Chanel, The Ten Luxury Clothing Brand

The design style at the beginning of brand creation can be said to have a puzzling source of modernism design.

The modernism of design sprang up in the early 1920s, and it was the main body of the design in twentieth Century. Its core of thought is "function" and "reason", and strive to create a new universal design.

Modernism dominates the design of western countries, and its design idea is also reflected in the field of costume design, and has a profound impact on the development of clothing in the twentieth Century.

Because of the political freedom and economic independence of Western women, the change of women's role and social status, the integration of women's life into the industrial society, the emphasis on functionality has become the focus of the development of women's clothing.

In this way, the design of women's wear has turned out to be a pattern that denies female characteristics, removing the original lace and other cumbersome details.

For the first time, women's clothing design was carried out from the perspective of women's freedom rather than from men's perspective.

For the exploration of modernism, a famous French dress.

Cocoa and Chanel first practise what they want.

Chanel was born in 1883 and was born poor. Her success was attributed to strong character, inherent beauty, charm of herself and strong desire to control her fate. In 1913, Chanel founded her own brand.

Started, and soon launched women's clothing.

At that time, Edward style fashions of upper class women used various folds and decorations to highlight women's breasts and buttocks.

Clothing and

It is the form of Chanel's determination to change that the products are cumbersome and unfit for women's social activities.

She constantly released the clothing style adapted to the new age women, removed the binding cloth that bound the body, and made it natural and succinct. It put the female Athens in simplicity, and used the menswear style in the clothing works, breaking through the traditional women's clothing style.

Chanel is generally recognized as one of the most important founders of modern fashion. Her great contribution is not only that she has designed some fashion with international influence, but has changed the rules of fashion design, and changed the fashion design from the male centered position to the position of women's comfort and beauty, so that fashion design can better serve users, enable women to show confidence and self-improvement, instead of becoming male vassals, this is a revolutionary design.

The suit came out during World War I, with two pieces and three pieces. The style comes from men's wear. The jacket is a box type woolen jacket with Cufflinks and pockets. The lower part is a pleated, knee length skirt.

The fabric is usually made of plain knitted fabric, velvet, chymos silk or coarse tweed, usually decorated with rolled edges, metal chains and brass buttons, with a soft tonal color. Sometimes gray, beige, black and sometimes pure or even extreme colors are used.

In 1928, Chanel created the twill soft suit. It became a classic suit. Its classic style is pair of rolls and four pockets.

Chanel's evening dress is equally wonderful.

She once said, "fashion is both caterpillars and butterflies, and caterpillars in the daytime.

And the night is butterfly.

So there must be crawling clothes and flying clothes.

In 1920s, the evening dress she designed was known for her simplicity and elegance.

Chanel once said, "fashion is more than just staying."

Fashion is in the air.

It's what happens around us. "

She not only wants to sell her clothes to customers, but also hopes to awaken women's sense of taste in life through her design, improve their style and change the material world around them.

This design tendency and purpose is called design "life style".

Chanel was the first designer to clearly put forward this concept.

2, the brand once crisis and the continuation of the classic tradition.

In the 30 generation of twentieth Century, Chanel's career reached its peak. However, in the late 30s, it suffered many setbacks, and her business was greatly affected by the recession.

She even turned off the fashion shop, and her career was in a low ebb.

In 1947, French fashion show Dior successfully launched the "new look" fashion.

Style and fabric reflect the shadow of the top women's fashion in nineteenth Century, which swept Europe and the whole world.

This fashion design was made by Chanel in 1920s. Fashion and fashion were once again dominated by men, no longer the design of women's dignity and comfort.

After the war, the designer's fashion line distressed her.

Chanel's business has been affected not only by fashion, but also by her perfume.

Chanel, who is 70 years old, is still determined to go out of adversity.

In 1954, amid the suspicion of the people, she held a grand new fashion show.

French and British newspapers call this series "gloomy reviews" or "dilapidated".

These media think that people will not have any more nostalgia for the past breath of 1920s, but the American press is standing on her side, thinking that this nostalgic dress has a promising future. Two years later, the market proves Chanel is right, and her dress has won the favor of American women.

Her new fashions are white tweed lined black suit with twill weave suits. They are decorated with new clips, gold plated buttons, and decorated with lions' heads.

They either want to get the original work, or they want to get counterfeit products.

Like the back strap, big.

The shoes of the tongue, the brooch with artificial gemstones, and the shoulder bag are all the counterfeiting trends all over the world.

Until the end of the twentieth Century, they continued to have a large market.

Chanel died in 1971.

In her 50 years.

In his career, the most famous flares, bell bottomed jacket, Bow Tie Shirt, Navy jacket, waterproof coat, etc.

Chanel fashion gallery is fluent, comfortable, practical and elegant.

The basic philosophy of dress as a fashionable woman.

Chanel once said, "fashion can only be temporary, but style will last forever."

She also said, "style is me!" her style of dress is the interpretation of her personality.

Her dominant image symbolizes the liberation of women, emphasizing freedom.

She is a rare designer with design ideas.

3 brand two degree crisis and classic continuation of innovation (Carle Laagerfeld era)

During the period of modernism, the authority of the world fashion was concentrated in the hands of a few elite fashion elites in Paris. The new design of the season was created by these masters, first popular in the upper reaches of the society, and then the middle and lower classes imitated, followed their popular style, in the European fashion country of the fashion culture center, spreading its popular products to developing countries outside Europe.

What people need is a functional, practical, standard, rational and standard dress.

Since the "turbulent times" began in 1960s, western society has gradually entered the post modern era, and the mainstream culture has been severely affected by young anti culture groups.

Young people, who are the main buyers of clothing, are anti authority, anti tradition, economic independence, rich and varied material and rich lifestyles. In modern times, the clothing patterns of function, rationality and standard are out of date. Popular culture, street culture and popular culture have entered into fashion, and clothing demand has diversified.

High taste elegant fashion is no longer respected. Young people pursue new designs which are innovative and distinctive.

Since 1970s, some traditional senior fashion brands are facing a crisis of survival. Sticking to the traditional old style will be eliminated by the times, and the old brands will be reborn. Only new elements should be introduced, and the new elements should come from the non mainstream ones.

By 1970s, when cocoa Chanel died, her mature, dignified and elegant brand style had been conservative, and the charm of Chanel's fashion was fading.

Since the death of Chanel in 1971 to the beginning of 1980s, the main designer of Chanel's brand has changed, but under Chanel's "suit mode", her successor is also moving towards the trend. Basically, he has been keeping his clumsy move, so that the brand is almost in place.

In 1983, German designer Carle Lagerfeld (Karl lagefeld) served as design director.

10 years ago, he declined the invitation of Chanel company, because it is the most difficult to maintain a brand new brand for a popular brand.

Later facts proved that Lagerfeld's design for Chanel was successful.

At the beginning of the reception, Lagerfeld studied the costume history of Chanel era, analyzed the female images at that time, and focused on analyzing the unique decorative features of Chanel's former residence, France's interior decoration style, in order to find out the essence of Chanel's design.

The Rococo decoration and the strong oriental charm of Japanese screen painting became his inspiration. After that, Chanel's dress, embroidered with embroidery, was more exquisite, dignified and elegant.

Lagerfeld's understanding of style is not mechanical. He grasped the spirit of Chanel.

He adhered to the high-end design line, and boldly carried out the reform on the basis of grasping the principles and spirits of Chanel brand, so as to perfectly integrate Chanel's classic contemporary spirit.

Lagerfeld, based on his interpretation of the spirit of the times and sensitivity to the trend and touch, has injected new elements into the style of Chanel, which has been popular for 60 years. He boldly introduced Street elements to show the wildness of the streets.

The Lagerfeld version of Chanel's brand is more colorful, more elegant and more elegant.

Lagerfeld seized the opportunity of quietly restoring ancient romanticism in 1980s to make Chanel younger and modern.

He put a belt on the fitted skirt, and designed a sportswear style sportswear, plus a gold plated chain.

Cocoa Chanel thought that women should be dignified, the skirts should not be short to the knees, and the clothes should not be too tight. Carle broke the old standard of proportions, fused the sexy elements in the costume, and created the sexy Chanel image in 90s.

Carle Lagrange has a free, arbitrary and relaxed design mentality. He always unconsciously combines two kinds of antithetical artworks in the design, both bold and dignified, both romantic and witty, and Germanic rigorous and refined.

He is neither shudder by expensive materials nor perfunctory because of the low cost of materials.

As long as he thinks the design is interesting, he will invest 100%.

He did not have the same modeling line and preference color, but from his design, he always understood the pure style of "Chanel".

Chanel constantly pcends tradition and creates trends in his life. Lagerfeld firmly and boldly pushed Chanel's style to a new frontier and kept pace with the times.

Lagerfeld's design has made the classic Chanel style become a historical style from the elimination of the times, and continues to return to the forefront of fashion.

Chanel in 4 and twenty-first Century

Lagerfeld skillfully brings Chanel style to every season fashion show that attracts attention, and applies these classical elements in a modern sense.

He made Chanel's twill weave soft cloth, but the NIM cloth, gauze and silk quality.

With soft interlacing, remove the inherent lining, use ultra small size golden cut, design twill for evening dress, even jeans and sports vest.

Lagerfeld always uses the bold mixture of different materials to reinterpret Chanel's Classics.

Lagerfeld's design talent has become a guarantee for his brand success. He is hailed as Chanel's savior.

Although every novelty that Chanel has done is unavoidable to be criticized or criticized by the media, his design always causes sensations and popular trends.

Lagerfeld's rebellion and genius are exactly the same as those of Chanel in those days. He led Chanel's fashion kingdom to another peak.

Today, Chanel's clothing, accessories, jewelry, leather goods, perfume.

They are all high-quality pronoun, and its "double C" logo is the symbol of the perfect combination of fashion tradition and innovation.