Channel Innovation Mode Of Garment Industry

　　 Innovative thinking to stimulate the vitality of garment industry channels

The traditional terminal of clothing industry channel There are four main types: retail stores, supermarkets, shopping malls and clothing stores. For many brands, traditional methods of operation have gradually lost their effectiveness. How to stimulate the vitality of channels through effective innovation is a concern of many clothing brands.

The clothing of retail stores is mostly for personal consumption. Most of the clothing consumers are consumers. They are not the leaders of the consumption trend, but the followers. The long-term drinking habits, the placement of clothing and the recommendation of the shopkeepers will have an important impact.

The characteristics of supermarkets and shopping malls are complete varieties, and the corresponding promotion and gift giving can promote consumption to a certain extent. In particular, the attached products are easy to get favoured products for consumers.

In the clothing store, there is a very important "opinion leader" who is the service staff of the clothing store. When the guests order, she will recommend drinking water according to the dishes ordered by the guests. So effectively binding them will also enhance the vitality of the channel.

So, for Clothing industry To effectively grasp the heart of the service staff can also activate the channel strength to a certain extent.

　　 Innovation of sales form

At the end of the clothing store, the promotion of clothing industry can be described as a hundred flowers contention and many tricks. There were some small products such as cups, lighters, Keychains, and so on. Later, it was fashionable to send some foreign currency. It was also easy to imitate and follow up, and gradually gave consumers a sense of wool on sheep. But when we are going to give us something to do, we can make innovations in the form of delivery.

In short, clothing stores are very influential channels in the clothing industry at present. A single clothing store will radiate into other clothing stores. When a clothing brand occupies a certain share in the clothing store, the brand will have a greater impact on other terminals. Therefore, in order to achieve the goal of cutting the market as soon as possible, the new brand must work hard in the clothing store.

　　 Integration of cross industry channels, cross selling

The diversified channels of garment industry should not be limited to the traditional places. As long as we can aim at a common target consumer group, several products can affect customers at the same time, so it is possible to integrate cross industry channels to cross sell, and will also promote the value added of consumers and distributors and achieve win-win results.

One of the future trends of the garment industry is to develop in a low and nutritive way. Do KTV, evening and clothing places bring more opportunities to low fashion white clothing? Once I talked with a garment industry, she told me that women do not drink clothes because white clothes do not raise their face. If there are low grade beauty and white clothing, will there be a lot of market? I said, you are right, but the woman will not understand your way. Eventually, the culture should first penetrate into the female's thinking, and this market education input needs great strength. The white dress of women as the consumer group is more difficult at the moment. But women can buy people, they will buy clothes for their husbands and their fathers, and those who go to the gym also pay extra attention to health. The gym can be a channel to sell clothes, and it is also an example of using different channels.

The intensive cultivation of channels must be combined with the entire marketing mix strategy to achieve good results. innovate The channel strategy undoubtedly plays a very important role, because channel is the nearest place to consumers, and the effect is direct. It is undoubtedly a key link for brand development and product marketing, and also a powerful guarantee for the vitality of the channel.