Exhibitors' Excessive Enthusiasm Will Only Discourage Exhibitors.
Recently, reporters at the 2012 autumn ninth Beijing Home Expo, noted that many viewers encountered.
Exhibitors
Overstaffing
Enthusiasm
"Uncomfortable feeling" has greatly affected the visiting and consuming mood.
In the afternoon of the closing of the Beijing Expo, there was still a continuous stream of visitors to the Beijing National Agricultural Exhibition Hall.
In the face of the audience, exhibitors did not "neglect", and sent a number of exhibitors to meet them inside and outside the exhibition hall.
However, many spectators not only failed to get the "sentiment" of exhibitors, but were scared away.
The author saw at the exhibition site that when a female audience passed through a booth, two exhibitors came out of the same address. They kept saying "come in and see". They pressed the publicity materials to the audience, but the audience looked unhappy and shook their hands vigorously.
"Like this, I don't know how many times I've been harassed today.
From time to time, the attendees came to disturb me, so I could not visit them with ease.
What annoys me is that those exhibitors, no matter how uncomfortable or uncomfortable I feel, always talk to me closely. "
The female audience laughed helplessly.
On the aisle of the exhibition hall, a male audience was "entangled" by the exhibitors.
The audience simply asked a few questions, and the exhibitors went to "tirelessly" to introduce the company's products.
The audience saw "bad situation" and wanted to leave quickly, but the "enthusiastic" exhibitors followed him closely and continued to "nagging".
However, the attendees sent the audience to a nearby aisle and did not keep the visitor.
"It's awful to be so overenthusiastic that you can't afford to buy it.
Such a "butler service" becomes a burden to others, which makes people feel overwhelmed. It's hard for ordinary people like me to accept it.
The male audience said.
As a matter of fact, exhibitors are too enthusiastic to serve the audience's attention and sell more products.
In many cases, their excessive enthusiasm has become an invisible barrier to their successful sales.
What do you think of the exhibitors who want to expand product sales and enhance brand awareness? What kind of service do the audience need and how many exhibitors are good at analyzing the audience's psychology?
Too much enthusiasm for service is very hot.
Exhibitors are too enthusiastic to have "obvious motives and hypocrisy", which may lead to lack of sincerity in the service and make the audience feel insecure.
The real passion for service is to have the right temperature.
Too cold is too hot and too annoying. Exhibitors should reasonably grasp the "degree" in the process of exhibiting.
Exhibitors should avoid excessive enthusiasm and "harass" the audience. In a sincere and friendly manner, they should appropriately convey their enthusiasm to the audience in a comfortable way, so that the audience can have a good mood to visit and purchase, and willingly like to buy and buy the company's products.
Enthusiastic service is important, but if the exhibitors are not professional, confident, polite, and can not reflect high quality and talent, then enthusiasm can not provide satisfactory for the audience.
service
。
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