Changchun Shopping Center Has A "Discount Wind" Autumn Shoe Price Is Very "Close To The People".

At present, the sale of autumn shoes in shopping mall is at that time.

However, Ms. Li, a Changchun citizen, found that the price of autumn shoes this year is "close to the people".

"I feel very happy about the price of new products and the intensity of anti season promotion, but I don't understand a bit."

Discount early strength

"200 full 100", "full 200 to send 210"...

Changchun shopping center has a "discount wind", and autumn shoes are also selling well.

Compared with last year, this year's autumn shoes were listed earlier.

Ms. Lee, manager of the two floor of a shopping mall near Chongqing Road, Changchun, said this year, footwear businesses rush early and new products fall on August. The time for listing is about one week or 10 days ahead of last year.

For example, a small number of popular salon shoes and other varieties, or a few dozen yuan increase, but the amplitude below 3%, far lower than in previous years.

Mr. Wang, the head of another shopping mall, feels the same way.

He said that in the past year, the price of autumn shoes has increased by about 10%, and this year the manufacturers' markup rate has been reduced.

In addition to entering the market earlier, shopping malls also increased the promotion of autumn shoes.

"Now that activities are going on, autumn shoes just get into the market and have a discount.

Activities, shopping malls have never been such a big promotional efforts.

Like hitting 30 percent off in previous years, this year we can generally hit 40 percent off.

The duty manager of a large shopping mall near the people's Square introduced that 62% off of the products appeared in autumn shoes in the shop, although customers can enjoy them during the festival, but customers still get more substantial benefits.

Businesses "change prices"

The discount is early and the intensity is strong.

What is the "abacus" of merchants in the era of increasing cost pressures and common characteristics of the market?

Ms. Liang is a salesperson in a shopping mall in Changchun. In her eyes, sales of autumn shoes this year are not ideal.

"Our brand has a sales volume of about 70 thousand yuan a month, down by 20 thousand yuan compared with the same period last year."

Most shoe sales this year are not as good as in previous years, she said.

This argument is confirmed by Wang Chieh, a staff member of a shoe company.

She said, on the one hand, the sales task of franchised stores will increase every year, while the sales of some stores are not as good as in previous years, and there is pressure on sales. On the other hand, the cost of raw materials and labor costs will also aggravate the cost pressures of enterprises.

If companies simply raise product prices, sales will be difficult to boost.

Therefore, "small profits but quick turnover" is also reasonable.

In addition to the decline of some shoe companies, the shopping centres also stepped up sales promotion efforts.

Jiao Jinguang, manager of a shopping mall, said that the sale period of autumn shoes is usually about 40 days, compared with the sales period of 6 months or so in winter shoes.

Therefore, under the premise of manufacturers' support, shopping malls are equipped with full gifts, raffle and other activities to further amass popularity and boost sales of goods.

In addition, there are competitions among shopping malls in Changchun. For example, there are one member's day, holiday celebrating and celebrating activities.

The whole city will join in. "Price changing volume" is the focus of the business.

Buy autumn shoes in season

In many people's impression, the "National Day" holiday is a good time to shop.