Clothing Marketing: Development In New Channels Of Industry

China's role as a "MADE IN CHINA" has become increasingly prominent in recent years.

In such a trend, it is especially obvious that the developed countries in Europe and the United States, whether they are regular household clothing or brand clothing, are often accompanied by Chinese made labels.

New channels of clothing marketing

Through the development of the past few years, the domestic consumers have been more and more popular, and now they are entering a fast growing period.

In particular, the Southern China market has accelerated the layout and development.

WAL-MART also announced that more than 20 stores were added in 06 years to speed up the layout and development of East China. Following 05 years, the first store opened in Shanghai, and Zhejiang's first store opened in Jinhua in June.

Metro, which is 10th anniversary of China, also said that its top executives have accelerated the layout of new stores, and the chain's nature of shopping malls has been followed up synchronously, and the opening of new stores has meant the expansion of new channels for cooperative manufacturers and sales of new stores.

Orientation of dress marketing in new channels

As a store

At present, there are mainly two kinds of camp and counter.

The counters have their own shelf display and sales staff, and goods are priced at high prices in the store.

This is echoed with the survey of demand prices for such commodities in the statistical table, so clothing merchandising needs a reasonable price positioning, and high performance price ratio is an important principle.

According to the survey of the age of consumer groups, 51.9% of middle-aged people and 27.2% of consumers aged over 55 account for a high proportion of elderly consumer groups.

That is, the age group of the consumer group should be dominated by conventional commodities.

Clothing marketing activities in new channels

Clothing sales activities in hypermarkets, stores themselves will have certain operations.

On the one hand, manufacturers need to cooperate with the business activities of the stores, and on the other hand, it does not mean that this is enough, and they need to have their own marketing activities.

Whereas

The particularity of commodities has the difference of color size and so on.

Therefore, the marketing activities of different systems have their differences in commonalities.

Staff promotion, at present most stores have promoters, has already provided consumers with a clear size requirement.

At present, most stores have promoters, and the system has achieved the conditions of not placing personnel, including replenishment according to the color separation code management system, making reasonable and appropriate replenishment.

Without the implementation of color separation and code management system, replenishment needs store personnel to provide the corresponding size replenishment demand based on inventory and sales, which is a marketing differentiation point for different system personnel to promote sales.

Prospect of new channel clothing marketing

The new marketing channel of clothing sales should grasp the reasonable positioning and positive marketing behavior. It will take the traditional channel to a new field, bring new development to the enterprise, and bring the average profit of the industry to the enterprise.

As a new channel of clothing marketing, marketing channels are experiencing rapid growth from the beginning to the present. Their new channel characteristics and growing consumer groups deserve the attention and consideration of manufacturers.

The good momentum of the Southern China market will sweep across the whole country as the wind blows north.

According to the survey and analysis of consumer behavior in Hongkong Huarun group, it is becoming more and more acceptable to buy clothing products from stores, and consumer groups extend from low end to high end.

Grasp the degree of development, the operation of new channels with low cost, satisfy the demand of high cost performance and even value for money for the consumers. The law of value determines that consumers will not refuse to buy less money for the same goods. Will you refuse? This is the source of its vitality.