Fashion Market Farewell To "Practice Booth" Era

"Training booth" was once a familiar word for Beijing people, meaning that it invested less capital and set up a stall to sell goods.

The new word used to be so fashionable that it even had the corresponding English Translation: to be a vendor.

But now, this vocabulary has gradually left people's attention.

The reason is very simple.

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"Booth" in all kinds of stalls, goods at a glance, the price is cheap, real people naturally like it.

But with the development of the times, everyone's consumption concept is gradually upgrading.

As a result, Beijing's clothing "booth" has also adapted to the trend into a boutique shop.

"I am the last garment in Beijing.

"I am the last garment in Beijing City," said Wang Yizhong, a fashion dealer. Every time he talked about this topic, he was all excited. "This is not my own seal. It is my colleagues around me who say so."

Wang Yi - Chung, who once worked for ten years in women street, is the last owner in the market to turn clothes into boutique shops.

The market for women street is also the last one in Beijing's urban area.

"Ten years, it is not too short to say that long, but the ten years of" stall "career witnessed that I became a well versed boutique owner from a small boy who had entered this trip.

This is also my ten best taste. "

Wang Yi Chung said with a slight emotion.

After the Spring Festival this year, with the last round of pformation of women's street, Mr. Wang, who has accumulated ten years' experience of "practice booth", finally set up his own boutique.

Speaking of the changes in the past "training booth" era, he told reporters that in fact, he became a lot.

First of all, from the source of goods, from the previous "price first" has become the "quality first choice".

The requirements of style, material, cutting and workmanship have been further improved, and the goods have reached a big step in the overall grade.

"I was the last one to change it, I just couldn't bear it.

Now, when a person is in a shop, he is still in a trance like a movie.

However, as a businessman, the interests still triumphed over nostalgia.

Mr. Wang said: "the key is that the people do not recognize the" booth "now, or the current boutique business is good, customers more trust and respect for us.

In the past, "when stalls", many of their customers wanted to buy goods when they wanted to get some better quality products. Now they have boutiques, and customers have increased a large number. They not only spend a lot of time, but also introduce their friends frequently.

Interestingly, although she lives in "women's street", Wang's business is men's wear.

He explained: "a lot of women go shopping with their boyfriends or husbands. Many people will come in and buy some men's clothes, while women's streets sell fewer men's shops, but that's exactly my advantage."

Once the "booth" unwarranted "hodgepodge"

In contrast to Wang Yi Chung, Tang Zhenjun, deputy general manager of women street, changed the market from "booth type" to "boutique shop".

"I have been in the women's street for ten years. I feel very sentimental about the past, but I can't bear it. But the environment has changed, and the consumer's concept has changed, forcing us to change."

Tang Zhenjun told reporters that the Beijing women Street clothing exchange market was established in September 22, 2001, which is jointly invested by Beijing Nanyang Laitai Investment Management Co., Ltd. and Hongkong Weixin group company.

Located in the golden center of Tian Ze road and third embassy area in Chaoyang District, Beijing, it has been very famous in Beijing since its opening. It attracts many customers and tourists from home and abroad every day.

But he confessed that the women's street before 2011 was still the traditional "booth" distributing center. Because the items sold in the early market stalls were mainly women's clothing and women's articles, they named the women's street.

Once, clothing sold here is cheaper and the quality of products is uneven.

It is also because of the widespread inaccuracy of positioning, low grade of goods, poor operating environment and "feminine flavor" that some stalls have been closed down, and women's streets have been in crisis for a while.

In addition, with the development of the times, online shopping has begun to enter people's life, and the shopping environment around the business circle has been improving. The brand and quality of the products have been improved. The women's street sandwiched in the middle is more difficult.

The choice of women's street

"In the face of difficulties, our choice is to build up our strength."

Tang Zhenjun described women's street as the courage to turn from "booth type" to boutique shop.

The tide has changed, the consumption concept of consumers has escalated, and consumer demand has become more diversified.

From the "booth" to the boutique, it is not just a simple hardware change, but also requires strict management and upgrading of the soft environment.

In order to adapt to the changes in the way of operation, women's street management has strengthened their sense of service, trained the existing businesses in phases and batches, and sent out businessmen to take up upstream collective purchases such as Guangzhou, Shenzhen and Hongkong.

Tang Zhenjun told reporters that the pformation of women's street products greatly improved, and the formation of its own mainstream and characteristics, street Korea and Japan, 80% of Korea's commodity direct purchase Korea, Europe and the United States street also has 20%-30% products for Europe and the United States.

The rebuilt blocks are decorated with American style, and dozens of square meters of boutiques are several times larger than the original 5 square meter "booth".

The total number of merchants has also decreased, and management has made targeted choices for merchants in the process of re leasing.

Only those who have enough financial strength and who have more than 5 years' experience will be able to enter. At the same time, they must pay five thousand to thirty thousand of the entry fee and raise the threshold.

In the process of leasing, merchants (including tenants) also need to provide specific conditions of goods and goods. If the quality of products is not high, they will be relentlessly rejected.

After replanning and design, women's street has been pformed since 2011. After the Spring Festival this year, the last street was pformed.

Today, the women's street has turned into a business area of over 1.3 square meters, with a total of more than 700 boutiques in the retail market. The scale of women's street is the first in Beijing.

Women are exotic women.

The women's street after changing the face is based on the idea of "creating fine products and making women's feet full". It divides the comprehensive area, the ornament area and the mobile phone electrical appliance area. In order to highlight the characteristics, a number of street streets, such as foreign trade street, Hongkong Bay, Korea and Japan Commodity street, Europe and America street, are built.

Bags, accessories, cosmetics, mobile phones, local snacks, etc., are set up in Hong Kong, Macao, Korea, Japan, India and Pakistan, Europe and America.

Style in one.

The number of more than 700 women's boutiques newly developed is about 20 times that of other clothing markets. It has done a lot of feminine flavour from the improvement of business grades, the improvement of shopping environment, the diversification of women's products and the trend of fashion.

Today, this comprehensive shopping mall, which reveals "womanly", attracts a large number of young white-collar consumer groups every day.

Entering the women's street, the most attractive ones are different styles of boutique shops. At the same time, a number of street streets, such as "Golden Street", "Europe and America Street" and "Korea and Japan Commodity Street", are also featured. In the Korean and Japanese commodity street, many shops are playing Korean flag, these styles or elegant, or avant-garde, or small shops with strong foreign flavor can be seen everywhere.

In the past, the "booth" clothing has been nowhere to be found in women's streets. In sharp contrast, the quality of goods in the boutique shops has greatly improved from quality to appearance. Korean products such as direct purchase fashion, European and American shoes, Korean style national ornaments, and so on, have enriched the interest of people in "rich goods" and affordable prices.

Walking on women's street, a Korean dress shop located in Korea Japan Commodity Street attracted the attention of reporters. The South Korean flag was posted at the door of the shop.

Most of the clothes in the shop are mainly dressed in strong Korean style dresses and skirts. From tailoring to quality, they are very elaborate. If the urban white-collar women go out to play and participate in party, if they choose such a set of "outfit", there will be no amorous feelings.

"Please look around. The clothes are from Korea."

The boss, Miss Kim, said in less fluent Chinese.

Reporters noted that many Korean and Japanese Commercial Street owners were native Koreans, who ordered their clothes directly from Korea.

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The Korean business classics of Miss Han and Miss Zheng

With the deepening of the interview, the reporter's biggest gain is not "Amoy" to his favorite "Korean wave" clothes, but accidentally obtained the first-hand "Korean purchasing business".

Miss Han and Miss Zheng, the owner of J2-30-31 street and J2-42 store, told the reporters about their experience of "Korea direct shopping" selflessly.

The two bosses are all Koreans. "We see that Korean pop culture has been popular in China in recent years, and the Korean version of women's clothing has been popular in China in recent years, but some of the clothes advertised in China are all gimmicks, and some designs look very bad."

They said.

So with young people, they thought of selling real Korean clothing to China.

"Because today's popular elements are updated very rapidly, new models are launched every week, so every month we have to go back to Korea for more than 2 times to pick up popular clothes. According to the latest trend in Korea and Beijing people's preferences, choose the style and send it directly to Beijing via sea pportation or air pportation."

"The average price of each garment is about sixty thousand or seventy thousand won, plus freight, the average price of each garment is around 500 yuan. In order to ensure the frequency and uniqueness of the clothes, each dress is only one of the big and the small ones. Every three or four days, we will have a new shop."

Miss Han and Miss Zheng proudly say that they are smarter than many of their peers on this point. Because they are going to Korea, some people buy a lot of goods every time, they seem to have low cost in each item of clothing, but in fact, capital is the biggest cost.

Miss Han and Miss Zheng also told reporters, "customers who buy their stores basically have specific needs and have a certain ability to consume. Therefore, in order to ensure quality, we only enter Korean clothes, but they will not sell some cheaper clothes."

Korean clothing direct purchase proposal

It is understood that the quality of Korean clothing is more assured, and the price is cheaper.

The same clothes, the domestic imitation version can be more than 50% of the original Korean version, and the work is not fine.

People with South Korean clothing demand, Miss Han and Miss Zheng of women's street recommend you to Han Guodong's door to purchase. The East Gate's products are updated more frequently, cheaper and better quality.

Usually there is a discount for clothes at the end of August and the season.

In terms of consumption, tickets to Korea are about 2200 yuan, and about 200 yuan for fast food. When the goods are large, the express price is not high. Air freight 35/1kg, 2 days to Beijing, 4 days to sea, to Beijing.

At the same time, Miss Han and Miss Zheng remind you that Chinese people always start buying a lot of habits, but actually they will find that they buy a lot of the same things. We suggest that you buy fewer kinds of products at a time, and buy less two pieces each, so that you can guarantee your own stock rate and increase the turnover speed of the funds. Secondly, many owners of the east gate can speak Chinese, so there is no need to worry about the purchase of Korean goods and the plation.

Finally, the two bosses remind you to keep your eyes open. Even in Korea, there will be a large number of Chinese clothes on sale. When you purchase, you need to shine your eyes. Don't go abroad to buy "made in China" again.

If you don't have time to go to Korea in person, you can also find your favorite products on Han street, women's street.