The Concept Of "Lian Lian" In China'S Clothing Industry

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The CHIC organizer officially released the theme of the exhibition in 2013: "Li Lian".

Around this new exhibition theme, Chen Dapeng, executive vice president of the China clothing association, said that the next two years will be an important period for the development of China's garment industry. If enterprises do not think about change, they will be forced to withdraw from the market. This is a real problem.

The theme of "refining" is to advocate a new industrial value and a rational way of thinking.

What is "refining"

"Li Lian" is

The theme of the exhibition.

The birth of this theme has two realistic reasons: the reality of the development of China's clothing industry, and the historical mission of CHIC as the platform and carrier for the industry's present situation.

In July this year, it was one of the organizers of CHIC 2013.

The new media image of next year's exhibition is released: This is a picture with both external visual beauty and inner vitality. It is called "discus thrower".

From the image of the classic sculpture in the history of aesthetics, we can see the demand for the development of China's clothing industry.

"Li Lian" is the exhibition theme of CHIC 2013.

The birth of this theme has two realistic reasons: the reality of the development of China's clothing industry, and the historical mission of CHIC as the platform and carrier for the industry's present situation.

Chen Dapeng said that the nature of CHIC's exhibition is beyond doubt. It should enhance the core value of exhibition by enhancing its endogenous driving force and creating new advantages.

CHIC should work hard in the field of industrial service to make it a brand of public service exhibition which is in line with the requirements of a strong garment nation.

Logically speaking, "Li Lian" is a continuation of the theme of CHIC in the past 3 years.

CHIC2011 takes "discovery" as the theme and explores the harmonious relationship between people, clothing and nature. The theme of CHIC2012 is "crossing". Taking the exhibition 20th anniversary as an opportunity, everyone can look back on history and rebuild confidence in facing difficulties.

In fact, the continuation of the CHIC theme has a realistic foundation that must be followed: China

The current situation of development.

The theme of the CHIC exhibition is the result of refining the development of China's garment industry.

Chen Dapeng revealed the details of planning the theme of CHIC 2013: "we find that the situation and development trend of the industry is becoming clearer and clearer. Especially since the three or four month of this year, the overall difficulties faced by the industry are very obvious. At that time, we put forward the concept of" Lian Lian "on the basis of the overall situation of the whole industry. Later, it was concluded that the key to" Li Lian "lies in the accumulation of internal strength and the problem of energy accumulation.

Why should we "temper"?

"Lian Lian" is a kind of industrial value.

This value has two major functions. First, it advocates Chinese clothing enterprises to view the future development from the internal driving force of enterprises in the new period of development.

Second, help CHIC create internal quality, provide value-added services to participants and achieve sustainable growth.

In the process of coping with the financial crisis, China is one of the best performing countries, but in fact, no country can be single.

Last year, the central economic work conference pointed out that inflation and economic downturn were the two major pressures facing China's economy in 2012.

In fact, the clothing industry is the same.

In the past, with the rapid growth of China's economy and the rigid demand of the domestic consumer market, China's garment industry has made great progress.

Chen Dapeng concluded that in the past 30 years, China's garment industry has experienced rapid development in its ups and downs.

He said, "we have changed the mode of production based on speed, scale and low cost. In the face of a new development period, we should look at the future development from the internal driving force".

Chen Dapeng's "inner motivation" is actually an expression full of positive energy.

On the one hand, this is the microscopic expression of the strategic thinking of the China Apparel Association in serving the whole industry and guiding the development of the industry.

On the other hand, "intrinsic motivation" is also a keen hope of a responsible trade association for entrepreneurs.

For anyone who really cares about the development of China's clothing industry, it is possible to have such an idea.

In 2012, China's garment industry entered a period of adjustment.

When the upward trend of industrial development is slowing down, the two word "Li Lian" put forward by CHIC 2013 organizers is a good recipe for the industry association to develop the industry.

Chen Dapeng said, "I hope our enterprises will calm down and slow down their pace and tap their inner motivation."

Speaking of the development mode of enterprises, Chen Dapeng gave an example.

In the process of contacting with entrepreneurs, people often discuss issues related to corporate development strategy planning, such as company listing, brand diversification and internationalization.

Chen Dapeng's answer is: "the core of enterprise development is definitely not to spread the pie without restriction. Entrepreneurs should integrate the elements of future development through capital strength, which is also the requirement of globalization in the future".

Whenever we talk about the above topics, Chen Dapeng will mention this view.

As a result, the interesting metaphor of "unlimited pie" has been known by more and more people. Of course, the profound connotation behind it has remained in the heart of entrepreneurs forever.

Chen Dapeng said, "in fact, the core and fundamental problem of many enterprises is that the products of the enterprises are not ready, so it is very difficult for me to answer the question of not listing."

How to "temper"

"Lian Lian" is a kind of wisdom that entrepreneurs should have.

For an enterprise, the process of concentrating on making products and brands and enhancing the strength and level of enterprises is "strength refining".

For entrepreneurs, trying to think independently and learn to choose and learn to solve problems rationally and calmly is the source of understanding "Lian Lian".

Not long ago, Chen Dapeng and some well-known entrepreneurs in the Chinese apparel industry had an in-depth exchange on the topic of products.

Chen Dapeng said that at this meeting, we came to the conclusion that we should "make good products, do branding, do high value and make long businesses".

This conclusion also answers the question of how to make the Chinese garment industry "strength".

Judging from the historical rule of the development of garment industry in Europe and America, those brands that can last long in the market have a very deep foundation: product quality.

In contrast to the development process of garment industry at home and abroad, Chen Dapeng has made an analogy: "in the past 30 years, China's clothing brand is like a 16 year old high school student, who grew to 1 meters and 85 at a time. Although high, it is very thin, and international brands are all full of muscles."

Chen Dapeng said that in the process of rapid growth of Chinese brands to "1 meters and 85", the effort of "Seiko production" is far from enough.

"When we compete in the market, we should practice our own skills, including internal management, product development, product design, supply chain management, business model innovation, channel innovation and talent mechanism, and so on, including our own brand culture self-confidence".

For an enterprise, there are many specific methods of "Li Lian".

If we say that the practice of internal strength is the beginning of "strength training", we must start from the "mental training" of the entrepreneur's mind when we really understand this wisdom. On the one hand, we must play the ability of independent thinking. When the enterprises develop rapidly and expand continuously, we want to understand what things need to be left behind and what things need to be abandoned. On the other hand, they are the ability to discover and solve problems. When the enterprises enter the adjustment period or encounter difficulties, they will find a more sober and rational way to find the starting point of the problem and carry out systematic rectification.

Behind the excellent brands, there is often a very enterpriser, and so is the Chinese clothing industry.

Although the history of Chinese clothing brand is only a few decades ago, there are also a number of highly competitive independent brands. In Chen Dapeng's view, this is inseparable from the attention of entrepreneurs.

Chen Dapeng said, "people's energy is limited, if the middle end brand is faced with great difficulties and pressures, and can not get the recognition of consumers, then we must not be a high-end brand."

Since joining the WTO, China's garment industry has experienced ten years of rapid development.

In 2012, China's garment industry entered a period of adjustment. In the important period of industrial development, the Chinese clothing association put forward the concept of "force refining", which is to advocate a new industrial value and rational way of thinking.

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One of the contents of "Li Lian": to alleviate the cost pressure with innovation.

In recent years, the cost of labor and comprehensive management continues to rise, and the pressure on garment enterprises in the period of industrial pformation is increasing.

Relieving cost pressure is the first problem for enterprises to "strength".

The rise of the comprehensive cost of enterprises is a major trend and trend. However, after the cost increases, the Chinese garment industry should also be competitive.

The low cost era of China's apparel industry has ended. Meanwhile, market demand is also changing dramatically: from the original pursuit of quantity to the personalized demand for brand and quality.

Chen Dapeng said, at present, China's clothing industry has to face the problem of how to adjust production and operation mode to cope with all kinds of pressure.

Chen Dapeng gave an example.

In the process of European expedition, many people find that the labor cost in Europe is also very high, some even ten times that of China, but the value-added products created by European enterprises are also very high.

"Facing the changes of industrial factors and market, how to improve creativity and creativity is the core issue for today's clothing enterprises."

Two of "Li Lian" content: keep up with the direction of industrial upgrading

At present, there are many foreign trade processing enterprises in China's garment industry that are entering the adjustment period.

In the future, enterprises should make efforts to upgrade the direction of industrial upgrading.

Since the beginning of last year, many foreign trade orders have been pferred to Southeast Asia.

Chen Dapeng believes that in the era of market economy, such an economic cycle is normal, but at the same time, it also provides time and opportunity for upgrading and upgrading to the new level.

In fact, the China clothing association has already proposed the idea of industrial pformation and upgrading. However, it is quite different from the two ways to increase profits according to the quantity and scale of exports, and to make brands rely on R & D, design and terminal management to increase their competitiveness.

Chen Dapeng said, "on the basis of integrating the industrial system, we should first enhance the level of manufacturing, which is our comparative advantage.

In the future, the upgrading direction of China's garment industry is to upgrade our manufacturing to a creative level.

Chen Dapeng said that in the new period of development, enterprises should be positioned objectively in the market and industry.

Transformation is not always about terminal brands, but also for foreign trade enterprises.

In fact, the manufacturing capacity of Chinese garment enterprises still has room to play.

Foreign trade orders are not good, and the main reason is related to the economic environment. It is the key for export oriented enterprises to think about how to face the market structure brought by the new changes.

In general, foreign trade enterprises rely on export support. Under such an industrial system, there are two major aspects of enterprise pformation: on the one hand, to reduce orders for low value-added products, to integrate international resources, and to form a more creative supplier system between R & D, design and international buyers.

On the other hand, enterprises must keep up with the domestic market. Of course, this requires high quality processing capability.

"The cooperation between foreign trade processing enterprises and domestic brand enterprises is a very pragmatic way."

Three of "Li Lian" content: rational view of the listing of brand enterprises

In the past two years, a large number of excellent clothing enterprises have landed in the capital market. When the brand enterprises are listed, how to deal with the listing problem rationally is also a major content for enterprises to "strength".

In the process of contacting with entrepreneurs, Chen Dapeng and people often discuss the topic of listing.

Chen Dapeng said that most entrepreneurs have their own planning and ideas, but the listing of enterprises is a serious topic. If there is no rational analysis, it may be confused after listing.

In Chen Dapeng's opinion, listing is a double-edged sword. Entrepreneurs should ask themselves whether they need to support the development of enterprises through capital market funds. When a large amount of capital is injected into the enterprise and the scale of enterprises expands rapidly, it is necessary to consider whether consumers have corresponding purchase needs.

Chen Dapeng stressed, "today, the core and basic issue of clothing enterprises is how to make the best products".

Profit is one of the most important purposes of an enterprise. Of course, it requires the enterprise to do well in its main business and enable the enterprise to achieve sound and sustainable development.