Topshop Fashion Show For The First Time Online Interactive Shopping

16:45 p.m. Greenwich time.

Through a live online fashion show, it has the largest online audience ever.

In over more than 100 countries and regions, over 2 million people have participated in the Topshop fashion show online through multiple Internet platforms and new media devices.

The text, pictures and videos of the fashion show cover more than 200 million people, thanks to the new technology developed by Facebook, which enables users to share their favorite clothes with their friends on fashion shows.

If users of "open picture" technology are watching the fashion show, "I am watching the fashion show of Topshop Unique" or "I have just made the popular single item on the Topshop Unique fashion show", such headlines will be automatically distributed to their Facebook and Twitter pages, so that millions of their friends can see these contents and join the fashion show teams.

Topshop Unique passed the first scene on Twitter.

The fashion show exploded the global trend and effect. The topic of #Tweet Off# launched by Topshop can let viewers review the wonderful show in 140 words.

Before the official opening of the live broadcast, Topshop and the Elle world fashion court, which cooperated with the two "Tweetwalk" show live online, shared interesting and interesting backstage tidbits with their fans through their online platforms.

In addition, this custom fashion show made some single products, such as printed pattern dress, sold out within 1 hours. Every minute of the fashion show, Topshop's lipstick and cosmetics were being snapped up by audiences.

Presence

Wang Luodan, a Chinese actress at the scene, posted a post on the Topshop fashion show on her micro-blog, which triggered 900 thousand of the posters.

The global media partners and bloggers also reported this great show and attracted many audiences in their global fans and readers.

Through this fashion show, Topshop's official website, Topshop.com, was clicked by more than 120 countries, and the flow from the US on the day of fashion show far exceeded the historical traffic before the site.

The most exciting thing is that in a week, Topshop Unique brand joined the big retailer Nordstorm and opened 15 new stores in key cities all over the world.