• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Visiting Garment Enterprise Executives

    2012/9/21 22:44:00 11

    ClothingExecutivesBrands

     

      

    footwear industry

    The end of season sales of brand Daphne are booming, and the franchisee who fought with Daphne has gone through two days of ice and fire.

    In fact, not just Daphne, but almost every shoe brand that has developed into a scale has been actively reforming its channels.


    Why do brands and distributors develop from close cooperation to self destruction? What will "franchising" bring to the brand? In this case, where should the franchisee go? Reporters invited guests to discuss this.


    Not retreating all franchisees


    Moderator: how to treat

    Daphne

    This "go to join" action?


    Ceng Xiaohui, general manager of flying Fujian International Holdings Limited, general manager of the Fujian branch: the so-called "de franchising" is not going all the way to join the clients, but is in line with the needs of brand development. It is a part of the customers who are not very suitable for the development needs. This is the reason why "Tao is different from each other". Therefore, personally, from the point of view of adjusting the brand strategy, it is considered that the decision can be taken into account. However, all the franchiser have agreements, and the relationship established is not unilaterally relieved, it needs to be properly handled.


    Shi Junqi, chairman of Shishi Chun Chi commerce and Trade Co., Ltd., Daphne: the proportion of Daphne direct and franchise in 2009 is 1: 5, and now it has turned to 5: 1. However, this does not mean that Daphne will definitely go to join together.


    Contend


    Direct battalion is the ultimate mode PK, both will exist for a long time.


    Lin Qiubo, general manager of Xiamen Mai Tu Trading Co., Ltd.: both joining and direct mode have their own adaptation stage. Joining is more suitable for the brand to start, and the direct camp is more suitable for the mature stage of the brand.

    The disadvantage of affiliate mode lies in that it will increase the circulation cost; on the other hand, the agent pays more attention to the short-term interests, and the brand pays much attention to the long-term interests. The two will often conflict. For example, the brand dealers will constantly adjust their products in order to improve, but the franchisees will not stand in the perspective of market cultivation or brand promotion when ordering, but take the good selling of goods as the starting point, and consider the integrity less. So the adjustment of the brand is difficult to push forward; moreover, the franchisee is too strong, which will often form checks and balances on the brand dealers.


    Therefore, individuals believe that the brand will eventually choose to go direct camp mode, because brand operators must firmly control the terminal in the hands, in order to form a virtuous circle.

    However, the direct camp also tests the human, material, financial and channel control capabilities of the enterprise.


    Host: is direct camp the ultimate mode of brand clothing channel development? How do we see the adaptation stages and pros and cons of franchising and direct operation?


    Shi Junqi: not every brand has to go direct camp mode, for example, Nike, even as the world's largest sports brand, is still very good at taking the light asset line, production, sales and many other aspects are outsourcing, and only focus on making brand.

    Many people think that direct sales can increase the gross profit of brand operators. In fact, many costs of doing direct business are higher than those of franchisees. They not only have to bear higher rents, but also deal with team cost and management cost of remote management.


    From the present point of view, many domestic brands have replaced the regional total generation by the branch mode, but this is not to replace franchisees, but to achieve binding with the franchisee's interests, so that franchisees can follow the brand's development strategy to operate and grow more.

    Personally, the ultimate trend is the number of franchisees to shrink the number of franchisees, but they will cultivate large franchisees and strengthen the alliance with big franchisees.


    Way out


      

    Franchisee

    Can be developed as a trustee


    Moderator: for franchisees, in the brand's "de Affiliate" strategy, where to go?


    Ceng Xiaohui: franchisees must find their own advantages, enhance their business philosophy, management level, understand market changes, integrate regional management team, customer groups, network resources, and set up their own brand value in some aspects, such as: you have excellent management team, a large number of stable customer groups and first-class network resources.

    At this time, the brand will not only abandon you, but will actively cooperate with you.


    Shi Junqi: franchisees must ensure that they are not abandoned by the brand, and they can get good channel resources. They must position themselves in middlemen and run multi brand strategy. After the brand is more, stores and channels will take the initiative to find you, or even offer preferential conditions. In turn, with a good channel, more brands will take the initiative to find the door.


    In addition, retailers can take the route of brand hosting.

    Some new brands are difficult to develop their terminals quickly because of their weakness in brand awareness and retail management.

    At this time, brand hosting companies with the advantage of channel resources can help enterprises quickly access to various shopping malls, while helping enterprises to recruit personnel and team management, and receive commission through output management and channel mode.


    The best is the right one.


    The advantages and disadvantages of direct and affiliate mode is a controversial topic for many years. Different people will give different answers from different angles of franchisee and brand.


    However, we all have a consensus that whether we choose to join or direct business, we should consider the actual situation of brand development and adopt different development modes at different stages. The ultimate goal is not to whom the channel belongs to, but whether it is conducive to the long-term development of the brand.

    After all, the best is best.


    A brand player should have a tolerant heart, and learn from the development of the brand to learn the concession of interests. He will concentrate more on product innovation, technological innovation and management innovation instead of simply digging profits from the interest chain.

    • Related reading

    The Experience Of Clothing Bosses

    Boss interview
    |
    2012/9/21 22:38:00
    16

    Textile And Clothing Exports To The Turning Point.

    Boss interview
    |
    2012/9/21 22:23:00
    5

    Interview With General Manager Of Hang Liang Textile Co., Ltd.

    Boss interview
    |
    2012/9/21 22:20:00
    13

    Interview With Huang Shali, Chairman Of Huaqi

    Boss interview
    |
    2012/9/21 22:18:00
    17

    Interview With Lv Changfu, Training Lecturer Of China Fashion Designers Association

    Boss interview
    |
    2012/9/21 22:05:00
    19
    Read the next article

    Design Master Liu Lanying

    From the age of 16, Liu Lanying began to embroider her dream to follow her young girl. This dream gradually took root and sprouted and persisted.

    主站蜘蛛池模板: 一个人hd高清在线观看免费 | 国产亚洲欧美在线视频| 中文无码av一区二区三区| 狠狠色综合久久婷婷色天使| 国产男女爽爽爽爽爽免费视频| 中文永久免费观看网站| 波多野结衣办公室33分钟| 国产又黄又爽视频| archiveofown路段涨奶| 日韩激情淫片免费看| 免费h视频在线观看| 99rv精品视频在线播放| 女人说疼男人就越往里| 亚洲aaa视频| 精品久久欧美熟妇WWW| 国产精华av午夜在线观看| 一级做a爱片久久蜜桃| 欧美a级毛欧美1级a大片免费播放| 啄木乌欧美一区二区三区| 被吃奶跟添下面视频| 性猛交╳xxx乱大交| 亚洲av日韩av天堂影片精品| 精品久久久久久中文字幕女| 国产日韩欧美自拍| a级片免费观看视频| 日本工囗邪恶帝全彩大全acg| 亚洲综合av一区二区三区不卡| 香港三级欧美国产精品| 在线一区二区观看| 中文字幕日韩精品麻豆系列| 欧美人妻aⅴ中文字幕| 别揉我胸啊嗯上课呢的作文| 国产精品视频你懂的| 多人伦精品一区二区三区视频| 久久久久九九精品影院| 欧美性理论片在线观看片免费| 再灬再灬再灬深一点舒服| 麻豆国产精品va在线观看不卡| 国语自产精品视频在线区| 中文国产成人久久精品小说| 欧洲精品无码一区二区三区在线播放 |