France'S "Rich Tax" Scare Away LV Boss

The national brand of France is

The foundation of great success.

Now Bernard abandons France and Belgium, and its subordinate brand will become a "rootless brand".

Bernard's impulse may cast a shadow on the long-term interests of his luxury empire.

Bernard, the godfather of luxury goods in the world

The world's luxury godfather, Bernard Bernard Arnault (Ed Alcock), is 61 years old.

In 2011, Forbes ranked fourth in the world's billionaires list with us $41 billion.

In 2007, Forbes ranked seventh in the world's billionaires list at $26 billion.

In 2008, Forbes ranked thirteenth in the world's billionaires list at $25 billion 500 million.

He is called the world.

Godfather, founder of LVMH group, Napoleon of boutique.

He has been called "best dressed man" by fashion magazines many times.

Reuters and British media threw a heavy news in September 9th: France's richest man, Bernard Arnott, chairman and chief executive officer of Louis Weedon luxury group (LVMH), has applied to join Belgium nationality.

The subsequent reports from the media confirmed that it was true.

Emigrate to Belgium and abandon French nationality.

For a figure who enjoys "Godfather" in France's brilliant business tycoons and the global luxury sector, if it is not for twelve reasons and helplessness, it will never make such a painful move for the French people.

Arnott said he did immigration only because of personal and business reasons.

But analysts agree that the main culprit of driving the richest man in France, the latest Forbes, the world's fourth richest man Bernard Arnott, is the "rich tax" of the French Francois government.

75% "

"Let the rich escape.

German magazine published a report in twentieth this year, saying that wealthy French carry assets to London.

The magazine then unearthed a rule: first, the Greek rich ran to London, the wave appeared before 2010, followed by the rich in Spain, and the third wave was the rich in Italy. Now it is the French rich.

The "escape wind" of French rich people should be different from those of Greece, Spain, Italy and Ireland.

Because of their economic and sovereign debt crisis, the rich people of the four countries of the euro pig have taken the initiative to find new opportunities.

In France, the "escape wind" of the rich is expected to rise from the policy of 75% of the rich people's tax that has just come to power.

The British Prime Minister said in May that welcoming French rich people to Britain to avoid taxes.

The marginal income tax rate for the rich, whose annual income is 1 million euros, is 75%. According to Bernard Arnott's 41 billion dollars, he has to pay billions of dollars in taxes in one year.

Why did he want to impose such a staggering income tax on a handful of high-income people?

Since the French Revolution in 1789, France has been hovering in the tradition of nationalism. The idea of equality and supremacy often overcame concern about freedom.

As a result, the French have shown their fascination with the welfare state system in all aspects.

In the early 80s of last century, when Mrs. Thatcher and President Reagan praised the "new liberalism", the French leftist Socialist Party Mitterrand, however, promoted the trend of nationalism. France's social security expenditure accounted for 30% of GDP.

When Mitterrand retired in 1995, the "comprehensive social donation" tax rate rose to 3.4%.

In France, public expenditure now accounts for 56% of GDP, which is higher than the 43% average level of OECD countries, while debt is close to 100% of GDP and unemployment rate also lingers at 10%.

According to the magazine, France does not have the financial capacity of Sweden and Germany, but lives more generously than Sweden and Germany.

During the period of Mitterrand administration, LV boss Bernard Arnott also had a "escaping drama". He announced that he pferred the main business of LV to the United States.

It seems to be true that even this nationality has been changed.

According to reports, some French entrepreneurs have already preselected the oppression of this tax rate, saying they want to pfer the industry from France, leaving only a symbolic office in France and pferring their main business to new regions such as Asia.

As a test of the reform of the "rich tax", Hollande recently cancelled Sarkozy's "more work and more" tax exemption scheme, announced that overtime wages were no longer entitled to income tax relief, and referred to Sarkozy's policy as "anti employment law", because the low cost of overtime would stimulate employers to reduce employment.

US President Obama also wants to levy a "rich tax" and get the support of Buffett, America's richest man.

Obama's tax on the rich is only targeted at 1% of the rich. In essence, it only abolished the preferential tax reduction policy for the rich since the Bush administration. The marginal tax rate will not exceed 30%.

However, until now, Obama did not dare to act rashly, afraid to wave a bamboo pole and startled a fat bird in a boat.

Hollande has been in office for more than 3 months, and now he is referred to as "diplomacy is not built", "policy is not the way", the public opinion has fallen.

If the rich escape and property pfer to a certain climate, Hollande promised to the French people to reduce the unemployment rate "cake", I am afraid it is a "true lie."

As Sarkozy said recently, the unemployment rate of Spain's Socialist Party has risen to 30% after its ruling. It may be repeated on the hands of French Socialist Party Hollande.

Hollande is worried about the rising tide of the rich.

Knowing that the richest man is also on the run, Hollande said that if the signs of economic recovery are obvious, the rich tax will run for two years at most.

A wolf in a cashmere sweater.

Just as the world's top luxury brand, Hermes, started in the early days of making harness, Louis Weedon's boss, Bernard Arnott himself and his family, were not the first to be associated with luxuries.

Arnott himself is engaged in network sales.

Such as bags and the like is a mystery.

And its family is engaged in building and building materials business from generation to generation. Apart from having more contact with labor insurance clothing, there is no more clothing business.

Arnott, who was born in March 5, 1951 and is now 61 years old, bought the two bankrupt enterprises with "cabbage price" in 80s of last century when the economy was in bad condition. One of them was LVMH.

LVMH is the abbreviation of 3 top luxury brands, LV is Louis Weedon (Louis Vuitton), M is MOET & CHANDON (Moet), H is Hennessy (Hennessy), and the entire LVMH group has more than 50 brands.

Today's LVMH Empire, in addition to the above top brands, also includes Dior (Dior), Givenchy, Marco Jacobs (Marc Jacobs) and other income bags.

In the acquisition of Dior, Dior has fallen, Bernard with excellent business intelligence, Dior revived.

Some people say that those noble brands in Bernard's hands seem to be playing dice.

Bernard also won the title of "gentle and gentle wolf".

Bernard's appearance is elegant, and some people describe him as "a wolf wearing a cashmere sweater".

The only time Bernard fought for the brand war was the unsuccessful purchase of Gucci (GUCCI), which has become the pain of his heart.

LVMH's brands are not created by Arnott, but he knows their potential value in the world more than anyone, and is best at maximizing their value.

In 2006, Bernard Arnott ranked seventh in the global rich list of Forbes, becoming the richest man in France and his personal assets amounted to $20 billion.

In 2011, Bernard's rankings in Forbes rose sharply to fourth, and his assets amounted to $41 billion.

Bernard's fear of running away from his reputation.

In order to avoid tax, Bernard refused to fulfil "Knight's duty" regardless of the country's public financial crisis.

This practice has caused widespread negative effects in France, and both sides have attacked it in unison.

Marlene Bon, the leader of the far right party of France, said that Bernard's behavior was "disgraceful".

Some people in France say that LV's boss changed his account, "like a bomb falling from the sky."

French leftists accused Bernard of "betraying" and "insulting" France, and his behavior was "irresponsibility and greed".

Of course, there were also Bernard's "grievances".

Former French Prime Minister Francois Fillon believed that Bernard had made such a bad decision because of the "foolish decision" made by the current government.

A French Employers Association says entrepreneurs generally have a feeling of being driven away.

Bernard's success is mostly driven by the emerging luxury consumer market, including China.

Many foreigners do not know many of Bernard's gorgeous brands, but rather the value of the national image of France, thereby recognizing Bernard's brand.

With the combination of perfect art and high quality in French culture and the ability to lead the trend in the fashion of life, any French marketing product can quickly become a world-class brand.

That is to say, the national brand of France is the foundation for the success of Bernard's Louis Weedon brand.

Now Bernard abandons France and Belgium, and its subordinate brand will become a "rootless brand".

Bernard's impulse may cast a shadow on the long-term interests of his luxury empire.

Media said that some tax experts said that according to French law, whether Arnott is a French nationality, as long as it is in France, it must bear tax liability.

Bernard's company also issued a statement in September 8th. Bernard is still a French taxpayer.