Cutting-Edge Costumes: The Collision Of Idealism In Costume Design

Overtime is commonplace.

Graduated from Beijing

Zhang Guangpu, a college major, was a fashion designer, but he broke into the ranks of Chen Li.

It has to start with Zhang Guangpu's first job. When he didn't formally graduate, he had already started working at Armani, and that job just happened to be Chen Li.

The experience of working in the world's top Brand Company has given him a new understanding of Chen Li Shi's industry, and has given him the direction of his career orientation in the future.

Anyone who has not worked in this industry may think that Chen is a bright and relaxed profession, but only in this industry can he know how hard it is.

In particular, the company he works for now is not in a very long time to enter the mainland, and everything is still in the initial stage of exploration.

"The work is very busy, in addition to the display of several shops under the company, but also to assist the company to produce various POP, overtime is even more common."

And the display work in the shop is even more trivial in the eyes of outsiders.

"How to distribute clothing in the store, how to match the clothes on the model, how to arrange the ornaments and how to handle the details in other shops are all the contents of his work.

Also, it takes a lot of thought to deal with auxiliary display items. For example, if a spectacle needs to be highlighted, it is necessary to make a cabinet or tray.

Also, when it comes to the discount season, work is even more hectic.

"Display must adapt to new sales changes to make timely adjustments. This adjustment is always carried out by all stores at the same time, and all exhibits including POP will be changed."

In particular, he is mainly responsible for more than one.

Shops are different from single brand stores. Because many brands are gathered in a shop, each brand is of different styles. If you want them to be natural and perfect together, you need to spend more time with them.

"Single brand stores will be relatively regular, while multi brand stores will have new products and stores every week, and the types and styles of products will be differentiated. This requires a high level of display.

Especially our store.

Quite a lot, usually small brands abroad, but these things are hard to display. The styles of different brands are very different, and they are also influenced by the quantity of goods arrived.

Zhang Guangpu said.

The greater ideal is the urban planner.

Because of his busy work, he had not studied the art of painting for a long time. "The feeling is not as good as before, and he does not want to paint his own unsatisfied works."

With the deepening of conversation, Zhang Guangpu is more and more aware of the idealism of pursuing perfection.

His idealism is also reflected in his own views on the industry.

"Now, many domestic clothing companies do not attach much importance to the display. Even a division does not know which department they belong to in the company. It seems that this department has to participate in the matter, and the matter of that department is also related to itself."

He said bluntly.

He said this is based on his previous work in international brands.

"For example, before Armani, the company's system and system are very perfect, and there is a lot of process.

The importance of international exhibitions to exhibitions is not at the same level as that of some domestic enterprises.

Large companies abroad will have an early plan on display, advance planning in advance of several months, including the theme of next year's showcase, how to do each theme, what props are needed for each theme, are part of the workflow, at least 3 months ahead of time, and the order is usually scheduled for the next season.

And we are responsible for setting up the props, responsible for the on-site supervision of window installation and the publicity and image design with the media.

Many of his classmates were in this circle. They said they were numb and advised him to do so.

But he is a very real man, and maybe someone else is not in line with his principles. He has a close eye and a blind eye, but he doesn't have anything to understand, so occasionally complaining and grumbling.

In fact, if he wants to be idle, Zhang Guangpu can not be so "calculating" and let himself not work so hard every day, but there may be no such inertia factor in his character.

He is not a loose man. He likes to make his work standardized, efficient and streamlined.

Besides, he is not afraid of hardships.

During his internship at University, he went to a garment factory in Shenzhen and lived and worked with the workers in the garment factory for more than a month.

"I get up at 7 in the morning and wash up, eat breakfast at 7:30, enter the workshop at 8, finish the work until 12 a.m., then have lunch, noon break to 1:30, go to the workshop, work until" after dinner ", and go to work for 1 or 2 hours.

I work 6 days a week, every day.

Although the work was quite hard, Zhang Guangpu went through the process from cutting the bed to processing to quality inspection, and did not complain like other classmates. When recalling the experience, he said that this internship made him have a deeper understanding of fashion and fashion.

He is indeed a different person, and his ideas for the future are even more surprising.

Although he is a master Chen, he likes space design. He says his dream is to be an architect, open an architectural firm and do some design works that he likes.

In the future, I want to go to an architectural design and find a foreign school.

His greater ambition is to be a planner. He feels that cities should not be crowded and confusing. People in cities should have better living conditions.