    19

    The Brand Equity Contest Of Shoes And Clothing Is The Final Outcome Of This Competition.

    Footwear industry dynamics
    |
    2012/9/14 23:17:00
    26
    Read the next article

    Shoe Clothing Brand Flees Chinese Foundries Or "Other Owners."

    Experts analyzed that the strategic adjustment of Adidas mainly stems from its long-term implementation of the "light assets strategy". At present, China, no matter from the national policy to the cost of raw materials, to the labor cost, makes them feel that China's manufacturing is not as cheap and good as it used to be.

    主站蜘蛛池模板: 久久久久久亚洲精品成人| 国产日产久久高清欧美一区| 免费国产在线观看老王影院| 中文字幕成人在线| 药店打针1_标清| 日本一卡2卡3卡4卡无卡免费 | 波多野结衣医生| 大香煮伊在2020久| 亚洲综合无码一区二区| 9久热精品免费观看视频| 狠狠操天天操视频| 在线看一区二区| 亚洲欧美日韩国产成人| 99热亚洲色精品国产88| 波多野结衣办公室在线观看| 国模欢欢炮交啪啪150| 亚洲欧美日韩精品久久| 888米奇在线视频四色| 李丽珍蜜桃成熟时电影3在线观看| 国产成人精品综合在线观看| 久久精品中文闷骚内射| 被强制侵犯的高贵冷艳人妇| 手机在线视频你懂的| 公天天吃我奶躁我的在线观看| jizzjizzjizzjizz日本| 欧美精品综合一区二区三区| 国产精品日本一区二区在线播放| 亚洲bt欧美bt精品| 野花社区在线观看www| 性感美女视频免费网站午夜| 伊人久久大香线蕉综合7| 337p中国人体啪啪| 青青草国产青春综合久久| 无码专区久久综合久中文字幕| 又粗又硬又大又爽免费视频播放 | 黑人巨茎大战欧美白妇| 日本人指教视频| 免费黄色一级电影| 97久久久久人妻精品专区| 最近中文字幕mv在线视频www| 国产xvideos在线观看|