• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Visiting Garment Enterprise Executives

    2012/9/21 22:44:00 11

    ClothingExecutivesBrands

     

      

    footwear industry

    The end of season sales of brand Daphne are booming, and the franchisee who fought with Daphne has gone through two days of ice and fire.

    In fact, not just Daphne, but almost every shoe brand that has developed into a scale has been actively reforming its channels.


    Why do brands and distributors develop from close cooperation to self destruction? What will "franchising" bring to the brand? In this case, where should the franchisee go? Reporters invited guests to discuss this.


    Not retreating all franchisees


    Moderator: how to treat

    Daphne

    This "go to join" action?


    Ceng Xiaohui, general manager of flying Fujian International Holdings Limited, general manager of the Fujian branch: the so-called "de franchising" is not going all the way to join the clients, but is in line with the needs of brand development. It is a part of the customers who are not very suitable for the development needs. This is the reason why "Tao is different from each other". Therefore, personally, from the point of view of adjusting the brand strategy, it is considered that the decision can be taken into account. However, all the franchiser have agreements, and the relationship established is not unilaterally relieved, it needs to be properly handled.


    Shi Junqi, chairman of Shishi Chun Chi commerce and Trade Co., Ltd., Daphne: the proportion of Daphne direct and franchise in 2009 is 1: 5, and now it has turned to 5: 1. However, this does not mean that Daphne will definitely go to join together.


    Contend


    Direct battalion is the ultimate mode PK, both will exist for a long time.


    Lin Qiubo, general manager of Xiamen Mai Tu Trading Co., Ltd.: both joining and direct mode have their own adaptation stage. Joining is more suitable for the brand to start, and the direct camp is more suitable for the mature stage of the brand.

    The disadvantage of affiliate mode lies in that it will increase the circulation cost; on the other hand, the agent pays more attention to the short-term interests, and the brand pays much attention to the long-term interests. The two will often conflict. For example, the brand dealers will constantly adjust their products in order to improve, but the franchisees will not stand in the perspective of market cultivation or brand promotion when ordering, but take the good selling of goods as the starting point, and consider the integrity less. So the adjustment of the brand is difficult to push forward; moreover, the franchisee is too strong, which will often form checks and balances on the brand dealers.


    Therefore, individuals believe that the brand will eventually choose to go direct camp mode, because brand operators must firmly control the terminal in the hands, in order to form a virtuous circle.

    However, the direct camp also tests the human, material, financial and channel control capabilities of the enterprise.


    Host: is direct camp the ultimate mode of brand clothing channel development? How do we see the adaptation stages and pros and cons of franchising and direct operation?


    Shi Junqi: not every brand has to go direct camp mode, for example, Nike, even as the world's largest sports brand, is still very good at taking the light asset line, production, sales and many other aspects are outsourcing, and only focus on making brand.

    Many people think that direct sales can increase the gross profit of brand operators. In fact, many costs of doing direct business are higher than those of franchisees. They not only have to bear higher rents, but also deal with team cost and management cost of remote management.


    From the present point of view, many domestic brands have replaced the regional total generation by the branch mode, but this is not to replace franchisees, but to achieve binding with the franchisee's interests, so that franchisees can follow the brand's development strategy to operate and grow more.

    Personally, the ultimate trend is the number of franchisees to shrink the number of franchisees, but they will cultivate large franchisees and strengthen the alliance with big franchisees.


    Way out


      

    Franchisee

    Can be developed as a trustee


    Moderator: for franchisees, in the brand's "de Affiliate" strategy, where to go?


    Ceng Xiaohui: franchisees must find their own advantages, enhance their business philosophy, management level, understand market changes, integrate regional management team, customer groups, network resources, and set up their own brand value in some aspects, such as: you have excellent management team, a large number of stable customer groups and first-class network resources.

    At this time, the brand will not only abandon you, but will actively cooperate with you.


    Shi Junqi: franchisees must ensure that they are not abandoned by the brand, and they can get good channel resources. They must position themselves in middlemen and run multi brand strategy. After the brand is more, stores and channels will take the initiative to find you, or even offer preferential conditions. In turn, with a good channel, more brands will take the initiative to find the door.


    In addition, retailers can take the route of brand hosting.

    Some new brands are difficult to develop their terminals quickly because of their weakness in brand awareness and retail management.

    At this time, brand hosting companies with the advantage of channel resources can help enterprises quickly access to various shopping malls, while helping enterprises to recruit personnel and team management, and receive commission through output management and channel mode.


    The best is the right one.


    The advantages and disadvantages of direct and affiliate mode is a controversial topic for many years. Different people will give different answers from different angles of franchisee and brand.


    However, we all have a consensus that whether we choose to join or direct business, we should consider the actual situation of brand development and adopt different development modes at different stages. The ultimate goal is not to whom the channel belongs to, but whether it is conducive to the long-term development of the brand.

    After all, the best is best.


    A brand player should have a tolerant heart, and learn from the development of the brand to learn the concession of interests. He will concentrate more on product innovation, technological innovation and management innovation instead of simply digging profits from the interest chain.

    • Related reading

    The Experience Of Clothing Bosses

    Boss interview
    |
    2012/9/21 22:38:00
    16

    Textile And Clothing Exports To The Turning Point.

    Boss interview
    |
    2012/9/21 22:23:00
    5

    Interview With General Manager Of Hang Liang Textile Co., Ltd.

    Boss interview
    |
    2012/9/21 22:20:00
    13

    Interview With Huang Shali, Chairman Of Huaqi

    Boss interview
    |
    2012/9/21 22:18:00
    17

    Interview With Lv Changfu, Training Lecturer Of China Fashion Designers Association

    Boss interview
    |
    2012/9/21 22:05:00
    19
    Read the next article

    Design Master Liu Lanying

    From the age of 16, Liu Lanying began to embroider her dream to follow her young girl. This dream gradually took root and sprouted and persisted.

    主站蜘蛛池模板: 久久精品免费一区二区喷潮| 国产成a人亚洲精v品无码| 亚洲色偷偷色噜噜狠狠99| 一本大道香蕉在线高清视频| 精品国内自产拍在线视频| 把腿抬起来就可以吃到扇贝了| 国产乱子伦精品无码专区| 久久久xxxx| 老司机带带我懂得视频| 成在线人AV免费无码高潮喷水| 国产三级精品三级男人的天堂| 久久久久久久久久免免费精品| 萌白酱在线17分钟喷水视频| 无码人妻精品一区二区在线视频| 成人18视频日本| 国产成人av乱码在线观看| 久久精品这里热有精品| 黄网站在线播放视频免费观看| 欧美日韩成人在线观看| 坤廷play水管| 亚洲激情视频图片| 香蕉视频一区二区| 爱情岛永久地址www成人| 在线天堂bt种子| 免费人成视频在线| 99蜜桃在线观看免费视频网站| 欧美黑人巨大xxxxx| 国产精品国产欧美综合一区| 亚洲videosbestsex日本| 7m凹凸精品分类大全免费| 深爱五月激情网| 国产精品天天干| 亚洲欧美一级视频| 四虎最新永久免费视频| 欧美人与性动交α欧美精品| 国产成人精品a视频| 亚洲一级毛片免观看| 2018天天爽天天玩天天拍| 污污视频免费观看网站| 壮汉紫黑粗大好深用力| 亚洲国产成人久久精品app|