How To Display Clothing Can Improve Clothing Store Performance

Display is silent sales promotion is very appropriate, artistic display of goods can enhance 30%-50%.

However, the vast majority of shop displays are unsatisfactory, unhygienic and unhygienic, and many products are scattered and scattered. Customers can not see how they can even generate sales results even with their understanding.

Merchandising is the main job of a salesperson. In addition to receiving customers, a salesperson is doing a merchandising display to understand goods and memorize goods. Many salespeople do not know where the goods are and can not sell goods quickly. Artistic display is an important job for cosmetic shops, and is also a good way to effectively improve performance.

There is a famous business proverb in France: "even fruits and vegetables, you must display like a still life sketch, because the beauty of the product can lift consumers' desire to buy."

The market terminal, in simple terms, contains only three elements: commodity (clothing), exhibition booth (POP), and people.

Therefore, terminal display will also include: commodity display, POP display, clothing display, personnel situation and so on four aspects.

Commodity display is not only an art, but also a science.

Merchandising displays the characteristics of commodities through the form, color and performance of products through the communication between visual and customers, and by using the shape, color and performance of the products. It shows the characteristics of products to customers, enhances the attraction of products to customers and deepens the understanding of customers.

Mr. Tan said that the purpose of learning shop display courses is:

1, shape shop, special style.

2, highlight the main products.

3, increase the charm of merchandise.

4, induce customers to visit.

The display of goods in terminal display requires different stores according to different channels.

There are 8 main principles to display goods in the exclusive store. They are: the main products are placed in the main booth principle, the convenience principle, the vertical principle, the similar principle, the spacing principle, the relevance principle, the duplicate sample principle and the full display principle.

The purpose of product display is to capture the eyes, hands and hearts of consumers, display vividly, enhance the atmosphere of shopping malls (attract eyeballs), standardize unified display, give people a professional feeling (grasp the heart), categorization and display, facilitate consumers to find (catch eyes); compare Chen Ling, to facilitate consumers' experience and feelings (hold hands and seize the heart).

The commonly used POP is used for short term promotion, its form is exaggerated, humorous, strong color, can effectively attract customers' viewpoint to arouse the desire to buy, she has been widely used as a cheap and efficient advertising method.

Mr. Tan said that there is no difference in the display of terminals in POP stores in various channels, mainly following 5 principles: the principle of repetition and unification, the principle of symmetry, the principle of maximization, the principle of distinction and the principle of simplicity.

The purpose of clothing is to increase the added value of products and improve the satisfaction of consumers, thereby improving the turnover rate of products.

Clothing is not a casual accessory. It conveys to consumers a reason that can not be bought through clothing.

Tan Xiaofang said that the display of clothing is particularly important at the terminal. The following 4 points should be noted:

(1) clothing needs to be placed on the main channel, where consumption is the easiest to see.

(2) clothing needs to be jointly displayed with POP so that consumers can see the value and function of clothing and let the clothing Institute learn to speak.

(3) clothing should be stacked together with goods, so that customers can understand at once, avoid the trouble that salesmen need to explain, and let the customers have an intuitive feeling.

In short, do terminal store products.

It will enhance brand image, enable consumers to trust and improve sales performance of stores.