July Clothing Retail Market Analysis: Clothing Prices Rose High, Clothing Sales Growth Slowed

Chart consumer price index and retail price index trend since 1:2010

Figure 2:2011 consumer price inflation since June

Figure 3:2012 monthly growth rate of retail sales of consumer goods in 1~7 (%)

Chart 4:2012 1~7 large retail enterprises clothing Retail sales year-on-year growth rate (%)

Figure 5:2012 actual growth rate of retail sales of social consumer goods (%)

Figure 6:2012 annual retail sales of wholesale and retail enterprises above Designated Size in real terms (%)

First, clothing prices continue to rise at a high level.

(1) consumer price increases were the lowest in nearly 30 months.

According to the data of the National Bureau of statistics, in July 2012, the consumer price of China increased by 1.8% compared with the same period last year, and the retail price of goods increased by 0.8% compared with the same period last year. The increase was more obvious than that in June, and it was the lowest increase in nearly 30 months.

(two) Clothing price Growth continued to be at a high level.

In contrast, clothing price increases continue to be at a higher level. In July, the consumer prices of clothing statistics of the National Bureau of statistics increased by 3.6% over the same period last year, or 1.1 percentage points higher than the same period last year, and 0.2 and 0.1 percentage points higher than those in May and June respectively. This is significantly different from the sustained slowdown in consumer price inflation over the past 5 months.

Two, the growth rate of clothing sales is slightly lower than that of June.

(1) the growth rate of total retail sales of consumer goods continued to decline.

According to the National Bureau of statistics, the total retail sales of consumer goods increased by 13.1% in nominal terms in July, the lowest level since the beginning of the year, down 0.6 percentage points from the previous month.

The sharp decline in price increases largely affected the growth of total retail sales of consumer goods in July. In July, the retail price of goods rose by only 0.8% over the same period last year, or 0.6 percentage points lower than that in June. Assuming that the retail price increase of this month is the same as that of June, the nominal growth rate of total retail sales of social consumer goods will reach 13.8% in July, and it will remain at a level consistent with the previous months.

(two) the growth rate of clothing retail sales in July was slightly lower than that in June.

In July, Clothing market The growth rate of sales is consistent with the overall market performance, and sales growth is not as good as that of June. According to the data of the National Bureau of statistics, the retail sales of clothing commodities in wholesale and retail enterprises above Designated Size in July increased by 18.1% over the same period last year, 0.8 percentage points lower than that of last month. According to the statistics of the China National Business Information Center, the retail sales of major retail enterprises in China increased by 11.21% in July, and the growth rate was 0.62 percentage points lower than that of last month.

Three, the growth of actual sales of clothing has slowed down

(1) the actual growth rate of consumption in July is the highest in the year.

In July, the total retail sales of consumer goods increased by 12.2% compared to nominal growth rate, which was the highest level in the year. That is to say, the actual consumption growth in the current market has accelerated significantly with the fall in the price increase.

(two) the growth rate of actual sales of clothing has declined.

But in stark contrast, because of the current clothing Market price increases continued to be high, especially in July, when prices rose faster than in the first two months, making the retail sales of clothing retail sales above wholesale and retail enterprises higher than in July, the lowest growth rate since March this year, to 14%.

According to the statistics of the China National Business Information Center, in July, the volume of retail sales of all kinds of clothing in the major large-scale retail enterprises increased by only 0.32% over the same period last year, which is also a low level in the monthly growth rate since the beginning of the year.