Bosideng: Enter The Campus To Demonstrate The Determination Of Brand Innovation
Li Chuang, assistant general manager of Bosideng company, said that this campus activity is not only the first breakthrough of Bosideng, but also the whole of China.
Garment industry
For the first time.
China clothing association said that in the economic downturn, the local clothing brand innovation and change, in order to win the market.
According to the statistics of the China National Business Information Center, in the first half of 2012, the volume of retail sales of major retail enterprises in the country grew less than that of last year, a slight decrease of 0.05% over the same period last year.
However, compared with the 2.6% decline in the first quarter, retail sales in the first half of the year remained unchanged from the same period last year, indicating that the two quarter was driven by various factors such as holiday promotions and so on.
clothing
There has been a marked improvement in sales.
In the clothing areas of the major shopping malls, both the first-line brands and the two or three line brands in the country are on sale.
A salesperson from a shopping mall said that this year's discount is not only much lower than in previous years, but also the discount time is ahead of schedule.
The chief executive of China Clothing Association introduced that the export orders of some garment enterprises declined sharply this year, and a large number of hoarding goods were forced to be sold domestically. Besides, the economic downturn and relatively weak consumption caused a lot of backlog of stock. "Local clothing brands require new changes to win the market."
"Bosteng is much better, because our main winter clothing, the fourth quarter is our main selling time."
Li Chuang, assistant general manager of Bosideng, introduces sales in the first three quarters of the year, accounting for about 1/3 of the whole year.
Li Chuang said that Bosideng hopes to establish good communication relationship with the young people who will soon become social leaders and get their favor through activities.
"In addition to breakthroughs and innovations in marketing practices, Bosideng will extend the product line to win more market competitiveness."
Li Chuang said, on the one hand, Bosideng will vigorously promote the "four seasons" of products, and on the other hand will march.
Children's clothes
Market.
It is reported that brands such as 31st, Lining, Anta, PEAK and so on have also extended their product lines, and strengthened the construction of e-commerce channels, so as to meet the current consumption demand and deal with the crisis of high inventory.
- Related reading
Severe Foreign Trade Situation, State Urged To Reduce Export Costs Of Enterprises
|- Collocation | Long Sleeved Jacket + Short Jacket Is The Most Suitable Way To Wear In Late Summer And Early Autumn.
- Business School | Which Brand Is Better To Join Fashion Women's Clothing? Dan BIU Gives You Experience.
- Popular this season | 2019 Fashion Trend Of Women's Wear In Autumn And Winter.
- Management treasure | How To Sell Clothes? How Do You Sell The Clothes? Customers Should Try These 5 Tips To Let The Customers Deal Immediately.
- Business School | What Are The Fashionable Women's Clothing Brands In China?
- Collocation | Guangzhou Guming: What Is The Trousers That Are Thick And Short?
- Fashion brand | Preview Of Skechers X One Piece 2019 Shoes And Clothing Series
- Fashion brand | Mei Chao NOAH New 100% Recycled Cotton Fabric T-Shirt Series Shelves For Sale
- Popular this season | 2019 The Trend Of Women's Wear In Autumn And Winter Is Green.
- Management treasure | How To Use The Effect Of Light And Shadow To Carry Out The Display Of Clothing Shops?
- Membership Marketing Of Brand Clothing Enterprises
- Brand Positioning: The Need To Create A Clothing Brand From The "Small" Thinking
- Footwear Industry: How To Build Shoes And Clothing Star Store
- High End Home Textiles Will Develop Steadily In The Chinese Market.
- The Princess Helped London Win The World'S Most Fashionable Capital.
- 200 Billion Dollar Clothing Market Is Heating Up Fashion Laws.
- Fashion Market Farewell To "Practice Booth" Era
- 2013 Spring And Summer Five Highlights Of London Fashion Week
- Brief Introduction Of 5 Fashion Brands
- London Fashion Week Is Now Facing A Severe Test.