Brand Success Of Women'S Shoes On Saturday

It is understood that

A total of 55 million shares were issued, raising funds of 560 million yuan, mainly for the expansion of women's shoes chain stores technical renovation project, the extension of women's shoes production line technical pformation project, logistics distribution system technology pformation project and R & D center expansion technology pformation project.

According to a research report of the League of nations securities, the marketing network has covered 29 provinces, autonomous regions and municipalities directly under the central government on Saturday, and has managed 1311 chain stores through the headquarters marketing center and 12 regional marketing centers, including 945 self operated stores and 366 distribution shops, thus forming a relatively complete marketing network.

"Stable and abundant passenger traffic plays an important role in improving product sales and expanding visibility on Saturday."

The report said that the A listed companies that can be referred to include the US bond market.

The seven wolves and the wedding birds.

"Saturday's performance is characterized by certainty and growth. Taking into account the advantages of the company in the industry competition and the broad space for development, we believe that Saturday will enjoy about 25-29 times the valuation."

United Securities believes that the corresponding reasonable price should be around 14-16.2 yuan.

On Saturday, the valuation range granted by the sponsor's China Merchants Securities was 14.5-17.4 yuan, and the corresponding P / E ratio was 25-30 times.

A comprehensive estimate of the two securities companies, if calculated by the lower limit of 14 yuan per share, can raise funds by 770 million yuan on Saturday, higher than the original plan.

Two years ago, when BELLE international offered shares in Hong Kong, its P / E ratio was 41.3 times and its frozen capital exceeded HK $433 billion 700 million.

Since then, the Big Mac with a net profit of nearly 2 billion and a gross profit margin of more than 60% has made the whole domestic shoe market a unique situation.

Today, Saturday will be listed soon, will become the first landing of domestic A shares of women's shoes business.

Perhaps wing Wing International + Saturday is still unable to compete with BELLE on profit, but this represents a trend. The domestic women's shoes industry has the strong smell of smoke with the help of capital market.

Saturday is based on its own brand operation as the core, market-oriented, fashion based elements, independent research and development, design, marketing, distribution and retail footwear products.

The main products are "ST& SA T" (Saturday), "SA FIY A" (Sophia), and "F O N D B D" (Febe Lil), "Wei", "Qi" and other private brands.

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On the brand distribution, "Saturday" corresponds to "BELLE" and its "he she", with white-collar as the consumer group; "Sophia" should deal with BELLE's "Teenmix", targeting young fashion consumers, and other sub brands, and also directly compete in the market segments.

BELLE's "strong", in addition to the alarming gross profit margin, more than 6000 sales terminals are regarded as the most critical competitiveness.

Saturday's net profit is less than BELLE's 1/19, the gross profit margin is lower than BELLE's dozen points, but the number of retail terminals is not so large.

"The key to rapidly expanding the number of terminals is capital."

And that's exactly what I intend to do on Saturday.

It is learnt that in addition to the above funds, the surplus funds raised will be used to expand stores on Saturday.

China Merchants Securities predicts that on Saturday, the average annual sales rate will be around 157 in the next three years. The stores of Sophia brand will open about 180 stores in the next three years.