What Are The Requirements For On-Site Promotion At The Clothing Exhibition?

Through the real understanding of the style details, workmanship and texture of garment objects, the on-site feeling of brand style and the feeling of service level of garment enterprises, visitors can make a comprehensive evaluation and decide whether to buy clothes or not.

Therefore, how to display the product in a high standard and creatively is very important.

(1) the garment samples themselves should be impeccable.

It is unrealistic to expect all audiences to recognize the clothing products of the company.

The so-called "impeccable" means that when clothing is on the market, it meets the design requirements of the company's product planning, and can be achieved in terms of structure, shape, technology and production.

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Now, there are many clothing companies in order to avoid risks, before the exhibition did not bulk production of large goods, but according to the order of the exhibition and sample information feedback, product modification and adjustment, and then cautiously underground large bill.

So many of the exhibitors are samples of the model rooms. If the enterprises are not sure about the market, they will take as many samples as possible for customers to choose. However, the quality of the exhibitors is often not guaranteed, and the display on the spot will also be messy. This will leave a very bad impression on the customers, and the image of the company will also be affected. Therefore, when selecting clothes for exhibitors, the enterprises must seriously consider, carefully check and repeatedly try to pick out the costumes that best match their brand's theme and quality this season.

(two) we should carefully select on-site promoters.

Many clothing companies will hire some temporary promoters with face, shape and good temperament at the exhibition site.

Usually, enterprises must receive specialized training for their company.

Because they play a variety of roles at the exhibition site.

On the one hand, it acts as a fitting model to display clothing products; on the other hand, it is a contact person, explaining and explaining products to customers, communicating with customers, recording customer information, and filling out relevant documents when customers decide to buy products.

This one to one clothing product paction between promoters and customers is one of the most effective ways to promote merchandise.

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The method can highlight the characteristics of clothing and let customers get closer and more angles to appreciate their costumes so as to make them more receptive and selective.

(three) make full use of visual display.

It is to introduce the products in a public form to the audience, including display windows, indoor and large screens.

Exhibition itself is a form of promotion. No matter what kind of exhibition is done at the exhibition, it is to promote clothing sales.

Therefore, the exhibition design should conform to the characteristics of clothing marketing, and should follow the professional concept of exhibition design, such as attaching importance to information pmission, focusing on the creation of the overall environment and atmosphere, focusing on innovation, and paying attention to the physiological, psychological and behavioral needs of human beings.

In fashion exhibition, in order to achieve effective communication purposes, modern display design techniques and techniques can be fully utilized, merchants in the visual display of clothing is a great idea.

Looking back at the past exhibitions, there are many excellent and creative display designs.

For example, some showrooms are permeated with art from inside to outside. From the overall environment to the display of clothing, every detail shows individuality and taste.

Although there are not many commodities on display, some of them are displayed and displayed like artworks. The setting of lights and the matching of colors are just right. The dynamic and static display of clothes is ingenious and appropriate. In them, the feeling is not only fashion and fashion, but also a kind of spiritual enjoyment.