Footwear Industry: How To Build Shoes And Clothing Star Store

How can we build a region?

In order to let everyone have a deep understanding, I would like to borrow Mr. Feng Lun from the chairman of Wantong Group, a nine character wisdom saying, "learn advanced, big money and walk the right way" to elaborate our regional terminal building three star shops. This time we will discuss the first one first.

Learn advanced image and create Star shop

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None of the star shops display their skills in the image. Therefore, in order to build a good star shop, the more direct performance of the terminal shop is to build up its image. Besides, it also applies the common saying that "hearing is false and seeing is believing".

The author suggests that we should make full efforts in the following three aspects so as to have the real market explosive power and deterrent force.

Shop hardware force.

The first thing to do on hardware is to exert power on the area. Conditional customers must open big stores. Big shops must invest large, but the returns are large. This rate of return can not be counted only by the end customers. They should learn to calculate the potential accounts for 3-5 years or even longer.

The input of big stores is, first of all, the input of a large advertising sign.

For retail stores, it is not as convincing and persuasive as to put other advertisements in the region rather than investing in the local stores.

In addition, from the perspective of advertising, it is worthwhile to consider the first year's investment of a big shop, even if it is a little bit deficient. Because in the late stage, we can definitely earn the biggest consumer reputation and advertising sensation in the region.

Brand stores will also convey to consumers the psychological feelings of big brands and good brands, because in the minds of consumers, only large brands with strong strength can have such a large store.

If a channel merchant can open up a large shop without all the competitive brands, it will be able to establish its brand in the first place of the local shoe and clothing industry.

Regarding the importance of the first, we can use a small interaction to illustrate that this interaction is the highest peak of everyone. I believe you will blurt out the Mount Qomolangma immediately. If you ask the second peak, you will not know or say the answer is different.

If the condition of the channel is not enough to open a large store, the author suggests that the channel customers should strive to choose a multi door or wide shop under the same area. The terminal business also chooses second storefront shops that can be designed as window display (two storehouses can not be sold as a business store, but suggests that the shop windows should be made). Finally, we suggest that you put the wall blank of your shop sign above as an agent brand advertising screen.

In short, retail business is a step ahead of creativity and execution.

The quality of the store image directly determines the quantity and quality of the customers in the store. Many times consumers are too expensive. The reason is that the image is too bad. For example, a bowl of noodles is the highest in the street shop. The highest price is 5 yuan, but in a good decoration shop, it costs 15 yuan to eat bowl noodles, but we will happily accept it.

Shop display force.

Good Chen has won a good shopping guide, and good display will allow goods to speak.

90%, customers will talk about the atmosphere and environment. This atmosphere and environment need our strength in display and layout.

Specific recommendations for the implementation of the details of the recommendations of the author, you should act according to the relevant regulations issued by the agency of the agent brand company. In addition, according to many years of work experience, personally think that the key to whether the shop display can be done is to have a high level of insight, so the terminal personnel must see more good brand display and store layout.

We should do a good job of display proposals and master the four steps (imitation, reference, flexibility, innovation). We are in a very good era of network information. Through the Internet, we can learn a lot about the knowledge and cases of shoes and clothes shop display.

Display power is not a superficial understanding of store windows and display of merchandise sales force, but also in the soft scenery and some props array efforts, looking for display auxiliary props must conform to the brand positioning and brand style.

In addition, there is also a very important thing to display. The POP image of the store must be protected by the quality that matches the brand. Because a good quality, besides the design and aesthetic sense, the key is the matching of the material.

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Store staff image force.

Terminal shop personnel as terminal shop and brand image spokesperson.

An important indicator is whether there is seasonal tooling. The tooling is not simply two sets of clothes. A good shop tooling can be considered from four aspects:

Look at the tooling from the perspective of brand: whether to display the brand image and enhance the reputation of the brand.

Brand is just like all kinds of people in the society. It has its own external image and personality characteristics.

This image and character are presented to consumers by many elements and links. The dressing of the shop staff is also a member of these elements and links. If it is not done well, it will definitely reduce the brand.

Popularly speaking, customers will know what brand stores they enter when they see the clothes they wear in the shopping guide. In this respect, KFC and McDonald's are worthy examples for us to learn from.

From the employee's perspective, tooling can increase employee's self-confidence, enhance employee's cohesion, team honor and sense of belonging.

I often go to the terminal to find many beautiful and handsome shop beauties. But when I put on the "tooling", it turns out to be miserable, listless, wireless and unfit.

Is it true that when shopping guides wear such clothing, do they have confidence in promoting products for their customers? Are customers willing to enter the shops to choose clothes when they see the dress of shopping guide? Good "tooling" will definitely increase employee confidence, increase employee cohesion and team reputation and sense of belonging.

Look at the tooling from the customer's perspective: can you attract guests and let the guests have a sense of trust.

Now is an era of oversupply. The main battle of terminal stores is how to rob guests or how to attract guests.

Of course, customers can not be dressed by simple store personnel. Whether they can grab them is closely related to the detailed design and planning of your shop lot, shop decoration, window display, product, moving line design and promotion plan.

But in many kinds of links, if we purchase the characteristics of workers, have eye effect, attractive, will increase the role of attracting guests.

From the perspective of terminal reality, tooling: whether we consider the dressing of terminal stores as a whole.

Shop staff dress is not just a simple question of clothes.

Hairstyle shopping guide

The accessories and so on must conform to the brand localization and the style.

However, the concept of "overall dress" has not attracted much attention in many stores. Many brands and stores have not considered this aspect. Of course, some brands and stores have considered very carefully and have done a very comprehensive specification. However, because of poor management of terminal, there will still be a mess of the overall dress effect.

This requires more detailed management of dealer bosses. If we strictly follow the dress code and etiquette of flight attendants, we believe that the overall quality of shop guides will definitely improve.

Of course, the image of shop staff is not only a matter of tooling, but also closely related to the behavior and behavior of terminal store personnel.

As for the words and deeds, the author gives advice to our channel providers. First of all, it is necessary to work out a manual for the specification of employees' behavior and behavior in the terminal store, and then check and supervise and set up the reward and punishment system.