Qiu Zihao, Founder Of Commelun

Nowadays,

The concept of brand is very popular in China. Foreign designer brand has positioned itself as designer brand in the form of media, public relations and participating in activities, but there is no such a complete system in China to define it.

In China, the price of designer clothes is uneven. In the face of such a situation, Qiu Zihao, the new designer, has had doubts: what is the designer brand? Where is the direction of the Chinese designer's brand in the future?

With this doubt,

Constantly exploring, we hope to set up a direct store on the basis of the existing brand CommeLun next year, re adjust the docking between design and market, and relocate the development of designer brand in China.

So what kind of design experience and unique style does he have? Let the clothing Times reporter announce it for you.

A designer wears a bear doll costume to come to the curtain. This scene must be impressive, but it will also be infected by the childlike innocence of his body.

He is Qiu Zihao, a 80 year old boy with positive energy and the founder of brand CommeLun.

From the very beginning of life, he believed that wearing clothes would give people a positive energy and a sense of pleasure and joy, so his clothes had the function of stimulating good mood.

Non mainstream interest

At the age of 17, Qiu Zihao went to study in England alone. At the age of 19, he began his college career at the age of 19. He studied in BRIGHTON UNIVERSITY, and studied double dress design and business administration.

Learning in England made him understand what clothing design was.

He once thought that fashion design was a dream. When he saw the designer go to the stage, he would feel his dream.

But learning in Britain has made him very deep: "in fact, being a designer is the ultimate goal of changing people's lives, so that everyone who wears my designs can feel my intention to design this dress and can afford it. This is the most important deciding factor for me to be a designer."

The concept of lifestyle clothing is Qiu Zihao's insisting: "I appreciate what many designers do now, but that doesn't mean I will buy it, because I don't know where to wear these clothes."

He has a pair of eyes that are good at finding out, and explains the different customs of life from his unique perspective.

Qiu Zihao likes to discover what others have not discovered from life, and to get inspiration from remembrance of the past, such as the British little fresher style. In fact, Britain is not necessarily fresh, but only standing in his own aesthetic perspective to find some non mainstream elements.

He thinks: "the three words of non mainstream are a good term in foreign countries, and many foreign masters are from"

They are pformed into today's popular culture, such as Vivienne Westwood and Alexander McQueen.

Why China must follow the mainstream culture and not be able to find its own non mainstream culture and turn it into a mainstream culture.

Qiu Zihao is a very modern young man. He doesn't understand Chinese ancient costumes. Those ancient "Qin brick and Han tiles" are somewhat remote for him. But that doesn't mean he can't find some non mainstream culture in the 80s of last century. There are many interesting things in it.

Most of the time, the mainstream is just on the wrong occasions, but on the stage it can show a bright side.

Qiu Zihao explained: "this year, CommeLun shows models have brought a hat. I didn't notice before. Alexander McQueen also used this type of hat.

The idea was that one day when I was driving, I saw a female worker wearing a sun hat when she was riding a bike. At that time, I thought the hat was very stylish. After that, I bought it for improvement and used it as a hat for a walk show.

In many cases, people can easily ignore things that have been used by others. These can inspire inspiration.

Most of Qiu Zihao's inspiration came from life and a playful mind: "one time in Mah Jong, a 'and a' gave me inspiration, put a candle on my clothes and burned it, showing a vague sense of visual impact.

It's interesting to re reflect a non mainstream culture of communication on clothes.

Memories of innocence

Qiu Zihao's overall design style is very strong, and the style of his brand CommeLun is biased towards the European and American tide brands.

Qiu Zihao introduced: "even a whole set of design does not need to buy a suit of clothes. Mashup is more important to me.

A dress should be worn in various ways, for example, a T-shirt and shorts can be casual, but if you wear a suit, you can also get another style.

Mashup is to change your style on different occasions, and it doesn't necessarily have to be outstanding. Wearing a piece of clothing is very good for an occasion, rather than wearing a garment that should not appear on a certain occasion.

Every season, Qiu Zihao must adhere to a concept and a theme, and collect and sketch the sketch, inspiration and life elements.

In addition, he does not resist looking at other designers' samples, hoping to learn some high-quality elements from those works. This is also what he learned in England: "clothing without innovation can only be used for reference, to see which elements we can use, then match with a suit that suits us, or to change what I want, or to carry out two sublimation of other elements.

I think this is the highest instinct to be a designer.

This autumn and winter series Qiu Zihao traces back to his childhood and recombines the colors from crayons drawn by children.

There are some strong contrasts in color, just like children unscrupulous pile up any color. They simply use their eyes to see the color, do not care about the color matching error, and must be a bright color with high purity. The color that children see is definitely bright.

And this sense of innocence subverts the depression of autumn and winter.

The autumn and winter series are not only children of the times, but also a little challenge spirit. As the mother's clothes are wrapped around the children, the whole body is very small and the clothes are very large, like fairy tales.

In the British New tailoring shop as GREMSHAM BLAKE assistant experience, let Qiu Zihao learn the traditional British tailoring, tailoring, detail processing has laid a solid foundation.

One of its series is a small Tiffany blue cloak, which is made from two pairs of trousers.

The nude color series was improved from the clothes worn by mom in the 80s of last century.

The clothes of the 80s of last century were gorgeous. Qiu Zihao changed colors and fabrics on the basis of clothing in this age, and made them into fashion suits for today's people, remembrance of the style of that era.

He said, "the printing of thousands of paper cranes is very important to me. Thousands of paper cranes are a lot of things done by children. Kaleidoscope is also indispensable. Thousands of paper cranes and kaleidoscope collide with snowflakes.

And oil paintings and children's graffiti are my reappearance of the culture of that era. We use color to express our positive attitude after 80, and the fabric is used in circles. The texture is very much like crayon painting.